How brands can create a successful Facebook page

How brands can create a successful Facebook page By Stephen Haines, Commercial Director at Facebook UK.

Facebook Pages are free public profiles for your brand that  provide you with an easy and powerful way to connect with your customers regularly.  Facebook Pages look and act like your personal Facebook profile page.

When you share information about your business, whether it be upcoming sales or new store openings, these stories go directly to your fans’ News Feed where they spend a lot of time – an average of 5.75 hours a month.

Your fans can comment and click “Like”, which sends their friends stories linking back to your Facebook Page and creating a viral effect on Facebook.

So, how do you create and update a successful Page on Facebook?  Here are four simple tips.
  1. Be open and authentic -People relate to genuine messages.  When posting, consider what your customers want to hear and listen to their feedback.  Make sure to include messages that aren’t purely commercial.

For example, if you are a luxury handbag brand, you can share articles about fashion or women’s causes.  Post content that sparks conversations and create a dialogue with your customers.  This can be significantly more valuable than broadcasting one-way marketing messages.

2. Be active and update often even quick updates can be interesting -Your Facebook fans are interested in your brand, so make sure to keep them informed about what you’re doing.  Post pictures of new merchandise or extended store hours.

Ask them for feedback on products or survey them to see what they love most about your business.  Or pose questions about your business or industry to start a conversation among your fans.
  3. Use Facebook Ads to drive more traffic to your Page -Facebook Ads help you target your exact audience precisely with an image and a few lines of text.  It’s one way to find people who might be interested in your businesses or service and point them back to your Facebook Page or website.

Facebook also offers “Facebook Ads for Pages” which allow users to fan your Facebook Page by clicking on “Become A Fan” right in the ad.  When a user does this, it automatically creates a story on the user's profile page generating free distribution for you. 
  4. Listen and Adapt -Learn from your customers and take their feedback into consideration; they can provide helpful insights about how to improve not just your Facebook Page, but your business.  Ask questions and adjust your strategy as you grow.  Just like your business, your Facebook Page should be dynamic, not static.

Top tips for successful advertising on Facebook

1. Target the right people.

Reach people who are already interested in your product or service by selecting the best keywords. Keywords are derived from user profiles and provide you with detailed information to be able to precisely target your audience.

During the selection process, Facebook may also suggest up to three new keywords for you based on those that are most common among the group of people you have targeted.

 Adding these keywords will help you increase the size of your ad’s potential audience while ensuring you are still reaching people with relevant interests. Also, let the user know what it is you want them to do in the ad copy. Be as clear and specific as possible.

2. Ask people to participate.

Take advantage of some of the unique features Facebook ads offer that encourage people to take action directly on your ad. Drive customer awareness to your Facebook page or Web site by highlighting a specific promotion or event right in the ad, or simply ask people to click on your ad.

Facebook ads allow people to engage with ads in the same way they interact with other content on the site without leaving the page they’re viewing. For example, potential customers can directly engage with your business by clicking on the “Become a Fan” link or the “RSVP to this Event” link.

In addition, this action automatically creates a story on the person’s profile page and possibly in their friends’ home page “Highlights”—generating free distribution for you.

3. Keep it fresh.

Keep an eye on your ad and most importantly keep it fresh. You can do this by using different images, trying different calls to action, and even changing up the text and the groups of people you are targeting.

One of the best things about Facebook ads is that you can see what ads are working the best and use that information to tweak and change your ads as you go.

 

Amino Noodles

Amino Chicken Soup With Noodles

Listerine | Snake Charmer "Bye, bye bad breath."

Humor in Indian commercials is usually presented with a serious background, until it reveals the ‘funny’ part at the end. This unexpected funny twist entertains the viewer as it succeeds to keep him clueless until the end. Watch this commercial from JWT India for Listerine, and you will understand this.

The commercial features the son of world famous mystic snake charmer and his destiny to follow his father’s legacy. So, he commences his business on the banks of river Ganga as a snake charmer. But there was something wrong as every snake rejects his charm and escape back to the wilderness. This happens every time, until a gypsy godmother solves the case. Watch and find out how.

