KIAN Brand Agency of Moscow undertook an interesting project. The project – a packaging concept for Soy Milk was aimed at informing regular milk consumers that milk obtained from natural plants is as good as cow’s milk using design elements that resemble a cow.
7 Skills for a Post-Pandemic Marketer
The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...
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Branding. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show...
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Richard Jeans, Philip Kitchen and Gary Howells report on research which shows the stress and complexities facing business-to-business mar...