Many people have emailed to point out the handheld-boob trend going on right now. EURO RSCG Warsaw, did an ad explaining experience in lingerie by showing a much older womans hands cupping the breasts of a young model for Aniela. They all pointed out that ALMAP/BBDO already did this for Meias Liz Underwear.The whole campaign for Meias Liz shows mens hands as various lingerie items, a bra, a demi-cup bra, a pair of knickers.
The idea isn't "have your boobs cupped by our 40 years of experience" anyway. Maybe the idea was "Feel like some random man is grabbing your crotch", I don't know. Either way, not really turning me - the potential target - on enough to consider either brand of lingerie.But, neither one of these were the first ones to cup a womans breasts.
Janet Jackson relaunched her sexy self with this photo of her then husband cupping her to kick off the nineties.
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