CREDITS

Agency: JWT India

Executive Creative Directors: Senthil Kumar & Tista Sen

Art Director: Piyash Ghosh

Copywriter: Senthil Kumar

Production Company: Good Morning Films

Director: Shashanka Chaturvedi

Agency Producer: Suprotim Day

Producer: Vikram Kalra

Absolut| I’m Here

Spike Jonze has worked with Absolut Vodka to launch his latest short film, “I’m Here”, at the Sundance Film Festival. The 30 minute short film explores the relationship between two robots living in Los Angeles, played by Andrew Garfield and Sienna Guillory. “I’m here” was developed after ABSOLUT reached out to Jonze to make a film, and gave him creative control to create the film he wanted. In addition to the 30-minute film, there are also 30 and 60 second trailers, to be used online and as TV commercials globally.

“It was a pretty incredible opportunity,” says Jonze. “They (ABSOLUT) didn’t give me any requirements to make a movie that had anything to do with vodka. They just wanted me to make something that was important to me, and let my imagination take me wherever I wanted. And it wasn’t like working with some huge corporation where I had to meet with committees of people. It was just a small group, and it seemed like creativity and making something that affected them emotionally was the only thing that really mattered to them”.

I’m Here will also screen at the Berlin Film Festival in February, followed by a global release in March on www.imheremovie.com, which currently hosts the teaser trailer. See more on the I’m Here blog.

“Since its inception, ABSOLUT VODKA has been driven by creativity, and together with Spike Jonze we set a new standard for creative collaborations,” says Anna Malmhake, Vice President Global Marketing at The Absolut Company. “Spike Jonze is one of the most important influencers of modern popular culture, and this 30-minute film subtly and artfully expresses our enduring commitment to collaborations and creativity.”

Credits

The collaboration with Spike Jonze was created by TBWA\Chiat\Day.

I’m Here was shot by director/writer Spike Jonze in association with MJZ with producer Vincent Landay, executive producers Mark Figliulo and Matt Bijarchi, director of photography Adam Kimmel..

Editors were Final Cut editors Eric Zumbrunnen and Stephen Berger, production designer Floyd Albee.

Casting was by Justin Baddeley and Kim Davis-Wagner. Costume designer was Casey Storm. Robots were designed by Sonny Gerasimowicz.

Visual effects were produced at Method Studios by VFX supervisor Ben Gibbs.

Sound was designed by Ren Klyce at Mit Out Sound. Original score was by Sam Spiegel (Squeak E. Clean). “There are many of us” is by Aska Matsumiya. Lost Trees Music was by Nick Zinner, guitarist with The Yeah Yeah Yeahs.

The creative collaboration between ABSOLUT VODKA and Spike Jonze will be accompanied by a charitable donation of $30,000 to 20/20, an American Film Institute (AFI) initiative, designed to enhance cultural exchange, understanding and collaboration through filmmakers and their films from the US and abroad. Spike and ABSOLUT are each donating $15,000.

World happiness map

This map was done by Adrian White at the University of Leicester (2009). It's a sobering snapshot of a largely unhappy world

Diesel| Be Stupid

Diesel, the international jeans brand, is launching “Be Stupid“, a campaign that encourages consumers to take risks and move beyond the smart and sensible track for life. Be Stupid, is banking on a rather unconventional philosophy. It hails stupidity as a truly brilliant philosophy to follow. “Stupid is the relentless pursuit of a regret-free life. Only stupid can be truly brilliant.”- The campaign says. There are also a lot of interesting observations presented in the campaign like- Smart may have the brains…but stupid has the balls. 

The campaign, developed at Anomaly London, includes online, press and outdoor advertisements featuring “stupid” acts, a digital recruitment campaign for the Diesel music video/2010 catalogue, and viral activity outlining the company’s Stupid philosophy.

Though the campaign is based on stupid philosophy, it tries to urge people to take risks and move beyond the smart and sensible track for life.

