The Good, the Bad and the Ugly in financial Ads

Original…. The Good

Get your money to reproduce.

Advertising Agency: Talent Publicidade, São Paulo, Brazil

Creative Directors: João Livi, Leo Macias

Art Director: Leo Macias

Copywriter: João Livi

Illustrator: Daniel Kondo

Photographer: Marcelo Ribeiro

Published: March 2007

The first thief…. the Bad

Make you Money Work Harder

Advertising Agency: Fortune Promoseven, Abu Dhabi, UAE
Creative Director / Art director / Copywriter: Moh'd Khatib

Published: 2008

The second thief the Ugly

Make your money work for you

Advertising Agency: IMPACT BBDO, Beirut
Chief Creative Officer: Dani Richa
Creative Director: Joe Abou Khaled
Associate Creative Director: Joe Abou Khaled
Copywriter: Cara Khatib
Art Director: Joelle El-khoury

Via [DubaiLynx]




----------UPDATE 2.10.2009----------

Apparently brand owner don’t weight much if their ads were highjack neither rip-off as long they deliver on brand communication objective.

Marketing 3.0 discussed suspected “Mysterious coincidence” wit client and they stand behind agency work and had approved it .

Dear Mr Sarhan, Thank you for the mail, please note that the ads were approved by us and appeared in the Lebanese press in November 08. re-copycat, we have full confidence in the judgment of our advertising agency, if further info is required please contact Dany Aouad at IB2 on  d.aoud@i2.com.lb  you will get all the info you need. Best Regards DIALA CHOUCAIR Marketing & Communication Division Head  ---------------------------------------------------------------------- from Diala Choucair to ayman.sarhan@gmail.com date Mon, Sep 28, 2009 at 4:36 PM Please relay this inquiry to Ms. Diala.Choucair ------------------- Your published ads “Make your money work for you” has been found and classified as a copy cats. http://www.adblogarabia.com/make-your-money-work-for-you/ For me to classify your recent ads either Scam ads or Ghost ads, I need your comments and statement if you ever approved this work ." Best regards Ayman

Ads copyright infringements is a ancient and old topic in Arabia – despite of all what been said, agencies in Arabia seems firm on ignoring calls , and advice to avoid scam ads .

Although plagiarism had been a problem long before the Internet arrived, the web has made it much easier for unscrupulous individuals or companies to duplicate and use concepts or catch-lines with a few simple clicks.

Tattoo yourself...Lebanon Impact BBDO is BUSTED

THE ORIGINAL? Rio Sul Shopping Center – 2000 Source : Cannes Archive Online, Luerzer’s Archive, Agency : Salles / D’Arcy (Brazil)	LESS ORIGINAL : C & F Cosmetics & Fragrances “Love yourself” – 2007 Source : Pikasso Gold Agency : Impact BBDO (Lebanon)
via

We got our binoculars on you Mr. Plagiarism (JWT, Cairo)

The Copy

Radio Shack binoculars

Advertising Agency: JWT, Cairo

Executive Creative Director: Lars Busekist
Creative Director: Rania Makarem
Art Director: Ramy Saka

Lynx Winner 2009

The Oroginal

Advertising Agency: Ogilvy & Mather, Gurgaon, India
Creative Directors: Ajay Gahlaut, Nitin Srivastava
Art Director: Krishnapriya Dutta Gupta
Copywriter: Kanishka Vashisth
Released: 2008

Totally busted… McDonalds France

McDonalds France / BETC Euro RSCG is copying Lebanese promotional idea…I see it as disgrace from the famous fast food brand o go such low, the featured campaign is in it’s core the same communication tonality is used by Crepway back in 2005.

The McDonald’s France marketing team responsible for the campaign were Grégoire Champetier, Nawfal Trabelsi, Nathalie Le Garlantezec and Amaya Fournau.

Advertising Agency: BETC Euro RSCG, France
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Copywriter: Dominique Marchand
Assistant AD: Pierre Boutin

STC ripps off an ad to mock competition?

I can’t believe it for STC brand to go this low , It is beyond doubt that STC is busted with two major offensive actions, Is STC planner’s bankrupted to the extent of ripping off an ad to mock competition? Hope this get to the ears of Vodafone Netherlands and they file a case against STC Vodafone ad STC Ad

To know more about telecom war in Saudi Arabia, see http://advertiser-in-arabia.blogspot.com/2009/09/competition-centric-strategy-mobily-stc.html

2020 update.

This time STC hijacked a full identity from an American IT company to develop its new strategic move to digitizing age.

Brands Dejavu (Déjà vu):::Melbourne’s new logo was inspired by another!

Raja Sandhu was designed a logo for Merchant Logix before 5 years ago. and it is seems the new logo of Melbourne city was inspired by logo design of Merchant Logix.!!

