Dubai Lynx winners 2010

INTEGRATED
Grand Prix:

• Elephant, Cairo "89 fans from 89" for Coca-Cola

Gold:

• Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti

Bronze:

• Leo Burnett Dubai "Be heard campaign" for Du
• Leo Burnett Dubai "Meet Dubai" for Emirates Airline
• Leo Burnett Dubai "Hiroshi & Osamu" for Chevrolet
• JWT Beirut "Save Christmas" for Acres Holding shopping mall

INTERACTIVE
Grand Prix:

• Memac Ogilvy Label, Tunis "Boga Cidre" for SFBT's Boga Cidre

Gold:

• Memac Ogilvy Dubai "Taste the Southwest" for Chili's
• Memac Ogilvy Dubai "Sweet Tweets by U" for Toblerone
• ZED Communications Dubai "Spread the word" for Abu Dhabi Awards
• Memac Ogilvy Label, Tunis "Boga Cidre" for SFBT's Boga Cidre
• Abu Dhabi Media Company "The magical race of Miroo" for Majid Magazine
• Wunderman Dubai "Ahlan MSN!" for Microsoft

Silver:

• Wezign, Tunis "Randa fi darna" for Randa
• Memac Ogilvy Dubai "Rubik's Cube" for Berlitz
• TBWA\RAAD Dubai campaign for Domino's

Bronze:

• Impact Proximity Dubai "Sexy meets smart" for Mexx fragrances
• JWT Beirut/2PURE "Save Christmas" for Acres Holding shopping mall
• JWT Beirut "Recruitment website" for JWT MENA
• Memac Ogilvy Dubai "Grab your own!" for Exoto Tifosi
• TBWA\RAAD Dubai "Sport conquers life campaign" for Eurosport Arabia
• Memac Ogilvy Label, Tunis "Khobzwjben" for Milkana cheese
• Y&R Dubai "Live borderless" for LG's Borderless TV

MEDIA
Grand Prix:

• Starcom Mediavest Group, Dubai "Confessions of corporate spies" for Chevrolet

Gold:

• Starcom Mediavest Egypt "Be a man" for Ahram Beverages' Birell
• Impact BBDO Beirut "Audi Q7" for ETS. Kettaneh
• Memac Ogilvy Dubai "Ticket stamp promotion" for Berlitz
• JWT Beirut "Key in the ignition" for Mercedes C-Class
• Wunderman Dubai "The valuable dumpster" for Take My Junk
• Leo Burnett Beirut "Ehkineh, please call me back" for Alfa Telecom (two Gold awards)
• Starcom Mediavest Group, Dubai "Car Wars: Double Agents" for Chevrolet
• Starcom Mediavest Group, Dubai "Confessions of corporate spies" for Chevrolet
• Memac Ogilvy Dubai "Ramadan stickers" for Al Safadi Restaurant

Silver:

• Mediainsight, Dubai "KitKat Chunky" for KitKat
• Starcom Mediavest Group, Dubai "Meet Dubai" for Emirates Airline
• Starcom Mediavest Group, Dubai "Rev it out loud" for Chevrolet Camaro
• OMD Dubai "Launch of Touchsmart" for HP
• Full Stop Advertising, Jeddah "NCB online campaign" for NCB bank
• Wunderman Dubai "Sticky Posters" for Emirates Environmental Group
• Starcom Mediavest Group, Dubai "Shut down the recession" for GM Autofest
• PHD Dubai "Great stories behind great pictures" for Canon
• JWT Beirut "Save Christmas" for Acres Holding shopping mall
• OMD Dubai "Guess the mystery flavour" for Doritos
• Leo Burnett Dubai "Be heard campaign" for Du
• Mediaedge:cia Dubai "Information at your fingertips" for Sony Ericsson's Xperia phone
• Starcom Mediavest Egypt "Dressing the need in Eid" for Tide
• Mediaedge:cia Dubai "Movies in motion" for Sony Ericsson's C905 phone
• Leo Burnett Beirut "Make a move" for Exotica

Bronze:

• OMD Dubai "Black abaya" for Persil Black
• OMD Dubai "Show of white" for Persil White
• JWT Beirut "3D experience" for A&H Property
• Memac Ogilvy Dubai "Safe & style live" for Volvo/Massimo Dutti
• Memac Ogilvy Label, Tunis "Boga Cidre viral" for SFBT's Boga Cidre
• OMD Dubai "Guess the mystery flavour" for Doritos (two Bronze awards)
• Memac Ogilvy Label, Tunis "Boga Cidre Dhafer campaign" for SFBT's Boga Cidre
• Leo Burnett Beirut "Make a move" for Exotica
• Starcom Mediavest Egypt "Be a man" for Ahram Beverages' Birell
• Starcom Mediavest Group, Dubai "Meet Dubai" for Emirates Airline
• Wunderman Dubai "The valuable dumpster" for Take My Junk
• Wunderman Dubai "Sticky Posters" for Emirates Environmental Group
• JWT Beirut "Le Mall launch" for Le Mall