At recruit.diesel.com Anomaly is looking for stupid acts to include in the up and coming Diesel Stupid Music Video. Starting a band, building a tree house or an art installation? Here’s the chance to be one of the 100 creative acts from around the world starring in the music video which will double as the 2010 Diesel catalogue.

The Be Stupid Diesel Manifesto, with music, Seven Nation Army, performed by White Stripes.

Click on the image below to play the video in YouTube (HD)

Diesel Stupid Philosophy

Like balloons, we are filled with hopes and dreams. But. Over time a single sentence creeps into our lives. Don’t be stupid. It’s the crusher of possibility. It’s the worlds greatest deflator. The world is full of smart people. Doing all kind of smart things… Thats smart.

Well, we’re with stupid. Stupid is the relentless pursuit of a regret free life. Smart may have the brains…
but stupid has the balls. The smart might recognize things for how they are. The stupid see things for how they could be. Smart critiques. Stupid creates. The fact is if we didnt have stupid thoughts wed have no interesting thoughts at all. Smart may have the plans… but stupid has the stories.

Smart may have the authority but stupid has one hell of a hangover. Its not smart to take risks… Its stupid.
To be stupid is to be brave. The stupid isnt afraid to fail. The stupid know there are worse things than failure… like not even trying.

Smart had one good idea, and that idea was stupid. You can’t outsmart stupid. So don’t even try. Remember only stupid can be truly brilliant.

So, BE STUPID

Click on the image below to play the video in YouTube (HD)

More From the Campaign

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by: http://www.pianob.it/

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Wrangler RED| We're animals

Wrangler has revealed its new image for this 2010 Spring/Summer season, which goes by the name of Red. A powerful, visceral campaign centred on the human being's most primary instincts. Men and women have been photographed in red waters or amidst the fury of twirling red dust. A new approach to the concept We Are Animals by a fit, strengthened Wrangler. 

The campaign We Are Animals comes packed with emotions. Each image is a high dose of adrenalin, tension and passion, with red as the basic colour. Each character becomes the personification of the inner strength of an unleashed man, a sweeping animal alter ego. 

The new campaign features two distinct phases, the first one to be shown at Berlin's Bread&Butter, with an important presence in the city and in the specialized press on the occasion of the fair. In March, there comes the second assault, aimed at the public through several channels –graphic, street ads, digital, and stores.

Advertising Agency: Fred & Farid, Paris, France
Executive Creative Director: Fred & Farid
Photographer: Jeff Burton
Photographer Assistant: Rob Hamada
Film editor Yannis Rachid
Agency Supervisor: Fred & Farid, Daniel Dormeyer, Dushan Karageorgevitch, Paola Bersi
Advertiser Supervisors: Giorgio Presca, Dieter Jacobfeuerborn, Alessandro Vigano, Stephano Aimone, Adam Kakembo, Yasemin Akkaya,
Art Buyer: Marie Moulin

Peta| State of Union Undress

You can watch this sexy video uncensored here: http://www.peta.org/feat/stateoftheunion10/?c=psotum10


The third annual State of Union Undress today on PETA.org, exactly one week before President Obama's official address to the nation. In this arousing video, a sexy vegetarian PETA member performs a sultry striptease in front of an American flag while exposing the naked truth behind PETA's victories for animals in 2009.


Marissa Lewis, the striking activist featured in this video, says "While the deficit goes up, our fight for animals goes on … and when necessary, our shirts come off." Marissa proceeds to remove her blouse amid wild applause from some famous U.S. politicians. But that's not all! She also removes her stockings, skirt, and finally her underwear while she details some of PETA's achievements from the past year.

Adidas| Star Wars

http://www.adidas.com/originals/deathstar

Adidas Originals is kicking off 2010 by welcoming you to the neighborhood, the street where originality comes to life as artists, athletes, and celebs celebrate their style. Everyone’s invited to our street corner along with some special guests, who traveled from a galaxy far, far away to launch a year’s worth of celebrations.