The new dimension of advertising is simply Egyptianization

International ads Egyptianized ...Al kahera w el Nas ADS… ripped off

New ads to promote new satellite channel called Cairo Centric… all ripped off

What wrong with this guy Tarek Nour???

Facebook group

UPDATE:(1) The story is aggregating and snowball is getting larger..Media had picked up the story all over Egypt and the accused is thinking pure Egyptian “will take facebook to court and have it shut down”

Following are media articles and court warning to facebook group owner:

• http://observers.france24.com/fr/content/20090902-grossiers-plagiats-chaine-tele-egypte-publicite
• جريدة اليوم السابع http://www.youm7.com/News.asp?NewsID=129530
• جريدة الفجر http://www.elfagr.org/NewsDetails.aspx?nwsId=13968&secid=3349
• جريدة الدستور http://dostor.org/ar/index.php?option=com_content&task=view&id=29950&Itemid=35
• فايس بووك (1) http://www.facebook.com/group.php?gid=155167651424
• فايس بووك (2) http://www.facebook.com/group.php?gid=157947602941&ref=mf
• عرب فوريست http://www.3arabforest.com/forum/showthread.php?t=80779

UPDATE:(2)

TN has announced on his site that the copy cat is meant to be as part of a contest "spot the difference"

Original

Replica

Original

Replica

MBC is busted, ripping off TV ads ideas..

Original

Fishing McDonalds Style

MBC knockoff

Huruf-wa-Auloof show

Arabic ad agencies see things the same!!!

Another (Arabic) ad agency just been busted for copy cat ideas

Original

http://advertiser-in-arabia.blogspot.com/2009/08/dudeism.html

Less original

http://advertiser-in-arabia.blogspot.com/2009/07/melodyaflam-3araby-om-el-agnaby.html

Let go my boobs please??

Many people have emailed to point out the handheld-boob trend going on right now. EURO RSCG Warsaw, did an ad explaining experience in lingerie by showing a much older womans hands cupping the breasts of a young model for Aniela. They all pointed out that ALMAP/BBDO already did this for Meias Liz Underwear.The whole campaign for Meias Liz shows mens hands as various lingerie items, a bra, a demi-cup bra, a pair of knickers.

The idea isn't "have your boobs cupped by our 40 years of experience" anyway. Maybe the idea was "Feel like some random man is grabbing your crotch", I don't know. Either way, not really turning me - the potential target - on enough to consider either brand of lingerie.But, neither one of these were the first ones to cup a womans breasts.

Janet Jackson relaunched her sexy self with this photo of her then husband cupping her to kick off the nineties.

DJ copy cat spot

CopyCat:Hula Hoops DJ

Agency: Publicis




Original: Lego DJ

Author: http://razdolbai.ru/

Evian babies are not Original

Evian Roller Babies

Running Bear (JOHNNY PRESTON) Dancing Baby

Did Ogilvy and American Express get inspired by Grasshoppers inspirational video?

This weeks mysterious coincidence is brought to you by David Hauser of Grasshopper and his googleanalytics. Did Ogilvy and American express get inspired by “Entrepreneurs Can Change the World” (which would be kind of approriate since it's meant to be an inspiration video, funny)

Is this a case of overly inspired, demo-love, or are these footprints in the digital world there for a much simpler reason -such as; Ogilvy heard from other people that their ad was similar to grasshoppers and wanted to check it out for themselves? What do you think?

Between May 1 2009 and July 26th 2009:
o Ogilvy agencies visited our Grasshopper website over 15 times, spending nearly 3 hours or total viewing time.
o The same Ogilvy agency spent the vast majority of these hours on our “idea” page which contains ONLY our video
o The entirety of their traffic was either around May 4th (when our campaign first launched) or the 2nd week in July (right before their campaign launched).
o The same Ogilvy agency then researched the producer of our video (Sonja Jacob) and visited her site 10+ times, around the exact 2 time period listed above. All the pages they viewed were specific to Sonja’s Grasshopper work

Lets watch the American Express - Small Business Owners Anthem shall we? Pay extra attention to the music.

Now, this is the grasshopper video, a two minute long kinetic type animation set to an original score created by Carly Comando.

The people at grasshopper can't be sure that this is a case of demo-love, and they add it's not the similarities that bother them, it's the lack of creativity at a BDA (to borrow George Parker's phrase).

Now what bothered us here at Grasshopper is not how oddly similar the 2 ads are, but rather the use our message. Ogilvy’s use of this “borrowed” message was for direct commercial gain by AMEX to promote their OPEN Forum. We understand that here at Grasshopper we do ultimately sell a product; but the purpose of this video was to motivate entrepreneurs, or anyone for that matter, to go out and do something, make a difference. We can’t understand why a near billion dollar agency, with so many resources couldn’t be more creative? Either way, draw your own conclusions; I simply hope you will consider spreading the word about the video that inspired it all, “Entrepreneurs Can Change the World”, as well as the message that we really are capable of turning this country around.