Listerine | Snake Charmer "Bye, bye bad breath."

Humor in Indian commercials is usually presented with a serious background, until it reveals the ‘funny’ part at the end. This unexpected funny twist entertains the viewer as it succeeds to keep him clueless until the end. Watch this commercial from JWT India for Listerine, and you will understand this.

The commercial features the son of world famous mystic snake charmer and his destiny to follow his father’s legacy. So, he commences his business on the banks of river Ganga as a snake charmer. But there was something wrong as every snake rejects his charm and escape back to the wilderness. This happens every time, until a gypsy godmother solves the case. Watch and find out how.

CREDITS

Agency: JWT India

Executive Creative Directors: Senthil Kumar & Tista Sen

Art Director: Piyash Ghosh

Copywriter: Senthil Kumar

Production Company: Good Morning Films

Director: Shashanka Chaturvedi

Agency Producer: Suprotim Day

Producer: Vikram Kalra