Star Wars and adidas Originals have officially joined forces in our most colossal collaboration to date, bringing you a striking collection of sneakers and apparel inspired by the characters and crafts you’ve followed for a lifetime.

The most iconic moments and beloved figures from the Star Wars saga are translated to the streets, telling their creative story across a forceful collection of adidas Originals footwear and apparel.

Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force you’re on, believe the hype, this year is going to be massive.

Together adidas Originals and Star Wars “Celebrate Originality” at its very best and provide stylish products for everyone, from true collectors to more youthful lifestyle consumers in 2010.

Creative development: Sid Lee

Director: Nima Nourizadeh

Production house: Partizan London

Editing: Daniel Sherwin from Final Cut at Jimmy Lee

Special effects: The Mills London

Sound design: Mathieu Lafontaine

Mix: Boogie studio

Production: Jimmy Lee

The funny side of making ads

The Most Relevant Identity Work of the Decade

Cingular

Designed by VSA Partners

Just as the majority of the U.S. population transitioned into owning a cell phone by default, one of the most friendly and approachable mobile service providers turned out to be a rookie, Cingular. And actually, I have been a Cingular legacy user since 2001, seeing the brand painfully transition in 2004 and 2005 as it ping-ponged ownership with AT&T. Check out this web site from 2004 that I am guessing someone forgot to take down touting the merger. Cingular eventually disappeared in 2007 dissolving into AT&T, right around the time a certain phone made its debut.

Verizon

Designed by Landor and DeSola Group

At the other end of the visual and personality spectrum was Verizon, a more aggressive and no nonsense provider and brand. Ask designers and you will find out that this is one of the most reviled logos. Poor New Yorkers too, they have to see it anytime they look south unto Verizon's headquarters.

3com

Designed by Interbrand

Even if you weren't to compare it to what they previously had — an uninspired blue square — the new logo conveys innovation and complexity and is elegantly executed. I can't seem to find an image online, but a 3com building near O'Hare airport in Chicago had a beautiful sculpture rendition of the logo outside.

BP

Designed by Landor

Petroleum is a word not just loaded with social, political and economical implications but also, let's face it, a kind of ugly word. When British Petroleum and Amoco merged, going full force with BP and the Helios icon did the perfect job in distancing the company from the word. Surely, fewer people today know what BP stands for — give it another decade and it will reach IBM acronym levels. This was probably one of the last really great identities by Landor's San Francisco office, who also had done the FedEx identity a few years earlier.

Amazon.com

Designed by Turner Duckworth

Who would have thought that the modest beginnings of Amazon would balloon into what it is today: A place where you can get everything but hookers. And unlike the rest of the dot-com logos, that were gratuitously meaningless, Amazon brought a smile (from A to Z no less) to designers' faces.

Pets.com

Created by TBWA/Chiat/Day

Yes, this is not necessarily a logo or identity, but as an icon for the excess of the dot-com era, none stood dumber than the Pets.com puppet. Sure, it made us laugh during the 2000 Superbowl, but the advertising campaign cost a dozen times more than the revenue the company made in its two-year existence.

Napster

Designed by Sam Hanks

While Napster began in 1999, it wasn't until 2000 when it became not just widely used by every college student in the U.S. but embroiled in a high-profile legal battle with Metallica, among other artists who preferred people buy their music, not share it mercilessly over some nascent tube technology they didn't quite understand. When Sam Hanks first talked to Shawn Fanning and Shawn Parker, he inquired about the name, to which they replied it involved cats napping, leading to the mischievous cat with headphones. Hanks charged $5,000, and they were hard to collect — lore according to All the Rave: The Rise and Fall of Shawn Fanning's Napster.

Enron

Designed by Paul Rand

Designed five years earlier in 1996 by Paul Rand, the Enron logo became the identity of corporate evil as news of its debt-hiding schemes became known and the logo appeared on newscasts around the clock.

