The Good, the Bad and the Ugly in financial Ads

Original…. The Good

Get your money to reproduce.

Advertising Agency: Talent Publicidade, São Paulo, Brazil

Creative Directors: João Livi, Leo Macias

Art Director: Leo Macias

Copywriter: João Livi

Illustrator: Daniel Kondo

Photographer: Marcelo Ribeiro

Published: March 2007

The first thief…. the Bad

Make you Money Work Harder

Advertising Agency: Fortune Promoseven, Abu Dhabi, UAE
Creative Director / Art director / Copywriter: Moh'd Khatib

Published: 2008

The second thief the Ugly

Make your money work for you

Advertising Agency: IMPACT BBDO, Beirut
Chief Creative Officer: Dani Richa
Creative Director: Joe Abou Khaled
Associate Creative Director: Joe Abou Khaled
Copywriter: Cara Khatib
Art Director: Joelle El-khoury

Via [DubaiLynx]




----------UPDATE 2.10.2009----------

Apparently brand owner don’t weight much if their ads were highjack neither rip-off as long they deliver on brand communication objective.

Marketing 3.0 discussed suspected “Mysterious coincidence” wit client and they stand behind agency work and had approved it .

Dear Mr Sarhan, Thank you for the mail, please note that the ads were approved by us and appeared in the Lebanese press in November 08. re-copycat, we have full confidence in the judgment of our advertising agency, if further info is required please contact Dany Aouad at IB2 on  d.aoud@i2.com.lb  you will get all the info you need. Best Regards DIALA CHOUCAIR Marketing & Communication Division Head  ---------------------------------------------------------------------- from Diala Choucair to ayman.sarhan@gmail.com date Mon, Sep 28, 2009 at 4:36 PM Please relay this inquiry to Ms. Diala.Choucair ------------------- Your published ads “Make your money work for you” has been found and classified as a copy cats. http://www.adblogarabia.com/make-your-money-work-for-you/ For me to classify your recent ads either Scam ads or Ghost ads, I need your comments and statement if you ever approved this work ." Best regards Ayman

Ads copyright infringements is a ancient and old topic in Arabia – despite of all what been said, agencies in Arabia seems firm on ignoring calls , and advice to avoid scam ads .

Although plagiarism had been a problem long before the Internet arrived, the web has made it much easier for unscrupulous individuals or companies to duplicate and use concepts or catch-lines with a few simple clicks.