Nissan| GPS system for the confused

Car with GPS system for the confused from Nissan.
This print campaign announcing the GPS facility of the car is features some junctions and boards In Egypt with contradictory and confusing road/street signs.
The campaign, developed by TBWA, Cairo, is based on the factual presentation and hence manages to bring home the message.
In one place
The Arabic sign reads: Abdallah Fekry Street
The English sign reads: Abd El Salam Zaki Street


CREDITS
Advertising Agency: TBWA, Cairo, Egypt
Creative Director: Arindam Sengupta (Oranjee)
Art Directors: Sameh George, Youssef Gadallah
Copywriters: Sameh George, Youssef Gadallah
Photographer: Hussien Shaban

LG|Viewty Smart phone|

Picnic

Party


Detects up to 16 faces.

Advertising Agency: Y&R, Dubai, UAE

Chief Creative Officer: Shahir Zag
Creative Directors: Shahir Zag, Kalpesh Patankar, Parixit Bhattacharya
Art Directors / Copywriters: Kalpesh Patankar, Parixit Bhattacharya
Photographers: Wizard Photography, Ralph Baiker
Illustrators: Lee Sin Eng, Tan Kee Hong
Senior Account Director: Nadine Ghossoub

Dubai Metro|Stop writing on me! I'm using the metro!

I haven't left

Wash me

Stop

Advertising Agency: Saatchi & Saatchi, Dubai, UAE

Executive Creative Director: Marc Lineveldt

Creative Director: Danny Higgins

Copywriter: Neil Harrison

Advertiser’s Supervisor: Sara Mohammed Al Mudharreb

Account Manager: Hema Patel

Account Supervisor: Chandresh Rughani

Art Director: Darren Jardine

Photographer: Tara Atkinson

Moulinex| Blender

Advertising agency: BBR Saatchi & Saatchi Tel Aviv, Israel

Chief Creative Officer: Yoram Levi

Creative Director: Ben Sever

Art Director: Eran Nir

Copywriter: Tomer Gidron

Account Director: Yael Ron

Account Supervisor: Shlomit Kugler

Account Executive: Adi Hefetz

Planning Director: Daniel Weismann

Planner: Asaf Amir

Guerrilla Marketing, the concept

Guerrilla Marketing, the concept coined by Jay Conrad Levinson, is no different from the Guerrilla Warfare. It’s war against traditional thinking and big budget by the use of creative force. The only rule here is that there is no rule. If anyone still wants to define the guiding principles then those would be Identify, Innovate, Interact and Impress.
Identifying the target audience is the most important part in conceptualizing any guerrila campaign as the placement of the advertisements depends on it. Guerrilla marketing is more about matching wits than matching budgets and this demands innovation. What separates it from normal marketing techniques is it’s interaction with people. This makes them think which results in longer brand recall. And if you can impress them during the brief interaction then you have the winner. Here are some tools which can be used for Guerrilla campaigns.
Humor
Humor when understood is the greatest way of getting attention, but can be risky too as it might offend certain section of people. Here is an example where humor is used to convey the selling point of Axe in a fun filled way.
Every year Europe’s largest women’s running event takes place in Aarhus, Denmark. This year more than 6,000 women participated in the race and an enormous crowd along the roads was following the event.
Immediately after the race begins, a man in an AXE T-shirt jumps over the fence approximately 100 meters after the Starting Line. He begins to spray himself with AXE deodorant and starts to run along the route, when the 6,000 women gets near him.
From the point of view of the spectators along the road, they saw a man - wearing an AXE T-shirt - that was being hunted by over 6,000 women.
Curiosity
I have no special talents. I am only passionately curious. ~Albert Einstein
Not everyone is even a distant close to Albert Einstein in regards to physics and science, but most definitely will surpass him in curiosity level about beautiful women. In this guerrilla campaign the agency is banking on curiosity factor.
Napkins with lipstick stains were left on tables in pubs and inside the napkins was an ad for Detective Smith. I wonder how many people would hire Detective Smith but many would like to kick him for the beautiful trap.
Shock
In India you will find astrologer and god man at every corner. And if you happen to go to them for advice on your future then you will most likely be told about all kind of problems that are coming to hit you unless you perform some rituals as suggested by them. What choice you have when you are scared to death ?
You might be wondering what’s this to do with the advertisement of a CCTV system. The common thing between them is “Shock and Fear Factor“.
Polaroid photos were taken outside homes and businesses and a sticker with message “With a CCTV security system you could have seen me outside your house” was placed on the back before dropping them in their respective mailboxes. An innovative and bold idea to demonstrate the disadvantages of not having a CCTV and suggesting to go for one.
Simplicity
It’s easy to be complex but difficult to be simple. This campaign of business card for a diving instructor strikes precisely with simplicity of thought.
Diving is a very small & niche market. This gave the liberty to manually create the ‘wet’ effect on each card. The recipients instantly got the message about the client’s passion for diving and the fact that he was in the ocean most of the time. As a result the diving class was fully booked up to 4 months in advance.
Intelligence
Intelligence in advertising is like two-edged sword. It’s foolish to be too intelligent just not to get understood. Yes, it might win you some award but the company doesn’t pay you for that. At the same time it works beautifully if it can make people ask themselves; Why didn’t this idea come to my mind?
Bikers in big cities like Jakarta often suffer from eye irritation (red eye) caused by pollution on the road. The idea demonstrates how fast Visine alleviates the problem. The signage is placed on a traffic light in the city of Jakarta which has a 60 seconds countdown timer.
Sexligance
Sexual theme presented with elegance always sells. Most of the times sex is abused to sell anything and everything even though there is no connect with the product. This is a nice campaign though for Axe which stays within the line to promote the well-established brand image.
As wrapping the female students’ dormitory in the shape of calendar and using Axe for a month throughout March, they aimed for the expression that a new female can be met on a daily basis, to promote the brand image and preference for Axe.
Common Sense
They say common sense is not so common, rightly so. But when you need to extract maximum out of limited resources then you don’t have any other choice but to be innovative and use common sense.
This is a campaign for Casinò di Venezia where the conveyor belt in an airport is smartly used to market the casino. It’s impossible for the passengers to escape this campaign.

