Brand Name Origins

Ever wondered about how famous brands got their names from?

Wants of men versus women.Infographics,

Via:

AXA "The crying House"

http://www.axa.be/pretrenovation/ 
What can you do when a house is so sad it starts weeping and even -- literally -- crying? The AXA renovation loan offers you the opportunity to give it a complete facelift and make it happy again.


Advertising Agency: Duval Guillaume Modem, Berchem, Belgium
Creative Director: Geoffrey Hantson
Copywriter: Philippe Blondé
Art Director: Kristoff De Prins
Account Manager: Annelien Orbie
Account Director: Karel Vinck
Production follow-up: Bart Verschueren
Production Company: Ingrid Deuss

Cartier| Odyssee de Cartier

To celebrate its 165th anniversary, jewelry brand Cartier unveiled this heavy, opulent short film starring the brand's emblem, the panther, who travels through Cartier's history, brushing against some of the world's most iconic locations and moments. He lands up at in Paris, where he meets supermodel Shalom Harlow at the Grand Palais, where Cartier was born. Agency was Marcel Publicis, director was Bruno Aveillan of QUAD, with postproduction from Digital District.


To live to Odyssee>>> http://www.odyssee.cartier.us/#/home

Full Credits

Agency:

Marcel

Client:

Cartier

Director:

Bruno Aveillan

DOP:

Patrick Duroux

Production Company:

QUAD Films

Post Prod:

Digital District

Director:

Mathieu Lauxerois

Director:

Nataly Aveillan

Flame Artist:

Jean-Cl�©ment Soret

Editor:

Coralie Rubio

Editor:

Fred Olszak

Assistant Editor:

Anthony Ornecq

Assistant Editor:

R�©mi Nonne

Producer:

Martin Coulais

Director/Producer:

Claudia Traeger

Sound:

Pierre Adenot

Design Dragon:

Stephane Levallois

Graphic Research:

François Peyranne

Date

Mar 05, 2012

The Story of Keep Calm and Carry On

Barter Books created a short film that tells the story behind the iconic ‘Keep Calm and Carry On’ poster. From it’s creation to it’s rediscovery to it’s meteoric rise to global icon.