Original…. The Good
Get your money to reproduce.
Creative Directors: João Livi, Leo Macias
Art Director: Leo Macias
Copywriter: João Livi
Illustrator: Daniel Kondo
Photographer: Marcelo Ribeiro
Published: March 2007
The first thief…. the Bad
Make you Money Work Harder
Advertising Agency: Fortune Promoseven, Abu Dhabi, UAE
Creative Director / Art director / Copywriter: Moh'd Khatib
Creative Director / Art director / Copywriter: Moh'd Khatib
Published: 2008
The second thief the Ugly
Make your money work for you
Advertising Agency: IMPACT BBDO, Beirut
Chief Creative Officer: Dani Richa
Creative Director: Joe Abou Khaled
Associate Creative Director: Joe Abou Khaled
Copywriter: Cara Khatib
Art Director: Joelle El-khoury
Chief Creative Officer: Dani Richa
Creative Director: Joe Abou Khaled
Associate Creative Director: Joe Abou Khaled
Copywriter: Cara Khatib
Art Director: Joelle El-khoury
Via [DubaiLynx]
----------UPDATE 2.10.2009----------
----------UPDATE 2.10.2009----------
Apparently brand owner don’t weight much if their ads were highjack neither rip-off as long they deliver on brand communication objective.
Marketing 3.0 discussed suspected “Mysterious coincidence” wit client and they stand behind agency work and had approved it .
Dear Mr Sarhan, Thank you for the mail, please note that the ads were approved by us and appeared in the Lebanese press in November 08. re-copycat, we have full confidence in the judgment of our advertising agency, if further info is required please contact Dany Aouad at IB2 on d.aoud@i2.com.lb you will get all the info you need. Best Regards DIALA CHOUCAIR Marketing & Communication Division Head ---------------------------------------------------------------------- from Diala Choucair to ayman.sarhan@gmail.com date Mon, Sep 28, 2009 at 4:36 PM Please relay this inquiry to Ms. Diala.Choucair ------------------- Your published ads “Make your money work for you” has been found and classified as a copy cats. http://www.adblogarabia.com/make-your-money-work-for-you/ For me to classify your recent ads either Scam ads or Ghost ads, I need your comments and statement if you ever approved this work ." Best regards Ayman |
Ads copyright infringements is a ancient and old topic in Arabia – despite of all what been said, agencies in Arabia seems firm on ignoring calls , and advice to avoid scam ads .
Although plagiarism had been a problem long before the Internet arrived, the web has made it much easier for unscrupulous individuals or companies to duplicate and use concepts or catch-lines with a few simple clicks.
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