Creative Billboards

Anando Milk


Axe


Hutch MSN Search


Formula Toothpaste


Fedex


Eskom


OfficeMax


BMW


Pacific Airlines


Berger Paint


Ariel


Mumbai Traffic Awareness


Mammoth Mountain


Kenjo Flower


Creepy Unknown Billboard


Martor Solingen Razor


iPod


The Zimbawean


Rentokil


Adidas


Penline

Specsavers | Specs Effect

Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style. They say the only thing harder than reaching the top is to stay there. The Axe
Effect will drive all the hot babes towards you but can it retain them? Probably
not if you are using anything but Specsavers. A nice parody of Axe ad.
Axe, also known as Lynx in some markets, has been consistent for years now on its positioning of ‘gets you the girl’. The idea too has stayed fresh with several great executions. The common factor among all the executions is the portrayal of ‘in your face’, physical attraction of girls to the Axe man. 



The ad seems to have had a teaser with a link to a Twitter and Facebook page. There are two other executions: catch and stretcher.

Agency: Specsavers Creative
Creative Director: Graham DaldryCreatives: Simon Bougourd, Neil BrushAgency Producer: Sam Lock
Production Company: Rattling Stick, LondonDirector: Daniel KleinmanProducer: Johnnie FrankelEditor: Steve Gandolfi/Eve Ashwell @ Cut+Run
Post-Production: FramestoreAudio Post-Production: Simon Capes @ ClearcutDigital Production: Infinite Corridor

A list of 50 greatest movie taglines

Final Destination 

‘’Death Doesn’t Take No For An Answer.'’
Titanic
‘’Collide With Destiny'’
Phone Booth (2002)
‘’A ringing phone has to be answered'’
Death Proof (2007) 
‘’These 8 Women Are About To Meet 1 Diabolical Man!'’
Demons (1985)
‘’>They will make cemeteries their cathedrals and the cities will be your tombs.'’
kill bill-1 
‘’Here comes the bride'’
Forrest Gump (1994)
‘’The world will never be the same once you’ve seen it through the eyes of Forrest Gump.”
Adam’s Rib (1949)
‘’It’s The Hilarious Answer To Who Wears The Pants!'’
Dracula (1931) 
‘’The story of the strangest passion the world has ever known! ‘’
Out Of The Past (1947)
‘’A MAN - Trying to run away from his past... A WOMAN - Trying to escape her future!'’
Apollo 13 (1995)
‘’Houston, we have a problem'’
Four Weddings and a Funeral (1994) 
“Five good reasons to stay single.”
BAD BOYS (1983) 
“In their world, if you’re 17 and still alive you’re a survivor”.
BEACH PARTY (1963) 
“It’s what happens when 10,000 kids meet on 5,000 beach blankets”
The Big Lebowski (1998)
“Her life was in their hands. Now her toe is in the mail.”
Bonnie and Clyde (1967)
“They’re young...they’re in love...and they kill people.”
Camille (1936)

