Oreo found a great way to engage their fans by posting DIY content on Vine. Fast tips like these do very well on the platform and it gave Oreo a unique opportunity to engage with their fans and see how they engage with their product.
7 Skills for a Post-Pandemic Marketer
The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...
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Branding. In event marketing it’s more than plastering your logo on a pen, sponsoring a lunch or hanging the largest banner allowed by show...
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Richard Jeans, Philip Kitchen and Gary Howells report on research which shows the stress and complexities facing business-to-business mar...
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