Absolut Flavor of the Tropics

Designed by Williams Murray Hamm | Country: United Kingdom

“Williams Murray Hamm has designed the bottle graphics for Absolut Flavor Of The Tropics, a new limited edition that will be launched exclusively in Duty Free/Travel Retail globally for a 6 month period. The product offers the travellers a new exotic vodka flavour that is not available in stores back home. Williams Murray Hamm, a leading packaging design agency in the UK, was tasked with putting an ‘Absolut twist’ on tropical fruit.
From Florida and the Caribbean to Hawaii and the Seychelles, exotic fruits thrive in the humid weather of the sun-drenched tropics. Williams Murray Hamm’s design expresses the fruit through strikingly bright thermal images of the world map. It offers a brand new look for Absolut that captures this new exotic flavour and offers consumer the perfect souvenir from their intrepid journey.

“Absolut Tropics represents the first time we have been able to launch a brand new, innovative flavour exclusively to travelling consumers, people who are always on the lookout for something new and thrilling. For a leading edge, creative brand such as ABSOLUT, it’s crucial that we work with creative partners that can think laterally when answering a brief. The solution from Williams Murray Hamm lived up to our expectations and delivers something fresh and unexpected”

Absolut Rock Edition | In An ABSOLUT World You're With The Band

The newest special edition release from Absolut: "IN AN ABSOLUT WORLD, you're with the band. To pay tribute to rock-and-roll — ABSOLUT is launching a limited edition bottle wrapped in a leather- and studs gift pack." Absolut collaborated with designer Natalia Brilli to create the leather and studded design.

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IN AN ABSOLUT WORLD, YOUʼRE WITH THE BAND.

ABSOLUT VODKA presents a creative collaboration featuring visionary photographer Danny Clinch and Wolfmother to commemorate the launch of the limited edition ABSOLUT Vodka Rock Edition Bottle. Danny followed Wolfmother for several days in Los Angeles, shooting more than 4000 photos of the band and directing this documentary of the project. See more at http://www.absolut.com/rockedition.

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Check out the hour long movie: http://www.absolut.com/rockedition
Documentary shot with rock photographer Danny Clinch in LA. To capture the viewer's attention with a fully immersive experience of hanging out with the band, Great Works has visually tagged all the footage with specific keywords that are searchable for an even more in depth interaction.
Advertising Agency: Great Works, USA
Creative Director: Ted Persson
Account Director: Stefan Persson
Project Manager: Linn Tornérhielm
Production Manager: Marco Guzman
Creative: Jacob Åström, Fredrik Karlsson, Tor Rauden Källstigen & Jens Eriksson
Design: Fredrik Karlsson & Martin Löfqvist
Flash development: Fredrik Karlsson

Coca Cola:::“Tribute to Fashion”

  

"Italian fashion designers have teamed with Coca Cola for fund raising campaign in support of the victims of the earthquake in Abruzzo, Italy.

These famous fashion designers have dressed with fantasy and colors Coca-Cola light’s bottle and have sold them at auction during the “Tribute to Fashion” show in Milan. Eight fashion designers, only women, have done a great work with Coca Cola bottle, because every packaging has a strong personality and represent very well brand values as happiness or joy of life, of course always in a chic and exclusive way."

Coke Light has always lived in the shadow of its more glamorous sibling, so the Coca Cola company thought it was about time to let its Coke Light bottles have their time in the spotlight. Coke Light’s ‘Tribute to Fashion’ saw the bottles given a celebrity makeover in an event that also raised money for the victims of last year’s earthquake in Abruzzo, Italy.

Over 250 people died in the 2008 Abruzzo earthquake and many more were injured. Tribute to Fashion is not the first time Coke has raised money for charitable causes. Its philanthropic arm – the Coca Cola Foundation – donated over $82 million to various causes around the world including environmental, community based and educational projects.

For the Coke Light fashion show, a range of internationally recognised Italian fashion designers such as Moschino, Marni, Fendi and Versace were enlisted. Each created a life-size Coke Light bottle outfit for display on the catwalk in Milan, with their designs also being used as labels on actual Coke Light bottles.

BRAND: Coca Cola Light

BRAND OWNER: Coca Cola

CATEGORY: Drinks (non-alcoholic)

REGION: Italy

DATE: Sep 2009

MEDIA AGENCY: Starcom

MEDIA CHANNEL

   

The bottles went on sale in Milan on the 25^thSeptember, with all profits from the sale of the limited edition bottles going towards funding scholarships for young women affected by the earthquake.

