INTEGRATED
Grand Prix:
Grand Prix:
- Elephant, Cairo "89 fans from 89" for Coca-Cola
Gold:
- Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti
Bronze:
- Leo Burnett Dubai "Be heard campaign" for Du
- Leo Burnett Dubai "Meet Dubai" for Emirates Airline
- Leo Burnett Dubai "Hiroshi & Osamu" for Chevrolet
- JWT Beirut "Save Christmas" for Acres Holding shopping mall
INTERACTIVE
Grand Prix:
- Memac Ogilvy Label, Tunis "Boga Cidre" for SFBT's Boga Cidre
Gold:
- Memac Ogilvy Dubai "Taste the Southwest" for Chili's
- Memac Ogilvy Dubai "Sweet Tweets by U" for Toblerone
- ZED Communications Dubai "Spread the word" for Abu Dhabi Awards
- Memac Ogilvy Label, Tunis "Boga Cidre" for SFBT's Boga Cidre
- Abu Dhabi Media Company "The magical race of Miroo" for Majid Magazine
- Wunderman Dubai "Ahlan MSN!" for Microsoft
Silver:
- Wezign, Tunis "Randa fi darna" for Randa
- Memac Ogilvy Dubai "Rubik's Cube" for Berlitz
- TBWA\RAAD Dubai campaign for Domino's
Bronze:
- Impact Proximity Dubai "Sexy meets smart" for Mexx fragrances
- JWT Beirut/2PURE "Save Christmas" for Acres Holding shopping mall
- JWT Beirut "Recruitment website" for JWT MENA
- Memac Ogilvy Dubai "Grab your own!" for Exoto Tifosi
- TBWA\RAAD Dubai "Sport conquers life campaign" for Eurosport Arabia
- Memac Ogilvy Label, Tunis "Khobzwjben" for Milkana cheese
- Y&R Dubai "Live borderless" for LG's Borderless TV
MEDIA
Grand Prix:
- Starcom Mediavest Group, Dubai "Confessions of corporate spies" for Chevrolet
Gold:
- Starcom Mediavest Egypt "Be a man" for Ahram Beverages' Birell
- Impact BBDO Beirut "Audi Q7" for ETS. Kettaneh
- Memac Ogilvy Dubai "Ticket stamp promotion" for Berlitz
- JWT Beirut "Key in the ignition" for Mercedes C-Class
- Wunderman Dubai "The valuable dumpster" for Take My Junk
- Leo Burnett Beirut "Ehkineh, please call me back" for Alfa Telecom (two Gold awards)
- Starcom Mediavest Group, Dubai "Car Wars: Double Agents" for Chevrolet
- Starcom Mediavest Group, Dubai "Confessions of corporate spies" for Chevrolet
- Memac Ogilvy Dubai "Ramadan stickers" for Al Safadi Restaurant
Silver:
- Mediainsight, Dubai "KitKat Chunky" for KitKat
- Starcom Mediavest Group, Dubai "Meet Dubai" for Emirates Airline
- Starcom Mediavest Group, Dubai "Rev it out loud" for Chevrolet Camaro
- OMD Dubai "Launch of Touchsmart" for HP
- Full Stop Advertising, Jeddah "NCB online campaign" for NCB bank
- Wunderman Dubai "Sticky Posters" for Emirates Environmental Group
- Starcom Mediavest Group, Dubai "Shut down the recession" for GM Autofest
- PHD Dubai "Great stories behind great pictures" for Canon
- JWT Beirut "Save Christmas" for Acres Holding shopping mall
- OMD Dubai "Guess the mystery flavour" for Doritos
- Leo Burnett Dubai "Be heard campaign" for Du
- Mediaedge:cia Dubai "Information at your fingertips" for Sony Ericsson's Xperia phone
- Starcom Mediavest Egypt "Dressing the need in Eid" for Tide
- Mediaedge:cia Dubai "Movies in motion" for Sony Ericsson's C905 phone
- Leo Burnett Beirut "Make a move" for Exotica
Bronze:
- OMD Dubai "Black abaya" for Persil Black
- OMD Dubai "Show of white" for Persil White
- JWT Beirut "3D experience" for A&H Property
- Memac Ogilvy Dubai "Safe & style live" for Volvo/Massimo Dutti
- Memac Ogilvy Label, Tunis "Boga Cidre viral" for SFBT's Boga Cidre
- OMD Dubai "Guess the mystery flavour" for Doritos (two Bronze awards)
- Memac Ogilvy Label, Tunis "Boga Cidre Dhafer campaign" for SFBT's Boga Cidre