“You who are so young–where can you have learned all you know about women like me?”
Chopping Mall
“Where shopping will cost you an arm and a leg!”
Double Indemnity (1944)
“From the Moment they met it was Murder!”
FINAL DESTINATION-4 

‘’Rest in Pieces'’
Ghost (1990) 
“Before Sam was murdered, he told Molly he’d love and protect her forever.”
Gilda (1946)
‘’There NEVER was a woman like Gilda!”
Gladiator (2000)
‘’Father of a murdered son, husband to a murdered wife and I shall have my vengeance in this life or the next'’
I Am Legend (2007) 
“The last man on Earth is not alone.
Jaws 2 (1978)
‘’Just when you thought it was safe to go back into the water.”

Jaws (1975) 

“See it before you go swimming.”
The Lady From Shanghai (1948)
“I told you... you know nothing about wickedness”
The Lift (1983)
“Take the stairs. Take the stairs. For God’s sake, take the stairs!!!”
Maniac Cop
“You have the right to remain silent. Forever.”

Mars Attacks! (1996)
“Nice planet. We’ll take it!”
There’s Something About Mary (1998) 
‘’Love is in the hair.”
Night of the Creeps
“The good news is your dates are here. The bad news is…they’re dead.”

North by Northwest (1959)
“It’s love and murder at first sight!”
High Noon (1952) 
‘’The story of a man who was too proud to run.”
Psycho (1960)
‘’Check in. Relax. Take a shower.”
Re-Animator (1985)
“Herbert West Has A Very Good Head On His Shoulders... And Another One In A Dish On His Desk”
Rosemary’s Baby (1968)
”” Pray for Rosemary’s Baby'’
Sleepless in Seattle (1993) “What if someone you never met, someone you never saw, someone you never knew was the only someone for you?”
The Step-Father 
“Daddy’s coming home and he’s not very happy.”
TerrorVision
“People of Earth: your planet is about to be destroyed…sorry for the inconvenience.”
The Birds (1963)
“...and remember, the next scream you hear may be your own!”
The Exorcist (1973)
“Something beyond comprehension is happening to a little girl on this street, in this house. A man has been called for as a last resort to try and save her. That man is The Exorcist.”
The Godfather 3 
‘’All the power on earth can’t change destiny.'’
Thelma & Louise (1991) 
“Somebody said get a life...so they did.”
The Postman Always Rings Twice (1946) 
“Their Love was a Flame that Destroyed!”
The Searchers (1956)
‘’He had to find her...he had to find her.”
The Third Man (1949)
‘’Hunted by men...Sought by WOMEN!”
Tootsie (1982) 
“What do you get when you cross a hopelessly straight starving actor with a dynamite red sequined dress? You get America’s hottest new actress.”
What Ever Happened to Baby Jane? (1962)
“Sister, sister, oh so fair, why is there blood all over your hair?”
Pulp Fiction (1994)
“You won’t know the facts until you’ve seen the fiction.”