Mineral water’s logo(s)...mountains all the way

Johnnie Walker | Walk Away (Monsters)

Cruzan Rum: Legendary Rum of St. Croix,

I don’t usually post print ads, but the one I am sharing today are true evidence of a complete creative process. It is obvious that account planning team did their homework well by researching brand, target consumer and market context.

The creative picked a good brief and the brand heritage inspired the art direction to distill relevant, impactful original peace of artworks.

They went so deep to bring up what truly differentiate a liquor brand to create a mystique around Cruzan Rum by romanticizing the islanders’ long history of making rum, drinking rum and embracing the true rum lifestyle.

In a world full of liquor brands without a history, the Legendary Rum of St. Croix campaign uses 240 years of island legends, heritage and imagery to remind consumers that Cruzan is an authentic, premium rum.

Personally, I give this 10 over 10 for copy, visual, and thinking...

Hemingway"How many rums can say they're still served in bars where Hemingway drank?"

Tide"The islanders claim there are only three perfect times to enjoy rum: high tide, low tide, and in-between tide."
Flight"The islanders have a saying: the more terrifying the flight, the better the rum tastes when you land."
Sunset"There's an old expression on St.Croix watch the sunset with many, watch the sunrise with few."
Judge"The locals on St.Croix have a saying: Never judge a bar by its cover."
Invaded"St.Croix was invaded seven times, but we suspect at least three of those were for the rum."

Advertising Agency: Fallon Minneapolis, USA
Creative Directors: Dave Damman
Copywriter: Dean Buckhorn
Manager of Art Buying: Dave Lewis
Art Buyers: Kerri Jamison, Jennifer David
Production Company: Mason Vickers
Photographer: Nadav Kander
Representation: Stockland Martel
Producer: Tom Mason
Retoucher: Kander Studios
Published: July 2009

901 Silver Tequila:::Executive Vice President of Big Ideas

01 Silver Tequila announced its first-ever contest on 9/01 at 9:01pm on www.901.com via a video call-to-action engaging consumers to come up with The Big Idea... Is it a major ad campaign? The next breakthrough promotion? A viral video? To kick off the 901at901on901 promotion and to celebrate the day and time of the brand's namesake, 901 CEO and founder, Justin Timberlake, and President, Kevin Ruder, toasted the crowd at LAVO at the Palazzo Las Vegas at 1:09am Pacific time this morning.

To apply for the job as the Executive Vice President of Big Ideas for 901 Silver Tequila, applicants are asked to submit their big idea for 901 Silver and a photo or video to support their concept via www.901.com. The applicant selected as Executive Vice President of Big Ideas will receive a VIP trip to Las Vegas, including roundtrip airfare for two, hotel stay, two tickets to the Justin and friends concert, and VIP access to any and every party, an annual salary of $0 with a one time bonus of $25,000, the opportunity to get coffee for the other 901 employees and of course, bragging rights about being the Executive Vice President of Big Ideas for 901 Silver Tequila. "We like to incorporate consumer feedback as part of our normal business practice at 901 Silver.

We've turned that premise into a contest," said Kevin Ruder, President of 901 Silver. Official rules of the 901at901on901 Contest are available at www.901.com. No purchase is necessary to participate and the contest is void where prohibited. Participants must be 21 years of age and legal residents of the United States or the District of Columbia. From September 1, 2009 through November 30, 2009, all entries submitted during the 90.1 day promotion will be reviewed by a panel of experts, who will choose the winner on December 4, 2009. For more information about the 901at901on901 Contest, visit www.901.com.

About 901 Tequila

It's Always.....made from 100% Blue Weber Agave

It's Always.....triple distilled

It's Always.....hand crafted

It's Always.....ultra smooth

It's Always Being Responsible

Molson Dry beer: Social reality gaming

Association of party pros (APP)

The challenge Molson Dry wanted to position itself as the ultimate party beer. We had to connect drinkers with the brand as well as with one another. We developed a unique concept: A social reality game.

The solution We created a new sport related to a social activity: the party. Players are members of the Association of Party Pros (APP), which is supported by a distinct advertising campaign and a Web platform. The game is played in all the natural habitats of “party animals:” bars, parties, concerts, Facebook, nightlife webzines and at www.produparty.com . The players who accumulate the most points through their performances during parties are crowned with the title Party Legend. They are featured on the APP website and Facebook, get exclusive party gear at the Molson boutique, APP privileges, and ultimately represent Quebec at the Tenerife Carnival, in the Canary Islands.

