Heineken| Italy Activation .... impressive marketing

Heineken Italy Activation from Kreatif360 on Vimeo.


On the night of the October 21st the Real Madrid played Champions League match against AC Milan. Heineken convinced several university professors, girlfriends, and several bosses to convince their students, boyfriends and employees to go to a concert on that night. All of them couldn't say no and had to go to the classical concert.
Advertising Agency: JWT Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco ViganòCopywriter: Cristiano Tonnarelli
Duration : 21 October 2009