Pints can pop up in the funniest of places, usually your hand on a Friday night, more often than not with a pool cue resting in the other. But with its latest piece of ambient advertising Guinness had cut out the middle man – that is, you – and put the pint onto the pool cue.
Guinness has built a deserved reputation over the past decade or so for creating big-budget memorable ads, but with this latest stunt it has taken its advertising in the opposite direction. This campaign is more in-keeping with the Guinness hats seen out on the streets on St. Patrick’s day, albeit a more subtle, sophisticated vision.
Designed by Chicago-based communications agency, Tank, the Guinness pool cue has the tip of a traditional cue replaced with a miniature version of the iconic black and white pint: the black becoming part of the neck, the white, the hair tip. The stylish photography of a low-key pool game, reinforces Guinness’ core brand identity and targets its predominantly male demographic.
The campaign, only just launched, is already gaining significant exposure online.
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