The results The campaign, launched in 200_, became more than contagious, it went viral: thousands of players, no less than 25 parties, each bringing together over 3,000 party pros, almost 10,000 fans on Facebook, closely followed by 6 nightlife webzines and 20 winners. Uniqueness The relationship between the field and the social networks in the APP campaign clearly demonstrates that the Web can work effectively with other marketing platforms to create a global experience in multiple locations, with many players. Molson Dry became a hub for social interaction between party pros all over Quebec.

Credits:

Advertising Agency: Le Monde de Cossette, Montréal, Quebec, Canada

Creative Director: Jonathan Rouxel

Art Director: Kevin Lo

Copywriter: Marilou Aubin

Illustrator: David Arcouette

Other additional credits:

Production : Sandie Rotge

Released: May 2009

Guinness:::Cue

"Brands are forever striving to go one-bigger or one-better than their competitors in an effort to get attention but the subtle sophistication of this campaign from old-timer Guinness is what makes it noteworthy."

Pints can pop up in the funniest of places, usually your hand on a Friday night, more often than not with a pool cue resting in the other. But with its latest piece of ambient advertising Guinness had cut out the middle man – that is, you – and put the pint onto the pool cue.

Guinness has built a deserved reputation over the past decade or so for creating big-budget memorable ads, but with this latest stunt it has taken its advertising in the opposite direction. This campaign is more in-keeping with the Guinness hats seen out on the streets on St. Patrick’s day, albeit a more subtle, sophisticated vision.

Designed by Chicago-based communications agency, Tank, the Guinness pool cue has the tip of a traditional cue replaced with a miniature version of the iconic black and white pint: the black becoming part of the neck, the white, the hair tip. The stylish photography of a low-key pool game, reinforces Guinness’ core brand identity and targets its predominantly male demographic.

The campaign, only just launched, is already gaining significant exposure online.

BRAND:Guinness

BRAND OWNER:Diageo

CATEGORY:Drinks (alcoholic)

REGION:USA

DATE:Sep 2009

AGENCY:Tank

MEDIA CHANNEL

Pepsi Joy It Forward

Pepsi’s digital strategy in Canada is centered on www.joyitforward.ca, a web site that encourages people to participate and spread the positive culture and energy of the brand online.

On the site, visitors can explore “Joy Meters” which aggregate content to measure what people are doing online to spread the feeling of joy. Joy Meters include Mentions of Joy on Twitter, Results for Joy on Google, Joyous Word of the Day, and Bundles of Joy Born today.

Joygles, Joy-filled games, include Bubble Blaster, Make an Old Man Smile, Staring Contest, Dance Party Dino, and the most recently added game 3 Card Pepsi.

The Pepsi Facebook Fan Page, with over 91,000 fans in the first three weeks, provides a discussion forum on all things Pepsi and another place to play the Joygles. Pepsi Canada’s Twitter feed (@PepsiCanada) provides a steady stream of conversation around the feeling of joy.

Equally impressive, is that in the usually quiet world of corporate fan page Walls, Pepsi fans have been tremendously engaged with the brand with over 9000 interactions to date on the Facebook fan page.

Credits

The Joy It Forward campaign was developed at BBDO and Proximity Canada by creative director John Gagne, associate creative director Dave Stevenson, copywriter Jeff Middleton, art director Theo Gibson, project manager Karan Deepak, Flash developer Jeff Vermeersch, technical developers Addictive Mobility, account managers Tim Welsh, Stephanie Wall and Paul Lin, engagement planner Dino Demopoulos.

Red Bull Cola | MI6 viral

Heineken | Gigolo

Heineken Gigolo by McCann Dublin

Absolut Kindness

ABSOLUT World Replaces Currency with Kindness...

Imagine buying movie tickets with kisses instead of cash, or repaying your local streetside violinist with embraces and not cold change.

ABSOLUT Vodka builds upon its "In an ABSOLUT World" campaign with "Kindness as Currency," a soul-warmy snapshot of a parallel universe where human contact is the end, not merely the means.

The charming piece is a jarring departure from past "ABSOLUT World" efforts .And, impressively, ABSOLUT's taking this particular worldview to real people.

Agency:http://wearesocial.net/

Tweeter:@AbsolutKindness

Flickr:http://www.flickr.com/photos/kaioshin/sets/72157616965782125

Microsite:http://www.absolutkindness.co.uk/

TVC Spot

Where’s Tropic-Ana? Bring Her Back

We grew up and were always pals with Tropic-Ana. She not only graced the packages of Tropicana, but she was on the outside of the bright orange CSX freight trains that ran from Palmetto/Bradenton Florida to packaging plants up north.

