Adidas Originals is kicking off 2010 by welcoming you to the neighborhood, the street where originality comes to life as artists, athletes, and celebs celebrate their style. Everyone’s invited to our street corner along with some special guests, who traveled from a galaxy far, far away to launch a year’s worth of celebrations.
Star Wars and adidas Originals have officially joined forces in our most colossal collaboration to date, bringing you a striking collection of sneakers and apparel inspired by the characters and crafts you’ve followed for a lifetime.
The most iconic moments and beloved figures from the Star Wars saga are translated to the streets, telling their creative story across a forceful collection of adidas Originals footwear and apparel.
Celebrate this powerful alliance to the beat of a new and improved remix of the Imperial March, as Vader and the Stormtroopers land on our street corner greeted by Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong and Daft Punk representing their originality. No matter which side of the Force you’re on, believe the hype, this year is going to be massive.
Together adidas Originals and Star Wars “Celebrate Originality” at its very best and provide stylish products for everyone, from true collectors to more youthful lifestyle consumers in 2010.
Creative development: Sid Lee
Director: Nima Nourizadeh
Production house: Partizan London
Editing: Daniel Sherwin from Final Cut at Jimmy Lee
Special effects: The Mills London
Sound design: Mathieu Lafontaine
Mix: Boogie studio
Production: Jimmy Lee
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