- Leo Burnett Beirut "Make a move" for Exotica
- Starcom Mediavest Egypt "Be a man" for Ahram Beverages' Birell
- Starcom Mediavest Group, Dubai "Meet Dubai" for Emirates Airline
- Wunderman Dubai "The valuable dumpster" for Take My Junk
- Wunderman Dubai "Sticky Posters" for Emirates Environmental Group
- JWT Beirut "Le Mall launch" for Le Mall
TV\CINEMA
Grand Prix campaign:
- Leo Burnett Cairo "The mother of all foreign films" for Melody Entertainment
Gold:
- Elephant, Cairo "Fifa Under-20 World Cup campaign" for Coca-Cola
Silver:
- Elephant, Cairo "Coke global football campaign" for Coca-Cola
- Leo Burnett Beirut "Check, check" for P&G's Always
- Leo Burnett Beirut "Low price campaign" for Alfa
Bronze:
- JWT Tunisia "Bollywood man" for Club Chocolat
- JWT Dubai "Pencaps" for KitKat Chunky
- Impact BBDO Dubai "Extra strong" for Vape Insect Repellant
- JWT Kuwait "Off the ground" for Wataniya Airways
CRAFT: TV
Grand Prix campaign:
- Leo Burnett Cairo "The mother of all foreign films" for Melody Entertainment
Silver:
- Leo Burnett Dubai "Today is gold" for the World Gold Council
- Leo Burnett Beirut "Check check" for P&G's Always
Bronze:
- Saatchi & Saatchi Dubai "My city, my metro" for Dubai Metro
- JWT Cairo "VF Shokran campaign" for Vodafone
- TBWA/RAAD Abu Dhabi "New day campaign" for Abu Dhabi Tourism Authority
- Leo Burnett Beirut "Check, check" for P&G's Always
OUTDOOR
Grand Prix campaign:
- Saatchi & Saatchi Dubai "Abandoned cars" for Dubai Metro
Gold:
- Elephant, Cairo "Out of this world campaign" for Lika Gum
- TBWA/RAAD Dubai "Eat off the floor" for DAS disinfectant
- JWT Dubai "Tightrope campaign" for Reach Dental Floss
Silver:
- Impact BBDO Dubai "Scatter your senses" for Skittles Sours
- JWT Beirut "3D experience" for A&H Properties
- Percept Gulf Dubai "Frying pan" for Ziebart window tints
- Imparct BBDO Beirut "Audi Q7" for ETS. Kettaneh
- JWT Dubai "The mint with the hole campaign" for Nestle's Polo
- Y&R Dubai "One is enough" campaign for Colgate-Palmolive's Sonic Power toothbrush
- Grey Dubai "Sauna campaign" for Six Stars AC
- JWT Dubai "Reduce, reuse, recycle" for Aldar
Bronze:
- Saatchi & Saatchi Dubai "Disaster" for the Philippine Consulate in Dubai
- Memac Ogilvy Dubai "Ticket stamp promotion" for Berlitz Language Centre
- Wunderman Dubai "The valuable dumpster" for Take My Junk
- JWT Dubai "Fine lines campaign" for Reynolds pens
- Y&R Dubai "Breath abuse campaign" for Colgate-Palmolive's Maxfresh toothpaste
- Memac Ogilvy Dubai "Scary Poster 1" for The JamJar
- Y&R Dubai "Full life campaign" for Neenah Paper
Grand Prix campaign:
- Elephant, Cairo "Out of this world" for Lika Gum
Gold:
- TBWA/RAAD Dubai "Eat off the floor" for DAC disinfectant
- JWT Dubai "The story's in the details" for The Times
Silver:
- JWT Dubai "The mint with the hole campaign" for Nestle's Polo
- JWT Dubai "Tightrope campaign" for Reach Dental Floss
- Y&R Dubai "One is enough" campaign for Colgate-Palmolive's Sonic Power toothbrush
- Grey Dubai "Sauna campaign" for Six Stars AC
- TBWA\EGYPT "Stick anything" for Pattex glue
Bronze:
- Leo Burnett Dubai "Dragon" for Kellogg's Special K
- Impact BBDO Dubai "Scatter your senses" for Skittles Sours
- TD&A DDB Dubai "Fruit's second skin campaign" for Glad Cling Wrap
- Y&R Dubai "Breath abuse campaign" for Colgate-Palmolive's Maxfresh toothpaste
