Showing posts with label Brand App. Show all posts
Showing posts with label Brand App. Show all posts

Heineken |This Is the Game

Heineken is celebrating its sponsorship of the Rugby World Cup, being held in New Zealand, September 9 to October 23, 2011, with “This is the Game”, a television commercial focusing on the code handed down from warriors of old. “Yes we wear dresses and yes we dance but this will never be drama class. We will respect a man’s anthem even he murders it. Never question the bounce. Who knows where this odd ball will go. Listen to the whistle man no matter how much he blows. Sleep when we are dead…” The 60 second “This is the Game” ad is supported by 10 second commercials ideal for play during the games, and an iPhone app “Kick Live Goals”.
Heineken This Is The Game

Heineken Kick Live Goals app

This is the Game was developed at Wieden+Kennedy Amsterdam by executive creative directors Eric Quennoy and Mark Bernath, copywriter David Smith, art director Craig WIlliams, and agency producer Cat Reynolds.
Filming was shot by director Steve Rogers via Revolver, Sydney, and Cherokee Films, Auckland, with director of photography Geoffrey Simpson, producers Katie Smith and Ian Iveson, executive producer Michael Ritchie.
Post production was done at Glassworks, Amsterdam. Editor was Bernard Garry at The Editors.
Music is “A Soldier’s Chorus”, from Gounod’s Faust, produced at Extreme Music, Berlin.
Heineken Rugby World Cup supporters|♥ getting laid made easy

“Love is out there. If we get organized, there’s plenty for all”, Ogilvy Interactive developed “Singles Finder”, a brand new application created for its client, the major argentine portal to find the perfect date.
Buenos Aires is one of the cities with the best nightlife of the world, with thousands of bars, discos and pubs. ?Yet sometimes, having so many options is a problem to find and meet single men and women.
Today is available in Buenos Aires “Singles Finder”, a free Smartphone App accessible in iTunes Store that gives you the exact amount of single prospects in each location. Because if you want to meet single people, first you have to know where they are. And the best part is to know it, before buying your ticket.
Client: Dridco
General Creative Director: Gaston Bigio
Ogilvy Interactive Director: Ramiro Dirube
General Creative Directors Interactive: Gastón Schaefer, Martín Garrocho
Digital Projects Director: Pablo Endler
Copywriter: Ignacio Jardon
Art Director: Diego Bertagni
Illustration: Diego Grandi
Developer: The App Master
Responsible for the client: Sebastián Gorín, Laura Rosenbaum