Print: Denver Water: IQ “Grass Is Dumb”

Released: July 2009 Avertiser: Denver Water Brand name: WATER SAVING MESSAGE Agency: Sukle Advertising & Design Country: USA Credits: Advertising Agency: Sukle Advertising & Design, USA Print Producer: Gail Barker Sukle Advertising + Design has a new conservation campaign for hometown client Denver Water that asks people to curtail their lawn watering by two minutes a day. You'll get away with this, the ads suggest, because "grass is dumb" and won't know the difference. The work includes quote bubbles stuck in the ground that reveal the depths of grass's stupidity, and a couple of TV commercials (the one below and this other one) in which a few personified blades fail to grasp even the basics of the reality that surrounds them. Sukle's "Use only what you need" campaign has been down this road before, of course, with the pretty great drunk-flowers spot.