- JWT Dubai "Fine lines campaign" for Reynolds pens
- TBWA\RAAD Dubai "Left behind campaign" for Nissan Tiida
- Brandcom, Dubai "Get the picture? campaign" for Photolibrary
- Y&R Dubai "Full life campaign" for Neenah Paper
- Lowe MENA Dubai "Yellow makes it easier campaign" for Yellow Pages
- Impact BBDO Beirut "News at breakfast campaign" for Tarwij subscription service
- TBWA\RAAD Dubai "Some water, sir" for Standard Chartered Dubai Marathon 2010
CRAFT: PRINT
Gold campaign:
- JWT Dubai "Reduce, reuse, recycle" for Aldar
Silver campaigns:
- JWT Dubai "The story's in the details" for The Times
- TBWA/RAAD Dubai "Find music" for The Fridge
- Y&R Dubai "Breath abuse" for Colgate-Palmolive's Maxfresh toothpaste
- Brandcom, Dubai "Airborne" for Amancorp's Airfree Air Purifiers
Bronze campaigns:
- JWT Dubai "Reduce, reuse, recycle" for Aldar
- Y&R Dubai "Making faces" for LG's Viewty Smart phone
- Y&R Dubai "Y chromosome" for Mastermind Publishing's Intersection magazine
- Leo Burnett Dubai "Hidden joy" for Sugar Daddy
RADIO
- No Golds or Grand Prix. Shocker.
Silver:
- TBWA\RAAD Dubai "Recognise early campaign" for Nissan Altima
- Leo Burnett Beirut "Ekineh interruptions" for Alfa's 'call me back' service
Bronze:
- TD&A DDB Dubai "Happy hours" for Hole in the Wall bar
- The Tribe, Dubai "Copyright campaign" for TheRightsLawyers
DIRECT & SALES PROMOTION
Grand Prix:
- Memac Ogilvy Dubai "Dustvertising" for BP Visco engine oil
Gold:
- Impact BBDO Dubai "Distronic plus" for Mercedes E-Class
- Memac Ogilvy Dubai "Little Red Riding Hood fights back" for World Black Belts Centre
- JWT Beirut "Key in the ignition" for Mercedes C-Class
- Memac Ogilvy Dubai "Ticket stamps promotion" for Berlitz (two Gold awards)
- JWT Beirut "Le Mall Ramadan" for Le Mall
- Wunderman Dubai "Sticky posters" for Emirates Environmental Group
- Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti
- OMD Dubai "Launch of Touchsmart" for HP
- Memac Ogilvy Dubai "Hotspots instore" for The Economist
Silver:
- Memac Ogilvy Dubai "Offcuts business cards" for Bespoke tailors
- Wunderman Dubai "Ahlan MSN!" for Microsoft
- Memac Ogilvy Dubai "Shisha karaoke promotion" for Harry Ghatto's Karaoke Bar
- Wunderman Dubai "Sticky Posters" for Emirates Environmental Group
Bronze:
- Memac Ogilvy Dubai "Delivering the spirit of Ramadan" for Al Safadi Restaurant
- JWT Beirut "Digital camera" for Le Mall
- Brandcom Dubai "Framed" for film director Lawrence Jacomelli
- Memac Ogilvy Dubai "Downsized for recession" for Memac Ogilvy
- Mixed Media Publishing "The art of magical jewels" for Van Cleef and Arpels
- Wunderman Dubai "Masters of Windows 7" for Microsoft
- JWT Riyadh "Print-Brand essence" for JWT
- Wunderman Dubai "The valuable dumpster" for Take My Junk (two Bronze awards)
- Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti
- OMD Dubai "Petrol power" for Mercedes S400
SPECIAL AWARDS
- Agency of the Year: Memac Ogilvy & Mather, Dubai. (TBWA/RAAD Dubai placed second, JWT Dubai was third.)
- Media Agency of the Year: Starcom MediaVest Group, Dubai. (OMD Dubai came second, Leo Burnett Beirut placed third.)
- Network of the Year: JWT. (Memac Ogilvy & Mather second, Y&R third.)
- Young Creatives, Print: Leo Burnett Dubai
- Young Creatives, Media: Starcom MediaVest Group Dubai
- Advertiser of the Year: Saudi Telecom Company
- Advertising Person of the Year: Ramzi Raad
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