TV\CINEMA
Grand Prix campaign:

• Leo Burnett Cairo "The mother of all foreign films" for Melody Entertainment

Gold:

• Elephant, Cairo "Fifa Under-20 World Cup campaign" for Coca-Cola

Silver:

• Elephant, Cairo "Coke global football campaign" for Coca-Cola
• Leo Burnett Beirut "Check, check" for P&G's Always
• Leo Burnett Beirut "Low price campaign" for Alfa

Bronze:

• JWT Tunisia "Bollywood man" for Club Chocolat
• JWT Dubai "Pencaps" for KitKat Chunky
• Impact BBDO Dubai "Extra strong" for Vape Insect Repellant
• JWT Kuwait "Off the ground" for Wataniya Airways

CRAFT: TV
Grand Prix campaign:

• Leo Burnett Cairo "The mother of all foreign films" for Melody Entertainment

Silver:

• Leo Burnett Dubai "Today is gold" for the World Gold Council
• Leo Burnett Beirut "Check check" for P&G's Always

Bronze:

• Saatchi & Saatchi Dubai "My city, my metro" for Dubai Metro
• JWT Cairo "VF Shokran campaign" for Vodafone
• TBWA/RAAD Abu Dhabi "New day campaign" for Abu Dhabi Tourism Authority 
• Leo Burnett Beirut "Check, check" for P&G's Always

OUTDOOR
Grand Prix campaign:

• Saatchi & Saatchi Dubai "Abandoned cars" for Dubai Metro

Gold:

• Elephant, Cairo "Out of this world campaign" for Lika Gum
• TBWA/RAAD Dubai "Eat off the floor" for DAS disinfectant
• JWT Dubai "Tightrope campaign" for Reach Dental Floss

Silver:

• Impact BBDO Dubai "Scatter your senses" for Skittles Sours
• JWT Beirut "3D experience" for A&H Properties
• Percept Gulf Dubai "Frying pan" for Ziebart window tints
• Imparct BBDO Beirut "Audi Q7" for ETS. Kettaneh
• JWT Dubai "The mint with the hole campaign" for Nestle's Polo
• Y&R Dubai "One is enough" campaign for Colgate-Palmolive's Sonic Power toothbrush
• Grey Dubai "Sauna campaign" for Six Stars AC
• JWT Dubai "Reduce, reuse, recycle" for Aldar

Bronze:

• Saatchi & Saatchi Dubai "Disaster" for the Philippine Consulate in Dubai
• Memac Ogilvy Dubai "Ticket stamp promotion" for Berlitz Language Centre
• Wunderman Dubai "The valuable dumpster" for Take My Junk
• JWT Dubai "Fine lines campaign" for Reynolds pens
• Y&R Dubai "Breath abuse campaign" for Colgate-Palmolive's Maxfresh toothpaste
• Memac Ogilvy Dubai "Scary Poster 1" for The JamJar
• Y&R Dubai "Full life campaign" for Neenah Paper

PRINT
Grand Prix campaign:

• Elephant, Cairo "Out of this world" for Lika Gum

Gold:

• TBWA/RAAD Dubai "Eat off the floor" for DAC disinfectant
• JWT Dubai "The story's in the details" for The Times

Silver:

• JWT Dubai "The mint with the hole campaign" for Nestle's Polo
• JWT Dubai "Tightrope campaign" for Reach Dental Floss
• Y&R Dubai "One is enough" campaign for Colgate-Palmolive's Sonic Power toothbrush
• Grey Dubai "Sauna campaign" for Six Stars AC
• TBWA\EGYPT "Stick anything" for Pattex glue

Bronze:

• Leo Burnett Dubai "Dragon" for Kellogg's Special K
• Impact BBDO Dubai "Scatter your senses" for Skittles Sours
• TD&A DDB Dubai "Fruit's second skin campaign" for Glad Cling Wrap
• Y&R Dubai "Breath abuse campaign" for Colgate-Palmolive's Maxfresh toothpaste
• JWT Dubai "Fine lines campaign" for Reynolds pens
• TBWA\RAAD Dubai "Left behind campaign" for Nissan Tiida
• Brandcom, Dubai "Get the picture? campaign" for Photolibrary
• Y&R Dubai "Full life campaign" for Neenah Paper
• Lowe MENA Dubai "Yellow makes it easier campaign" for Yellow Pages
• Impact BBDO Beirut "News at breakfast campaign" for Tarwij subscription service
• TBWA\RAAD Dubai "Some water, sir" for Standard Chartered Dubai Marathon 2010

