Oreo found a great way to engage their fans by posting DIY content on Vine. Fast tips like these do very well on the platform and it gave Oreo a unique opportunity to engage with their fans and see how they engage with their product.
12.9.16
Oreo|
Oreo found a great way to engage their fans by posting DIY content on Vine. Fast tips like these do very well on the platform and it gave Oreo a unique opportunity to engage with their fans and see how they engage with their product.
Pepsi | #LiveForNow
This might be difficult for most companies to pull off unless you have a large enough budget to make room for these special effects. As part of Pepsi's #livefornow campaign, they created this incredible bus shelter in London that's designed to get funny reaction from people. This is one you really have to watch.
Doritos | #crashthesuperbowl
Doritos utilizes two great strategies in this campaign: highlighting user-generated content and building off of the buzz from a huge event -- the Superbowl. This social media contest allows fans to submit their Doritios commercials and the winner gets their video on TV during the Superbowl, along with other cool prizes.
Kohls | #PeterSomForKohls
A lot of brands are undecided on how to leverage Google+, because it doesn't fit neatly into one category of social media. However, Kohls has found a way to leverage the popularity of influencers to promote their Peter Som line of clothing on Google+ -- while still keeping it fun for the fans.
CapitalOne | Personable Brand Voice
Banks and other financial institutions generally don't do a great job of connecting with people through social media. (Amex is the notable exception.) However, CaptialOne does a great job of consistently posting snappy and relatable content on their LinkedIn page. This is a reminder that "serious" businesses can get away with keeping it casual on social media.
Tiffany | Tiffany Blue by
Sugar Pop Wishes shows you can position your brand around nearly anything to increase brand awareness -- in their case it's around their signature blue. Instagram users posts tens of thousands of photos with the hashtag #tiffanyblue and many of the blue items have nothing to do with Tiffany.
Graphic designers are trying to fix people's terrible AI flyers.
The trend is going viral on Instagram. You might have noticed flyers for small businesses starting to look the same in recent months, not ...
