Can anything overpower The Lynx Effect? This brand new spot answers the question in true Specsavers style. They say the only thing harder than reaching the top is to stay there. The Axe
Effect will drive all the hot babes towards you but can it retain them? Probably
not if you are using anything but Specsavers. A nice parody of Axe ad.
Axe, also known as Lynx in some markets, has been consistent for years now on its positioning of ‘gets you the girl’. The idea too has stayed fresh with several great executions. The common factor among all the executions is the portrayal of ‘in your face’, physical attraction of girls to the Axe man.
The ad seems to have had a teaser with a link to a Twitter and Facebook page. There are two other executions: catch and stretcher.
Agency: Specsavers Creative
Creative Director: Graham DaldryCreatives: Simon Bougourd, Neil BrushAgency Producer: Sam Lock
Production Company: Rattling Stick, LondonDirector: Daniel KleinmanProducer: Johnnie FrankelEditor: Steve Gandolfi/Eve Ashwell @ Cut+Run
Post-Production: FramestoreAudio Post-Production: Simon Capes @ ClearcutDigital Production: Infinite Corridor
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