29.9.10

Mission Possible: LOGO/ Identity relevance

Nordkyn Logo, New
Two municipalities — Gamvik and Lebesby — have come together to promote tourism to the peninsula and worked with Oslo-based Neue Design Studio to create an identity that, literally, reflects the nature of this destination: Visit Nordkyn.

The visual identity is based on two main ingredients; our newly developed payoff, "Where nature rules," and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity.
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Structure of the changing icon.

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Colors cover a range of temperature from -25°C (-13°F) to 25°C (77°F).

Animation showing the logo changing direction and colors.
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Sample iterations of the logo. Click image for bigger view.
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The icon itself is deceivingly simple, with a single point that stretches in the direction the wind blows, giving it the appearance of extensive flexibility that, when paired with the muted rainbow of colors, makes it feel infinitely mutable. The typography goes almost unnoticed but provides just enough personality to make the logo feel scientific and official.


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Stationery.
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Business card.
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