Monday

Designed by Wolff Olins

As a direct cause from the Enron debacle, PricewaterhouseCoopers — one of the consulting firms associated with it — decided to spin its consulting division, PwC Consulting, into its own little company and list it on the New York Stock Exchange. The new company was to be called Monday. The press release described the word as "a real word, concise, recognizable, global, and the right fit for a company that works hard to deliver results." Here too is a handy PDF detailing the design thinking by Wolff Olins. However, Monday was never meant to come, as IBM purchased PwC Consulting and absorbed it. This was probably one of the first high-profile non-logos.

Star Alliance

Designed by Pentagram

I really couldn't care less about what airlines do on their free time or who they associate with as long as they get me to where I want to be on time, and since they can barely do that I really, really don't care for airlines. And most airlines come together through the Star Alliance, something I have no idea what it does or stands for. But, man, that is one pretty logo.

TiVo

Designed (and named) by Cronan

I admit that I could be off by a year or a few months on this one but, at least according to the U.S. Patent Office, this logo — the second evolution of the TiVo identity — was created in 2002. To be fairly honest, I don't quite like it, and if it were to be discussed on Brand New today it would probably get chewed up. But in introducing a whole new product category, the little TiVo thingie became an ambassador for change and the killer of the 30-second ad.

UPS

Designed by Futurebrand

I can't imagine how designers complained about logo changes before blogs. At least it appeared they never had, given the outpour that occurred on (Brand New's older sibling) Speak Up in March when UPS announced it was ditching its landmark Paul Rand logo in favor of a worthless piece of shield. I am unfairly mean in that last description, as I have come to accept, seven years later, that this change was the right thing to do. I still think the logo, aesthetically and structurally, is irremediable but in terms of its strength to carry such a large corporation with a hefty public presence, it has been quite effective.

Abbey

Designed by Wolff Olins

Now you see it, now you don't, now you see… That was the story, both visually and existentially, of Abbey Bank. In just over a year after it hit the market as a consumer bank, it was bought by Spain's Banco Santander, which rolled the bank under its flame identity. Perhaps, well no, surely for the better, as this was a pretty weird identity and a little too reminiscent of Wolff Olins' more successful blurry effort for Tate.

Altria

Designed by Landor

One of the greatest cases of reinvention, running away from the tainted (and smoky) name of Philip Morris into a nebulous new name with a fresh start. It didn't hurt that the logo was kind of attractive and abstract enough to mean anything anyone wanted.

NWA

Designed by TrueBrand

It used to be one of the greatest airline icons ever. Designed by Landor in 1988, it was an "N," a "W," a compass pointing Northwest, yet it was simple and, simply, amazing. The new one was meant to downplay the "Northwest" aspect as the airline went other places, but was it also supposed to downplay wit and execution?

VH1

Designed by VH1 In-house Team

The discussion on Speak Up raged on for 229 comments and to this day I don't understand what the VH1 logo is supposed to be or why it is the way it is. Most logos that I hated years ago I have learned to cope with, but not this one. It is continually saved by the work around it, but as a structure it seems as fickle as a house of cards.

The Islands of the Bahamas

Designed by Duffy & Partners

This is the kind of concept — "Just do all the islands as groovy shapes" — that could have gone horribly wrong. Yet, Duffy & Partners' execution was exuberant and warm. And it made you wish you were in the Bahamas, especially a few years ago when they bombarded New York subways with their ads, filling the visual periphery with all those groovy shapes.

Unilever

Designed by Wolff Olins

In what other logo can you find a fish, a palm tree, a bowl, particles and ice cream? That's right, nowhere but on the Unilever logo (see all the contents here). Unilever does a lot of things and its logo makes sure you don't have any doubts about it. Another concept that could have been poorly done was nicely crafted with the help of Miles Newlyn.

YWCA

Designed by Landor

While the YMCA enjoys plenty of notoriety and recognition the YWCA (Young Women's Christian Association) did not. So why not make it perfectly clear what it does and how it does it. Not all mission statements can be turned into a logo, but this one works.

GE

Designed by Wolff Olins

The best part about this is that it didn't change. The GE logo has remained technically the same — a spaghetti-like "GE" monogram in a circle — since the late nineteenth century, and Wolff Olins did a great job in building a whole identity around it, an identity that has given GE a vitality it probably never knew it had.

