31.7.09

Absolut Vodka: No label

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“For the first time we dare to face the world completely naked. We launch a bottle with no label and no logo, to manifest the idea, that no matter what’s on the outside, it’s the inside that really matters. 
The bottle visually manifests our belief in diversity and our standpoint when it comes to sexual identities. Off course it is also a wonderful piece of delicate and minimalist design, a true collectors item” says Kristina Hagbard, Global PR Manager at The Absolut Company.
ABSOLUT was one of the first commercial brands to openly embrace the LGBT (Lesbian, Gay, Bisexual, Transgender) community and its ads have appeared in gay media since 1981. With this initiative, ABSOLUT is again showing its support for the LGBT community.
“There are too many clichés associated with the LGBT community. LGBT people are often referred to as one homogenous group but when you think about it: does a 60-year old lesbian woman from South Korea necessarily have that much in common with a 20-year old gay man from Berlin, or a Brazilian transgender person of indeterminable age?” Kristina Hagbard continues. “By challenging labels and prejudice we want to explore problems around this subject, and at the same time promote a more diverse, vibrant and respectful world.
The limited edition bottle will be launched globally in October 2009. It is the original ABSOLUT bottle, designed by Swedish designers Gunnar Broman and Hans Brindfors in 1979, but without the ABSOLUT logo and label. A discrete and easily removed sticker with the campaign manifesto encourages consumers to discard their labels and to visit absolut.com/nolabel – a blog discussing labels and prejudice associated with the LGBT community. ABSOLUT is also introducing a No Label fan page on Facebook, together with a Facebook app, which users can activate to show their support of a world without prejudice.”
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Advertising Agency: Family Business, Stockholm, Sweden
Creative Director: John Lagerqvist
Designers: Mangus Lundgren, John Lagerqvist
Art Directors: Miki Grujovic, Christian Styffe, Fredrik Lindquist
Copywriter: Tove Norström
Photographer: Christoffer Edling
Released: June 2009




Did Ogilvy and American Express get inspired by Grasshoppers inspirational video?

This weeks mysterious coincidence is brought to you by David Hauser of Grasshopper and his googleanalytics. Did Ogilvy and American express get inspired by “Entrepreneurs Can Change the World” (which would be kind of approriate since it's meant to be an inspiration video, funny)

Is this a case of overly inspired, demo-love, or are these footprints in the digital world there for a much simpler reason -such as; Ogilvy heard from other people that their ad was similar to grasshoppers and wanted to check it out for themselves? What do you think?

Between May 1 2009 and July 26th 2009:
o Ogilvy agencies visited our Grasshopper website over 15 times, spending nearly 3 hours or total viewing time.
o The same Ogilvy agency spent the vast majority of these hours on our “idea” page which contains ONLY our video
o The entirety of their traffic was either around May 4th (when our campaign first launched) or the 2nd week in July (right before their campaign launched).
o The same Ogilvy agency then researched the producer of our video (Sonja Jacob) and visited her site 10+ times, around the exact 2 time period listed above. All the pages they viewed were specific to Sonja’s Grasshopper work

Lets watch the American Express - Small Business Owners Anthem shall we? Pay extra attention to the music.

Now, this is the grasshopper video, a two minute long kinetic type animation set to an original score created by Carly Comando.


The people at grasshopper can't be sure that this is a case of demo-love, and they add it's not the similarities that bother them, it's the lack of creativity at a BDA (to borrow George Parker's phrase).

Now what bothered us here at Grasshopper is not how oddly similar the 2 ads are, but rather the use our message. Ogilvy’s use of this “borrowed” message was for direct commercial gain by AMEX to promote their OPEN Forum. We understand that here at Grasshopper we do ultimately sell a product; but the purpose of this video was to motivate entrepreneurs, or anyone for that matter, to go out and do something, make a difference. We can’t understand why a near billion dollar agency, with so many resources couldn’t be more creative? Either way, draw your own conclusions; I simply hope you will consider spreading the word about the video that inspired it all, “Entrepreneurs Can Change the World”, as well as the message that we really are capable of turning this country around.

Newspaper vs Mailbox

Australian research into the relevance and effectiveness of newspaper inserts when compared to mailbox drops.

