Tiffany | Tiffany Blue by

Sugar Pop Wishes shows you can position your brand around nearly anything to increase brand awareness -- in their case it's around their signature blue. Instagram users posts tens of thousands of photos with the hashtag #tiffanyblue and many of the blue items have nothing to do with Tiffany. 

40th birthday cake balls 🎂4⃣0⃣ #sugarpopwishes #cakeballs #40thbirthday #turning40 #tiffanyblue #tiffanybluecake #bentonville #homemade

A photo posted by Sugar Pop Wishes (@sugarpopwishes) on Aug 21, 2015 at 12:36pm PDT