AT&T

Designed by Interbrand

When Saul Bass originally designed this logo, he implied volume by modifying the weight of the lines as they would if they were on a sphere. I don't think he intended for those same lines to then be spherized, creating a sphere with an abstraction of a sphere painted on it. Also, lowercase? Really? But all is forgiven because AT&T has the iPhone.

The Bank of New York

Designed by Lippincott

Not terribly functional but astoundingly pretty, especially for the corporate identity of a bank. Unfortunately it didn't last long as two years later it was acquired by the Mellon Financial Corporation and evolved into the weirdly named The Bank of New York Mellon — with a nice enough logo, also by Lippincott.

New School

Designed by Siegel + Gale

It was a pretty hard challenge, unifying eight different schools, each with their own personality under one parent brand. I don't think anyone imagined that stencil spray painting would inspire the solution, nor become a visual signifier for higher education. Siegel + Gale's work for the New School was met with some trepidation, but nothing looks more in place in the city of New York (or Project Runway) as this rough-edged aesthetic.

(RED)

Designed by Wolff Olins

Allow me to quote ourselves from Graphic Design, Referenced on this one: For the main brand — the name was selected because red is the color of emergency, which certainly applies to AIDS — RED is rendered in a sans serif typeset within parentheses. For the license brand, (PRODUCT) RED, the logo of the partner is placed within the parentheses and RED becomes a superscript; the combination is meant to be read as, for example, "Apple to the power of RED." The simplicity of the identity barely hints at the complexity of Wolff Olins's task: finding a way to create a new, strong brand for (RED) that could be integrated with some of the best-guarded and most carefully developed brands, turning untouchable assets like Starbucks green and American Express blue to red. While consumerism and philanthropy still remain an oxymoron, (RED) demonstrates, through action and design, a possible blueprint for their convergence… well, a (RED)print for their convergence.

Quark

Designed by SicolaMartin

With Adobe InDesign firmly in place in the design industry, there is little reason to pay attention to Quark, makers of QuarkXPress. But when they designed a logo that looked like a dozen other logos, designers paid attention and it wasn't the good kind. To be continued…

Quark

Designed by Quark In-house Team

Tail between legs, a corporate rep for Quark said "Quark listened to the feedback we received from the design community in relation to our re-branding initiative in September and decided to create a new logo that is both an evolution of our visual identity and a strong representation of the new Quark… Changing the mark to avoid any perception of similarity enables us to further define our unique identity." Okay, we'll accept the apology for that first slip-up but now we will take another one for this Googly-Eye-of-Shrek logo, please.

Cisco

Designed by Jerry Kuyper and Joe Finocchiaro

Cisco has consistently had a strong corporate identity, and it could have probably kept on for a lot more years with its last incarnation. But Kuyper and Finocchiaro's work was an excellent evolution and abstraction that maintained the equity of the bridge while creating a simpler and bolder mark.

Kodak

Designed by Ogilvy & Mather's Brand Integration Group (BIG)

At the time it was released, it wasn't clear what was more baffling: the loss of the iconic K logo, or the "a" in the new logo. Interestingly, at least for me, I find this to be one of the most pleasing wordmarks of the whole decade. Simple yet quirky. Bold. Looks great in the new packaging, and I easily forget what the old one used to look like.

Payless

Designed by dg* Desgrippes Gobe

This is the only logo I have written about twice (version 1, version 2) only to get angrier with each writing. I could easily write a third with my utmost disappointment at the loss of Cooper Black and the gain of some silly swirly "P" but I won't. Not today, at least.

