Ancestry.com: George Washington

Ancestory.com taps into this curiosity with this unique offer. In this Facebook Ad, the online company pulls in a new audience with a unique proposition and builds awareness of its greater product/service.
Their phrasing on this ad is enticing, simple, and doesn’t make it seem like a lot of effort is required to uncover “your history.



Digital Core Measurement and reporting tools

The five metrics that help advertisers prove the success of any native advertising campaign.


Political Branding

Politicians immediately become brands (personal brands) when their campaigns kicks off  and this isn’t a new concept. Running for President of the United States means building a brand that at least 51% of the country is willing to buy on Election Day.
Logos + Taglines = a value proposition that drives voters to 1- differentiate the brands appeal 2- inspire them giving votes 3- and/or a few bucks in campaign contributions. 


"Make America Great Again", was designed to make white, working-class men remember when things were better for them or, at least, they thought they could remember.
Trump used this nostalgia to support his positions and tap into positive emotions in his supporters, further mobilizing them as evangelists.

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