CRAFT: PRINT
Gold campaign:

• JWT Dubai "Reduce, reuse, recycle" for Aldar

Silver campaigns:

• JWT Dubai "The story's in the details" for The Times
• TBWA/RAAD Dubai "Find music" for The Fridge
• Y&R Dubai "Breath abuse" for Colgate-Palmolive's Maxfresh toothpaste
• Brandcom, Dubai "Airborne" for Amancorp's Airfree Air Purifiers

Bronze campaigns:

• JWT Dubai "Reduce, reuse, recycle" for Aldar
• Y&R Dubai "Making faces" for LG's Viewty Smart phone
• Y&R Dubai "Y chromosome" for Mastermind Publishing's Intersection magazine
• Leo Burnett Dubai "Hidden joy" for Sugar Daddy

RADIO

• No Golds or Grand Prix. Shocker.

Silver: 

• TBWA\RAAD Dubai "Recognise early campaign" for Nissan Altima
• Leo Burnett Beirut "Ekineh interruptions" for Alfa's 'call me back' service

Bronze:

• TD&A DDB Dubai "Happy hours" for Hole in the Wall bar
• The Tribe, Dubai "Copyright campaign" for TheRightsLawyers

DIRECT & SALES PROMOTION
Grand Prix:

• Memac Ogilvy Dubai "Dustvertising" for BP Visco engine oil

Gold:

• Impact BBDO Dubai "Distronic plus" for Mercedes E-Class
• Memac Ogilvy Dubai "Little Red Riding Hood fights back" for World Black Belts Centre
• JWT Beirut "Key in the ignition" for Mercedes C-Class
• Memac Ogilvy Dubai "Ticket stamps promotion" for Berlitz (two Gold awards)
• JWT Beirut "Le Mall Ramadan" for Le Mall
• Wunderman Dubai "Sticky posters" for Emirates Environmental Group
• Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti
• OMD Dubai "Launch of Touchsmart" for HP
• Memac Ogilvy Dubai "Hotspots instore" for The Economist 

Silver:

• Memac Ogilvy Dubai "Offcuts business cards" for Bespoke tailors
• Wunderman Dubai "Ahlan MSN!" for Microsoft
• Memac Ogilvy Dubai "Shisha karaoke promotion" for Harry Ghatto's Karaoke Bar
• Wunderman Dubai "Sticky Posters" for Emirates Environmental Group

Bronze:

• Memac Ogilvy Dubai "Delivering the spirit of Ramadan" for Al Safadi Restaurant
• JWT Beirut "Digital camera" for Le Mall
• Brandcom Dubai "Framed" for film director Lawrence Jacomelli
• Memac Ogilvy Dubai "Downsized for recession" for Memac Ogilvy
• Mixed Media Publishing "The art of magical jewels" for Van Cleef and Arpels
• Wunderman Dubai "Masters of Windows 7" for Microsoft
• JWT Riyadh "Print-Brand essence" for JWT
• Wunderman Dubai "The valuable dumpster" for Take My Junk (two Bronze awards)
• Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti
• OMD Dubai "Petrol power" for Mercedes S400

SPECIAL AWARDS

• Agency of the Year: Memac Ogilvy & Mather, Dubai. (TBWA/RAAD Dubai placed second, JWT Dubai was third.)
• Media Agency of the Year: Starcom MediaVest Group, Dubai. (OMD Dubai came second, Leo Burnett Beirut placed third.)
• Network of the Year: JWT. (Memac Ogilvy & Mather second, Y&R third.) 
• Young Creatives, Print: Leo Burnett Dubai 
• Young Creatives, Media: Starcom MediaVest Group Dubai 
• Advertiser of the Year: Saudi Telecom Company
• Advertising Person of the Year: Ramzi Raad

Heineken| Italy Activation .... impressive marketing

Heineken Italy Activation from Kreatif360 on Vimeo.


On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco ViganòCopywriter: Cristiano Tonnarelli
Duration : 21 October 2009

Hymen gel|A lubricant for women above 40

Hymen gel, it is a vaginal tightening gel for women above 40.