Chicago 2016 Olympic Applicant City

Designed by VSA Partners

Most applicant city identities tend to be, well, half-assed. Undercooked and uninspired. For the 2016 bid by the city of Chicago, VSA Partners created a lovely icon that blended the skyline of the city and its lake to form a torch. However…

Chicago 2016 Olympic Applicant City

Designed by VSA Partners

A few months later, the International Olympic Committee decided to change the rules of the bidding process for cities, with one clause stating that city logos "shall not contain the Olympic symbol, the Olympic motto, the Olympic flag, any other Olympic-related imagery [such as] flame, torch, medal, etc." Chicago 2016's skyline torch was now breaking the law. So VSA Partners one-upped the IOC and created another lovely logo, this one taking the shape of the stars found in the city's flag — the stars themselves signify major milestones for the city, and hosting the Olympics could be another star added.

London 2012 Olympic Summer Games

Designed by Wolff Olins

Boyohboy, was there a more hated identity last decade? I think not. It even carries into this decade and probably into the next. I think the logo is a funny aberration but the identity around it is brilliant and the launch video that some people claimed gave seizures was actually pretty darn cool. We have some screen shots on Speak Up still, if you missed it.

Wacom

Designed by Wolff Olins

I am an intrepid Wolff Olins advocate, but this was just absolutely incomprehensible. If I could just whack it away with a Wacom tablet.

NYC

Designed by Wolff Olins

Designed for NYC & Company, the official tourism organization for the city, this sturdy logo continually takes on a secondary role to the messaging found throughout the city, but more and more, it becomes quickly recognizable — not an easy feat for a city so in love with its I [Heart] NY logo. The range of applications remain to be seen but the potential is there.

Obama ’08

Designed by Sender LLC

No logo has been praised so much in many, many years as has the Obama ’08 logo designed by Chicago-based Sender LLC — get the full story of the development here. It helped that the logo stood for something that people around the world believed in or, at least, wanted to believe in, and they rallied around it with fervor. The way it morphed visually for the different segments of the population was pretty brilliant. And the fact that the campaign engendered such a creative outpour only helped cement this as one of the most iconic identities not just of the past decade, but probably ever. (Time will tell, time will tell).

Walmart

Designed by Lippincott

I went to a Walmart recently, due to a lapse in judgment, and found the new logo to be in complete dissonance with the environment and experience. While the logo attempts to portray a light and friendly personality, the reality is oppressive and unpleasant. It takes more than a starburst to make something luminous, and Walmart has a long way to go before it can shed its monolithic image, better represented by its previous logo.

Xerox

Designed by Interbrand

The press release explained the metallic ball as "representing Xerox's connections to its customers, partners, industry and innovation," epitomizing the ability for press releases to spin the reality into a fabric of idealistic concoctions that simply fall flat when read. The typography in this one is passable but the icon is sadly too inconsequential.

Pepsi

Designed by Arnell Group

Hahahahaaaa…hahahaaa. Oh, Pepsi, yes, we are laughing at you, not with you. It could have all been forgotten had it not been for this fateful PDF.

Tropicana

Designed by Arnell Group

This is the only package design in the whole list and I debated whether to include it or not. But as a case of brand identity gone wrong, you can't beat the Tropicana story. First unveiled in October of 2008, along with a bulldozering by Arnell of the Pepsi beverage line-up, the Tropicana packaging was met with a resounding "Hell no!" from consumers who complained about being unable to find their Tropicana. Four months later, Tropicana announced it would go back to its previous packaging. Most designers cheered that good design triumphed over crappy design but others actually saw doom as corporations now have a precedent in Tropicana of not trying anything new for fear of consumer revolt. As long as new things aren't so badly designed, I think we can be at rest with the latter scenario.

Nickelodeon

Designed by Nick In-house Team and others

The debate on whether or not the "splat" logo could have lived on remains a hypothetical one. We will never know. But for the time being, a whole new generation of little rascals is being bred on the new Nick identity and,from the on-air package created by Trollbäck + Company, that's not a bad thing. And that's just the main Nickelodeon channel, the rest are clicking just as right. So long splat.

Aol.

Designed by Wolff Olins

Given the heated and even angry replies I received to ranking AOL as the No. 1 Best identity of 2009 I will reserve any further commentary on why I think it succeeds and instead I will just plainly list it as one of the most relevant identities of the decade — whether it's good or bad is clearly up to you.


Thanks for reading or scrolling all the way through.