Ball crashed on a car’s roof

THE ORIGINAL?

Nike ambient - 2004

Source : commercial archive

Agency : Ogilvy & Mather (Singapore)

LESS ORIGINAL
K-Swiss Roland Garros Ambient - 2008
Source : CB News,
Agency : Kassius (France)









LESS ORIGINAL
PGA Tour Superstore - 2008
Source : Cannes Lions Archive,
Agency : TheRichardsGroup Dallas (USA)

Disneyland :::A platform for children's dreams

BRAND OWNER:Disney
CATEGORY:Sport/Leisure
REGION:France
DATE:Apr 2007 - Jul 2007

Disney is famed for creating magical experiences for children, and wanted to do something special to celebrate the 15th anniversary of Disneyland in Paris in 2007. The 15th Anniversary Celebration was a year-long event held at the holiday resort.
Disney wanted to drive children to go to the amusement park and celebrate the landmark date. Disneyland wanted to create a platform where children could express their dreams and so commissioned a huge billboard featuring several Disney characters along with 2 LED screens; a long one across the top and a smaller, shield-shaped one in the centre.

The long screen at the top carried the message ‘dream like you have never dreamed before’ and the shield-shaped one carried the number 15.
A message to the side of the billboard read: “You too can send use your dreams via disneylandparis.com”. Visitors to www.disneylandparis.com could upload their photo along with a one-sentence dream.
Then the children’s dreams along with their faces were posted to the billboard. The child’s face would appear in the central shield and their dream would be posted to the long screen at the top of the billboard.

Heineken:::Design-your-own bottle

BRAND OWNER:Heineken International
CATEGORY: Drinks (alcoholic)
REGION:Netherlands
DATE: Apr 2009 - Dec 2008


Heineken wanted to extend its strategy of positioning the brand as one that helps socializing. It wanted to offer something unique to consumers that would turn the humble bottle of beer into a special occasion gift.
Heineken has created a site that allows people to design their own Heineken bottle. Visitors to http://www.jouwheineken.nl/ can choose from either the Quick Route or the Designers Route. The quick route offers a selection of bottle themes ranging from smiley faces to rainbows, to bicycles. Users can then also place their personal text on the bottle, adapting the font style, colour and size. They can then order their 6 pack to be delivered anywhere in the Netherlands. The designer route allows the more creative user to start from scratch, choosing a background, symbols and place multiple text boxes.

Users can then save their design and order it or even select someone else’s designer bottle and order that - all for € 15,95. The bottles are ready for giving as gifts within 5 working days. Users can also download their bottle design to their desktop, share it on social networking site Hyves or via email.

Advertising effectiveness , put into test [50 cars or 1 bus]

Steve Haslip — Hangerpak

The concept was fairly simple:

I buy t-shirts online and they always come wrinkled and I always run out of coat-hangers. So I designed a sustainable, reusable way to send and keep your t-shirts.

As you open the package you create a coat hanger.The packaging could be made from recycled material whether it is card or plastic and the only waste is the green tear-away tab.

The t-shirt seen here is from Threadless.

2009 BrandZ™ Top 100 Ranking

New York, New York, 29th April 2009 — the fourth annual BrandZ™ Top 100 Most Valuable Global Brands ranking published today by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment.

2009 BrandZ™ Top 100 Ranking

View more presentations from Ayman Sarhan.

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