Well, 40 can be an intriguingly challenging age for many a women, who desperately try to maintain the bygone glory. Sex plays an important role in any married relationship, if not a pivotal one.

CREDITS
Advertising Agency: TCC, India
Creative Director / Copywriter: Arvind Ramalingam
Art Director: Krishnamurthy Iyyappan
Account Management: Savvy Durham

Extremely-hot ads...Sexually

When they use AIDS to sell fashion

So, it is not so fashionable. This so called fashionable chic is announcing all the winnable models that “We’re all potential carriers.” Well, we don’t have a problem with Kenneth Cole, if they are uncovering the beauty of models bodily geographies. But, this seemingly different and harmless statement is in a way insulting to the AIDS patients and awareness campaigns. By saying such a statement, they are downplaying the gravity of the disease and the importance of the advertising efforts surrounding it.


Raped in fashion

This intentionally helpless chick is being overpowered by a gang of men in a fashionable way. This Dolce & Gabanna ad raised many eyebrows as it showed violence against woman.
The problem here is not nudity, but the glorification of violence and rape for the sake of commercial gain.

Another example

Another ‘rape-friendly’ example for disgusting advertising from Italy’s Relish brand for their S/S 09 ad campaign.


F….ingly headless

German awareness campaign against AIDS has this headless representation of wild sex. The copy reads- It’s easy to lose your head when you’re horny. So, next time when you become horny, it is better to have a pause, and think about this ad. What will you do? Bang! Nothing more.


This will happen, if condoms are flavored

Popout
Distastefully creative commercial for flavored condoms. Lips attract the truth…


Leading a dog’s lifestyle

I checked the news archives. I have not found anything related to PETA with this advertising effort for Deutsch Magazine. PETA should legally revenge the advertisers for forcing this young, brave dog to suffer something fishy.
The lifestyle magazine is claiming that it shows a new lifestyle.


When TV sponsors the childhood

Popout
This little girl in this commercial is dancing like a shameless, hot pole dancer for a few moments. The eyes, movements and body language reflect some kind of frighteningly odd sensuous invitation that is not expected from a little girl. This ad, as part of Don’t Let Your Child Be Educated by TV social campaign (Romania), tries to convey a good message. But, the ‘sexification’ of a child, for whatever means, is condemnable.


Peta insults angels

PETA and this Playboy cover girl have created a big controversy by their stupid pornographic bravado.
Look at this ad. Two innocent souls are staring at you. (well, if you have only noticed one, change your negative attitude). This is Joanna Krupa, the playboy beauty who has been eliminated from dancing with the stars.
PETA features her as an angel, with a digital halo wings and a rosary in her right hand. The problem is that we won’t want any topless angels to come during our prayers.


Mixing beer and bum means ban

Tackling a large-bottomed woman may require will power and persistence from the part of a man. But does it mean that you need Dutch courage to approach a woman? This ad for ‘Courage’ beer shows a nervous-looking man staring helplessly at a large-bottomed woman. TAKE COURAGE MY FRIEND- The ad urges the man with an insulting tone.
Anyway, the advertising standards authority banned the ad as it implied beer could give the man confidence either to make negative comments about the woman, or to take advantage of her.


Burger king’s symbolic blow job

We do not expect symbolic presentation of blow job from Burger King, which is supposedly a brand mainly associated with families. But, it often courts controversy and breaks the line. Look what they have done here. A mouthful of obscenity.


When stuffed animals become naughty

This poster for the movie ‘’Rules of Attraction’’ was banned in America. The poster features stuffed animals in…well, compromising positions.


Tanner Krolle bags a ban

This print advertisement for promoting designer handbags which was appeared in Vogue magazine was banned by ASA. The ad shows a couple doing some hanky-panky in a bathroom while another nearly-nude lady pictures this adventure in a camera.

Tropicana | Brighter mornings

Tropicana translated its 'brighter mornings' brand promise so literally with this campaign.

Juice brand Tropicana wanted to highlight the fact that it played an important role in the morning ritual of millions of Canadians, to coincide with the launch of its newest juice, Tropicana Essentials, with added calcium and vitamin D.

The brand wanted to elevate its role beyond simply being a brand of orange juice and increase loyalty amongst its consumers and become Canada's National Provider of Brighter Mornings.

In order to do this, Tropicana spent a month in Inuvik, one of the country's northernmost towns, during the coldest and darkest days of the winter. The 3,500 residents of the Arctic town in the Northwest Territories live without a sunrise for several weeks every winter. Tropicana literally brought a brighter morning to Inuvik with a giant artificial sun that emitted 100,000 lumens of light. A team of Canadian filmmakers captured the raising of the 'sun' in Inuvik for a series of documentary-style commercials.