Key findings:

  • Advertising inserts are the most likely media to influence a consumer’s buying decision
  • They are the most popular form of media that shoppers turn to when looking to help with their purchase decisions
  • Almost 10 million, or 56% of Australians, agree that they read the ads in newspapers
    and magazines.
  • The consumer relationship with newspaper inserts is more emotive:
    - An extension of my newspaper
    - Keeping me in touch with quality brands, not just bargains
    - More lifestyle oriented than ‘shopper’ oriented

Newspaper inserts versus Mailbox drops

Noodle House


noodlehouse riyadh, saudiThe noodle house is the flagship restaurant of Jumeirah Restaurants LLC. Launched in 2002, the brand has gone from strength to strength with 10 restaurants in the U.A.E., Oman and Qatar and expanding globally with agreements already signed with franchise partners across the Middle East, Europe, and Asia. As well as the noodle house, Jumeirah Restaurants LLC also owns a number of other restaurants, including Sana Bonta, Bytes, AllFreshCo, Rice & Spice, and The Flaming Revolution with the aim to sign a total of 150 restaurants by 2012.

With long lines, dark wood, natural finishes and clean contours, the look of the noodle house is 100% contemporary. The woods used are mahogany, birch, hiroko and teak. Cool cream leather adorns the comfortable banquettes. Crockery is plain white, refreshingly simple, generously sized. Each place is set with a large cotton napkin. Places are also set with a choice of eastern and western cutlery. But while textural, natural materials like wood and leather abound in the dining area, the kitchen – which is fully open to view – features nothing but brilliant stainless steel.

People are drawn to the vibrant atmosphere of the noodle house. It is a restaurant where chefs whip up aromatic dishes within minutes over an open flame, in full view of guests. Seated at long communal tables amidst the hustle and bustle, talking to complete strangers is not uncommon. The experience is a unique combination of wholesome food and an energetic ambience that very few restaurants have been able to perfect quite like we have.

The restaurant is located on the third floor of Centria center, on the corner of Olaya and Tahliya St.

DEVK: Set theory

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At first glance, our diagrams look quite straightforward. But when people look closer, these graphs tell funny and interesting real-life stories. Stories that show your target group why it’s always better to be insured by the DEVK.

Advertising Agency: Grabarz & Partner, Hamburg, Germany

Stolen tyres or stolen idea?

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THE ORIGINAL?
Dunlop Tyres –
1999
Source : Cannes Archive Online, VIA
Blog Anubis
Agency : FCB (South Africa)

LESS ORIGINAL :
Dunlop Tyres –
2009
Source :
Dubaï Lynx Shortlist
Agency : Impact BBDO Dubaï (UAE)

30.7.09

Why Generation X Has the Leaders We Need Now

William Strauss and Neil Howe, coauthors of Generations, posit that each generation makes a unique bequest to those that follow and generally seeks to correct the excesses of the previous generation. They argue that the Boomer excess is ideology and that the Generation X reaction to that excess involves an emphasis on pragmatism and effectiveness.

As many of you know, I've spent much of the last year talking with members of Generation X — those of you born roughly in the 1960s and '70s. The book I've written based on those conversations (What's Next, Gen X? Keeping Up, Moving Ahead, and Getting the Career You Want — safely in the hands of the publisher and due out in December) includes many of your voices — including quotes from your responses to posts on this site. Through this research, I developed a deep admiration for the generational traits evident among most X'ers, particularly in the context of our current challenges.

Future leaders in all spheres will have to contend with a world with finite limits, no easy answers, and the sobering realization that we are facing significant, seemingly intractable problems on multiple fronts. Perhaps the biggest change from the past: leaders will have to listen and respond to diverse points of view. There will be no dominant voice.

In this context, I'm convinced that Gen X'ers will be the leaders we need. The experiences that shaped those of you who were teens in the late '70s and '80s, as I've outlined in past posts, translate into valuable contemporary traits and perspectives.