Yes, she was topless, but somehow it was covered over by a nice sort of necklace that always stayed positioned PERFECTLY.

She was gradually phased out, somewhere in the 1990s

Foster's speaks Australian again in new ads

Foster's isreturning to its classic "How to speak Australian" ad campaign for the U.S. market.

Adweek says the campaign, by Digitas in Chicago, "targets 25-34-year-old males ... but should also appeal to older consumers who remember the brand from the 1980s and '90s."

Created by Digitas in Chicago, the new 15-second commercials, like the original well-remembered ads, present humorously Australian definitions of various words. Each spot opens with a neon sign shaped like the continent and ends with the music of a didgeridoo and the "Australian for beer" tag over a visual of a hand slamming down the brand's frosted oversized can.

In one spot, a man in the outback gives incomprehensible driving directions as a voiceover explains the concept of GPS. In another ad defining the country's take on "Bailout," a man orders a beer at a bar without the money to pay for it, but the bartender gives it to him on the house.

"We're returning to TV largely because we want to reconnect with our target consumer and motivate the trade to activate the brand," said Doug Kooyman, Foster's brand director at MillerCoors in Milwaukee. "We've tried other tactics in the past, primarily point of sale and some online activity, but we have found that this vehicle, these 15-second spots, resonate with our consumers."

The campaign targets 25-34-year-old males, said Kooyman, but should also appeal to older consumers who remember the brand from the 1980s and '90s.

Foster's introduced "How to speak Australian" in a 1994 campaign from Agnotti, Thomas, Hedge, and continued running advertising with variations on that theme for more than a decade. In 2006, Foster's shifted to a Web-only strategy with a campaign from Ogilvy & Mather that invited consumers to "Crack open a friendly." Most recently, the brand had been advertised with an online and print campaign from StrawberryFrog tagged, "Be enormous."

However, despite the brand's attempts to offer consumers a different perspective on the Australian beer, people still associate it with the "How to speak Australian" slogan, said Kooyman. A new Web site carrying the revived theme will debut in a few weeks, he added.

The first thing we're trying to accomplish is to update and reinvigorate an iconic TV campaign. 'How to speak Australian' owns a place in the cultural vernacular and we want to reclaim that," said David Mitchell, svp, executive creative director at Digitas, Chicago. The shop late last year added Icehouse, Mickey's and Foster's to its existing MillerCoors business, which also includes serving as lead digital shop on Miller Lite and Miller Genuine Draft.

"We've been off the air for five years," Mitchell added. "This campaign was so simple and forceful in establishing the brand. It's a way to really quickly establish that the brand is here and in the game."

The campaign is the Chicago agency's first foray beyond DRTV production. Digitas produced 13 Foster's commercials directed by Clay Weiner of Biscuit Filmworks. Foster's said it plans to air some this year and some next.

Foster's spent $2.4 million in measured media in 2008 and $300,000 through June 2009, per Nielsen.

The campaign, which is scheduled to run nationally through October, will be supported with increased ad spending, said Kooyman. Spots will run on Web venues such as Hulu and ABC's site for Lost.

MC Media in Chicago handles planning and buying.

Coca-Cola:::creating shorter links

Check out Coca-Cola's URL shortening service: http://cokeurl.com/

Crowdsourcing Instant Noodle & Beverage Flavors in Japan

Cscout Japan points us to a great use of crowdsourcing to come up with new flavors for ramen noodles and fruit drinks in Japan. Recognizing the large community of ramen eaters online, the instant noodle company Acebook, has been collaborating with Japan’s largest social networking site Mixi to crowdsource new flavors and marketing slogans to go along with them. Over 4000 users voted for the following winning flavors that will be debuted in December: Collagen noodles, Milk Tantanmen, Bacon, egg, and vegetables and Ginseng Chicken.

In the beverage world, Calpis has adopted a similar strategy, crowdsourcing flavor combinations from Mixi users for their fruit Caplis series. The collaboration included not only the flavor combinations, but also the packaging design and advertising copy. The winning entry for mixed fruit was a blend of apple, pear, mandarin orange, and banana.

Both crowdsourcing activities represent great examples of how brands can find inspiration for new products, as well as make a long-lasting personal connection to consumers by engaging them in the decision-making process