Dubai Lynx winners 2010

INTEGRATED
Grand Prix:

• Elephant, Cairo "89 fans from 89" for Coca-Cola

Gold:

• Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti

Bronze:

• Leo Burnett Dubai "Be heard campaign" for Du
• Leo Burnett Dubai "Meet Dubai" for Emirates Airline
• Leo Burnett Dubai "Hiroshi & Osamu" for Chevrolet
• JWT Beirut "Save Christmas" for Acres Holding shopping mall

INTERACTIVE
Grand Prix:

• Memac Ogilvy Label, Tunis "Boga Cidre" for SFBT's Boga Cidre

Gold:

• Memac Ogilvy Dubai "Taste the Southwest" for Chili's
• Memac Ogilvy Dubai "Sweet Tweets by U" for Toblerone
• ZED Communications Dubai "Spread the word" for Abu Dhabi Awards
• Memac Ogilvy Label, Tunis "Boga Cidre" for SFBT's Boga Cidre
• Abu Dhabi Media Company "The magical race of Miroo" for Majid Magazine
• Wunderman Dubai "Ahlan MSN!" for Microsoft

Silver:

• Wezign, Tunis "Randa fi darna" for Randa
• Memac Ogilvy Dubai "Rubik's Cube" for Berlitz
• TBWA\RAAD Dubai campaign for Domino's

Bronze:

• Impact Proximity Dubai "Sexy meets smart" for Mexx fragrances
• JWT Beirut/2PURE "Save Christmas" for Acres Holding shopping mall
• JWT Beirut "Recruitment website" for JWT MENA
• Memac Ogilvy Dubai "Grab your own!" for Exoto Tifosi
• TBWA\RAAD Dubai "Sport conquers life campaign" for Eurosport Arabia
• Memac Ogilvy Label, Tunis "Khobzwjben" for Milkana cheese
• Y&R Dubai "Live borderless" for LG's Borderless TV

MEDIA
Grand Prix:

• Starcom Mediavest Group, Dubai "Confessions of corporate spies" for Chevrolet

Gold:

• Starcom Mediavest Egypt "Be a man" for Ahram Beverages' Birell
• Impact BBDO Beirut "Audi Q7" for ETS. Kettaneh
• Memac Ogilvy Dubai "Ticket stamp promotion" for Berlitz
• JWT Beirut "Key in the ignition" for Mercedes C-Class
• Wunderman Dubai "The valuable dumpster" for Take My Junk
• Leo Burnett Beirut "Ehkineh, please call me back" for Alfa Telecom (two Gold awards)
• Starcom Mediavest Group, Dubai "Car Wars: Double Agents" for Chevrolet
• Starcom Mediavest Group, Dubai "Confessions of corporate spies" for Chevrolet
• Memac Ogilvy Dubai "Ramadan stickers" for Al Safadi Restaurant

Silver:

• Mediainsight, Dubai "KitKat Chunky" for KitKat
• Starcom Mediavest Group, Dubai "Meet Dubai" for Emirates Airline
• Starcom Mediavest Group, Dubai "Rev it out loud" for Chevrolet Camaro
• OMD Dubai "Launch of Touchsmart" for HP
• Full Stop Advertising, Jeddah "NCB online campaign" for NCB bank
• Wunderman Dubai "Sticky Posters" for Emirates Environmental Group
• Starcom Mediavest Group, Dubai "Shut down the recession" for GM Autofest
• PHD Dubai "Great stories behind great pictures" for Canon
• JWT Beirut "Save Christmas" for Acres Holding shopping mall
• OMD Dubai "Guess the mystery flavour" for Doritos
• Leo Burnett Dubai "Be heard campaign" for Du
• Mediaedge:cia Dubai "Information at your fingertips" for Sony Ericsson's Xperia phone
• Starcom Mediavest Egypt "Dressing the need in Eid" for Tide
• Mediaedge:cia Dubai "Movies in motion" for Sony Ericsson's C905 phone
• Leo Burnett Beirut "Make a move" for Exotica

Bronze:

• OMD Dubai "Black abaya" for Persil Black
• OMD Dubai "Show of white" for Persil White
• JWT Beirut "3D experience" for A&H Property
• Memac Ogilvy Dubai "Safe & style live" for Volvo/Massimo Dutti
• Memac Ogilvy Label, Tunis "Boga Cidre viral" for SFBT's Boga Cidre
• OMD Dubai "Guess the mystery flavour" for Doritos (two Bronze awards)
• Memac Ogilvy Label, Tunis "Boga Cidre Dhafer campaign" for SFBT's Boga Cidre
• Leo Burnett Beirut "Make a move" for Exotica
• Starcom Mediavest Egypt "Be a man" for Ahram Beverages' Birell
• Starcom Mediavest Group, Dubai "Meet Dubai" for Emirates Airline
• Wunderman Dubai "The valuable dumpster" for Take My Junk
• Wunderman Dubai "Sticky Posters" for Emirates Environmental Group
• JWT Beirut "Le Mall launch" for Le Mall