  • Your accelerated contact with the real world, for many through a "latch-key" childhood, has made you resourceful and hardworking. You meet your commitments and take employability seriously.
  • Your distrust of institutions grew as you witnessed the lay-offs of the '80s and has prompted you to value self-reliance. You have developed strong survival skills and the ability to handle whatever comes your way with resilience. X'ers instinctively maintain a well-nurtured portfolio of options and networks.
  • A sense of alienation from your immediate surroundings as teens, coupled with rapidly expanding technology, has allowed you to look outward in ways no generation before could or did. You operate comfortably in a global and digital world. Many of you are avid adopters of the collaborative technology that promises to re-shape how we work and live.
  • Your awareness of global issues was shaped in your youth, and you are richly multicultural. You bring a more unconscious acceptance of diversity than any preceding generation. Your formative years followed the civil rights advances of the 1960s. High divorce rates during your youth meant you are the first generation to grow up with women in independent authority roles. You welcome the contributions of diverse individuals.
  • Your preference for "alternative" and early experience in making your own way left you inclined to innovate. You tend to look for a different way forward. Your strongest arena of financial success as a generation has been your entrepreneurial achievements.
  • Your skepticism and ability to isolate practical truths have resulted in rich humor and incisive perspective. You help us all redefine issues and question reality.
  • Your childhood made you fiercely dedicated to being good parents, prompting you to raise important questions about the way we all balance work with commitments beyond the corporation.
  • Your pragmatism has given you practical and value-oriented sensibilities that, I believe, will help you serve as effective stewards of both today's organizations and tomorrow's world.
The most difficult elements of your past may well be those that provide you with the strongest capabilities for today.

You have traded the idealism of my generation for realism, tempered by value-oriented sensibilities. At mid-life, you are well-prepared to serve as pragmatic managers, applying toughness and resolution to defend society while safeguarding the interests of the young. You will force nations to produce more than they consume and fix the infrastructure.

In today's challenging world, your humor may be your most-valued asset. Czech leader Václav Havel said, "There are no exact guidelines. There are probably no guidelines at all. The only thing I can recommend at this stage is a sense of humor, an ability to see things in their ridiculous and absurd dimensions, to laugh at others and at ourselves, a sense of irony regarding everything that calls out for parody in this world." You help us step back . . . and remind us to laugh.

You will have the opportunity to change the corporate template, and create organizations that are more conducive to your values. As leaders, you will be able to reshape the organizations you lead to make them better places for future generations and yourselves, make them more humane, and break the cultural norms of corporate life — long hours, a focus on full-time work, heterogeneous perspectives, and language of combat. You will bring your desire to create better alternatives, including how to balance work with commitments beyond the corporation and finding meaning in work. Most importantly, your preference for "alternative" and your inclination to innovate will allow you to look for a different way forward.

Alfa Insurance | Let’s Talk About Tomorrow

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Alfa Insurance - "Transformation" :60






Client:Alfa Insurance
Agency:Lewis Communications, Birmingham
Production Company: FORM
Director(s):KEVIN DONOVAN
Creatives: Final Cut, New York (Post production)
Music: Copilot Music, New York
Sound Mix: Brooks Audio, Birmingham
Country:United States of America

Baskin-Robbins | Ice Cream & Cake Dance Contest

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So you think you've got what it takes to win the Baskin-Robbins Ice Cream and Cake Dance Contest? Gather your friends and dance for your chance to win $10,000 and more!! Visit Baskinrobbins.com/videocontest for more details.

promotion site: http://www.brvideocontest.com/





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The campaign is been picked up by generation Z and spreading like fire








Advertising Agency: Cliff Freeman & Partners.
Song by: Buckwheat Boyz, Miami

Print: Denver Water: IQ “Grass Is Dumb”

Released: July 2009
Avertiser: Denver Water
Brand name: WATER SAVING MESSAGE
Agency: Sukle Advertising & Design
Country: USA

Credits:

Advertising Agency: Sukle Advertising & Design, USA
Print Producer: Gail Barker

Stupidgrass copy

Sukle Advertising + Design has a new conservation campaign for hometown client Denver Water that asks people to curtail their lawn watering by two minutes a day. You'll get away with this, the ads suggest, because "grass is dumb" and won't know the difference. The work includes quote bubbles stuck in the ground that reveal the depths of grass's stupidity, and a couple of TV commercials (the one below and this other one) in which a few personified blades fail to grasp even the basics of the reality that surrounds them. Sukle's "Use only what you need" campaign has been down this road before, of course, with the pretty great drunk-flowers spot.

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“Naked Girls Get Interrupted”

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“Naked Girls Get Interrupted”


7 Skills for a Post-Pandemic Marketer

The impact of Covid-19 has had a significant impact across the board with the marketing and advertising industry in 2020, but there is hope...