The lights were affixed to a 36-foot wide helium balloon which then rose and illuminated the town. The Tropicana Brand's 'sunrise' coincided with Inuvik's annual Sunrise Festival, which celebrates the return of sunlight after weeks of relative darkness.

The brand also provided 1,200 free cartons of Tropicana Pure Premium Orange Juice - one for every household in the community.  The Tropicana team also worked with local leaders to identify community-based breakfast and nutrition programs in need of financial support. Contributions were then made to Sir Alexander Mackenzie School, Tot Spot Daycare and the Inuvik Food Bank.

In addition to TV advertising, the campaign features blogged commentary and behind-the-scenes imagery from Inuvik to provide a catalyst for conversation on a new Tropicana Brighter Mornings Facebook page.

BRAND:Tropicana

BRAND OWNER:PepsiCo

CATEGORY:Drinks (non-alcoholic)

REGION:Canada

DATE:2010 - ongoing

AGENCY:BBDO

MEDIA CHANNEL:Branded Content,Experiential,Digital,Events,PR,TV

Skittles | brand with no senses

ORIGINAL 

Brand: Playstation 2

UNORIGINAL

Brand :Drench

Agency:

LONDON’S CHI & PARTNERS

UNORIGINAL

Advertising Agency: Impact BBDO, Dubai
Executive Creative Director: Oliver Maisey
Creative Directors: Jennie Morris, Jeremy Southern
Art Director: Andrej Arsenijevic, Mark Held
Copywriter: Darren McCall, Grant McGrath
Illustrator: Kosta Zdravkovic @ Whitewater Studios
Retoucher: Byju Ravindran
Other Credits: Ben Dover, Mike Hunt

Dubai Lynx 2010|

   
A total of 1364 entries from 16 countries have been submitted to this year’s Dubai International Advertising Festival, which kicks-off on Sunday. Dubai Lynx is the largest awards show celebrating creative excellence in MENA’s advertising and communications industry and the Festival will be attended by over 1000 delegates this year.

Entries have been submitted in 10 categories: TV/Cinema (159 entries), Print (300), Outdoor (233), Direct & Sales Promotion (94), Media (230), Radio (50), Interactive (83), Integrated (39), and the new TV/Cinema Craft (35) and Print Craft (141) categories. The entries will be judged by top international industry experts who will convene in Dubai at the weekend.

The top country participating is the UAE with 847 entries, followed by Lebanon with 142, Egypt on 124 entries, Saudi Arabia with 66 and Kuwait with 57.

“Honouring the best work and providing inspiration and motivation is paramount to agencies and their clients, especially during such an economic downturn. Despite an inevitable drop in the overall number of entries, we are delighted to still see growth in the Media category, a good start to the new Craft categories as well as a record number of attendees at the Festival,” said Philip Thomas, CEO of Cannes Lions, organisers of the event. “Dubai Lynx continues to be the largest awards in the region, the most sought after trophy to win and the premier industry event to attend.”

The winners will be announced and honoured during the Dubai Lynx awards ceremony and dinner held during the evening of Wednesday 17 March at The Palladium in Dubai, attended by 1,300 industry peers.
Other awards to be revealed during the Awards Ceremony are: Agency of the Year, Media Agency of the Year and the new Network of the Year. Saudi Telecom Company will be honoured with the 2010 Advertiser of the Year and Ramzi Raad, Chairman & CEO of TBWA\RAAD Middle East, will be presented with the prestigious 2010 Dubai Lynx Advertising Person of the Year Award.

To attend the Dubai International Advertising Festival or the Dubai Lynx awards ceremony and dinner, please register online at www.dubailynx.com. 

Logorama

Oscars Best Animated Short Film -- a 16-minute film done almost entirely out of, literally, thousands of logos. Created by the French collective H5, and winner of the 2009 Academy Award for Best Animated Short Film, Logorama is not only a clever idea that brings to life some of the most ubiquitous marks of our time, but one that manages to exploit the meaning and conceptions we have of those marks and the brands behind them — 

Egypt... Where it all begins

 A new campaign for the Egyptian Tourist Authority developed by the Cairo office of JWT aims to establish Egypt as a place where there is more than really big tombs. And accompanying this campaign is a new logo.






The print and TV campaign perhaps does too good a job in touting other things to think about when we consider Egypt, and it starts to look more like a Caribbean island combined with a non-stop party place where you can golf and, by the way, you can catch some pyramids in between all of that. But maybe after all that, Egypt just starts to feel like a generic destination.