TV\CINEMA
Grand Prix campaign:

• Leo Burnett Cairo "The mother of all foreign films" for Melody Entertainment

Gold:

• Elephant, Cairo "Fifa Under-20 World Cup campaign" for Coca-Cola

Silver:

• Elephant, Cairo "Coke global football campaign" for Coca-Cola
• Leo Burnett Beirut "Check, check" for P&G's Always
• Leo Burnett Beirut "Low price campaign" for Alfa

Bronze:

• JWT Tunisia "Bollywood man" for Club Chocolat
• JWT Dubai "Pencaps" for KitKat Chunky
• Impact BBDO Dubai "Extra strong" for Vape Insect Repellant
• JWT Kuwait "Off the ground" for Wataniya Airways

CRAFT: TV
Grand Prix campaign:

• Leo Burnett Cairo "The mother of all foreign films" for Melody Entertainment

Silver:

• Leo Burnett Dubai "Today is gold" for the World Gold Council
• Leo Burnett Beirut "Check check" for P&G's Always

Bronze:

• Saatchi & Saatchi Dubai "My city, my metro" for Dubai Metro
• JWT Cairo "VF Shokran campaign" for Vodafone
• TBWA/RAAD Abu Dhabi "New day campaign" for Abu Dhabi Tourism Authority 
• Leo Burnett Beirut "Check, check" for P&G's Always

OUTDOOR
Grand Prix campaign:

• Saatchi & Saatchi Dubai "Abandoned cars" for Dubai Metro

Gold:

• Elephant, Cairo "Out of this world campaign" for Lika Gum
• TBWA/RAAD Dubai "Eat off the floor" for DAS disinfectant
• JWT Dubai "Tightrope campaign" for Reach Dental Floss

Silver:

• Impact BBDO Dubai "Scatter your senses" for Skittles Sours
• JWT Beirut "3D experience" for A&H Properties
• Percept Gulf Dubai "Frying pan" for Ziebart window tints
• Imparct BBDO Beirut "Audi Q7" for ETS. Kettaneh
• JWT Dubai "The mint with the hole campaign" for Nestle's Polo
• Y&R Dubai "One is enough" campaign for Colgate-Palmolive's Sonic Power toothbrush
• Grey Dubai "Sauna campaign" for Six Stars AC
• JWT Dubai "Reduce, reuse, recycle" for Aldar

Bronze:

• Saatchi & Saatchi Dubai "Disaster" for the Philippine Consulate in Dubai
• Memac Ogilvy Dubai "Ticket stamp promotion" for Berlitz Language Centre
• Wunderman Dubai "The valuable dumpster" for Take My Junk
• JWT Dubai "Fine lines campaign" for Reynolds pens
• Y&R Dubai "Breath abuse campaign" for Colgate-Palmolive's Maxfresh toothpaste
• Memac Ogilvy Dubai "Scary Poster 1" for The JamJar
• Y&R Dubai "Full life campaign" for Neenah Paper

PRINT
Grand Prix campaign:

• Elephant, Cairo "Out of this world" for Lika Gum

Gold:

• TBWA/RAAD Dubai "Eat off the floor" for DAC disinfectant
• JWT Dubai "The story's in the details" for The Times

Silver:

• JWT Dubai "The mint with the hole campaign" for Nestle's Polo
• JWT Dubai "Tightrope campaign" for Reach Dental Floss
• Y&R Dubai "One is enough" campaign for Colgate-Palmolive's Sonic Power toothbrush
• Grey Dubai "Sauna campaign" for Six Stars AC
• TBWA\EGYPT "Stick anything" for Pattex glue

Bronze:

• Leo Burnett Dubai "Dragon" for Kellogg's Special K
• Impact BBDO Dubai "Scatter your senses" for Skittles Sours
• TD&A DDB Dubai "Fruit's second skin campaign" for Glad Cling Wrap
• Y&R Dubai "Breath abuse campaign" for Colgate-Palmolive's Maxfresh toothpaste
• JWT Dubai "Fine lines campaign" for Reynolds pens
• TBWA\RAAD Dubai "Left behind campaign" for Nissan Tiida
• Brandcom, Dubai "Get the picture? campaign" for Photolibrary
• Y&R Dubai "Full life campaign" for Neenah Paper
• Lowe MENA Dubai "Yellow makes it easier campaign" for Yellow Pages
• Impact BBDO Beirut "News at breakfast campaign" for Tarwij subscription service
• TBWA\RAAD Dubai "Some water, sir" for Standard Chartered Dubai Marathon 2010

CRAFT: PRINT
Gold campaign:

• JWT Dubai "Reduce, reuse, recycle" for Aldar

Silver campaigns:

• JWT Dubai "The story's in the details" for The Times
• TBWA/RAAD Dubai "Find music" for The Fridge
• Y&R Dubai "Breath abuse" for Colgate-Palmolive's Maxfresh toothpaste
• Brandcom, Dubai "Airborne" for Amancorp's Airfree Air Purifiers

Bronze campaigns:

• JWT Dubai "Reduce, reuse, recycle" for Aldar
• Y&R Dubai "Making faces" for LG's Viewty Smart phone
• Y&R Dubai "Y chromosome" for Mastermind Publishing's Intersection magazine
• Leo Burnett Dubai "Hidden joy" for Sugar Daddy

RADIO

• No Golds or Grand Prix. Shocker.

Silver: 

• TBWA\RAAD Dubai "Recognise early campaign" for Nissan Altima
• Leo Burnett Beirut "Ekineh interruptions" for Alfa's 'call me back' service

Bronze:

• TD&A DDB Dubai "Happy hours" for Hole in the Wall bar
• The Tribe, Dubai "Copyright campaign" for TheRightsLawyers

DIRECT & SALES PROMOTION
Grand Prix:

• Memac Ogilvy Dubai "Dustvertising" for BP Visco engine oil

Gold:

• Impact BBDO Dubai "Distronic plus" for Mercedes E-Class
• Memac Ogilvy Dubai "Little Red Riding Hood fights back" for World Black Belts Centre
• JWT Beirut "Key in the ignition" for Mercedes C-Class
• Memac Ogilvy Dubai "Ticket stamps promotion" for Berlitz (two Gold awards)
• JWT Beirut "Le Mall Ramadan" for Le Mall
• Wunderman Dubai "Sticky posters" for Emirates Environmental Group
• Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti
• OMD Dubai "Launch of Touchsmart" for HP
• Memac Ogilvy Dubai "Hotspots instore" for The Economist 

Silver:

• Memac Ogilvy Dubai "Offcuts business cards" for Bespoke tailors
• Wunderman Dubai "Ahlan MSN!" for Microsoft
• Memac Ogilvy Dubai "Shisha karaoke promotion" for Harry Ghatto's Karaoke Bar
• Wunderman Dubai "Sticky Posters" for Emirates Environmental Group

Bronze:

• Memac Ogilvy Dubai "Delivering the spirit of Ramadan" for Al Safadi Restaurant
• JWT Beirut "Digital camera" for Le Mall
• Brandcom Dubai "Framed" for film director Lawrence Jacomelli
• Memac Ogilvy Dubai "Downsized for recession" for Memac Ogilvy
• Mixed Media Publishing "The art of magical jewels" for Van Cleef and Arpels
• Wunderman Dubai "Masters of Windows 7" for Microsoft
• JWT Riyadh "Print-Brand essence" for JWT
• Wunderman Dubai "The valuable dumpster" for Take My Junk (two Bronze awards)
• Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti
• OMD Dubai "Petrol power" for Mercedes S400

SPECIAL AWARDS

• Agency of the Year: Memac Ogilvy & Mather, Dubai. (TBWA/RAAD Dubai placed second, JWT Dubai was third.)
• Media Agency of the Year: Starcom MediaVest Group, Dubai. (OMD Dubai came second, Leo Burnett Beirut placed third.)
• Network of the Year: JWT. (Memac Ogilvy & Mather second, Y&R third.) 
• Young Creatives, Print: Leo Burnett Dubai 
• Young Creatives, Media: Starcom MediaVest Group Dubai 
• Advertiser of the Year: Saudi Telecom Company
• Advertising Person of the Year: Ramzi Raad