ABSOLUT World Replaces Currency with Kindness...
Imagine buying movie tickets with kisses instead of cash, or repaying your local streetside violinist with embraces and not cold change.
ABSOLUT Vodka builds upon its "In an ABSOLUT World" campaign with "Kindness as Currency," a soul-warmy snapshot of a parallel universe where human contact is the end, not merely the means.
ABSOLUT Vodka builds upon its "In an ABSOLUT World" campaign with "Kindness as Currency," a soul-warmy snapshot of a parallel universe where human contact is the end, not merely the means.
The charming piece is a jarring departure from past "ABSOLUT World" efforts .And, impressively, ABSOLUT's taking this particular worldview to real people.
Agency:http://wearesocial.net/
Tweeter:@AbsolutKindness
Microsite:http://www.absolutkindness.co.uk/
TVC Spot
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