Cannes|Media Grand Prix Winner 2010|Canon Australia

Leo Burnett in Sydney took home the Media Grand Prix at Cannes for its "EOS Photochains" work for Canon Australia. The jury praised the campaign for its savvy use of paid media to lead people to an engaging online experience that tapped into the power of social media.

Cannes: Special Group, Orcon Win Direct Grand Prix

A campaign for broadband provider Orcon featuring Iggy Pop rocked the Direct Lions here in Cannes tonight, winning the Grand Prix for agency Special Group in Auckland, New Zealand. The 30 member Direct jury, the largest in Cannes history, also awarded 19 gold Lions, 23 silvers and 30 bronzes out of a field of almost 1,500 submissions.
  Orcon ran away with it, according to jury head Pablo Alzugaray, CEO of Spanish agency Shackleton. Orcon created a contest in which the winners helped the godfather of Punk rerecord his hit song "The Passenger" via webcam, and appeared alongside him while making the video. The results played out in real time, but at every stage of the contest, few could resist getting jiggy with Iggy. See a video of the campaign, and more Direct Lions results, after the jump.

 The category proved hospitable for the whole region Down Under: Six of the golds went to Australian agencies, including "Nothing Soft Gets In" for Toyota from Saatchi & Saatchi in Sydney and "Support Scent" on behalf of Guide Dogs Australia from Clemenger BBDO in Melbourne. Other gold winners included "World's Biggest Sign Post" for Nokia from Farfar in Sweden and "Eternal Moonwalk" for Studio Brussels from MortierBrigade in Brussels, Belgium.

  "Auditorium" for Heineken from JWT Milan, which has been widely awarded this season, won a silver. "Choose a Different Ending," an anti-knife campaign for The Metropolitan Police from Abbott Mead Vickers BBDO in London won a bronze.
"Hardchorus" for Puma from Droga5 in New York also got a bronze, the single award for a U.S. agency.

Cannes: TBWA\C\D Tops Promo, PR

Gatorade "Replay," the campaign from TBWA\Chiat\Day, Los Angeles, that restaged an old high school football rivalry years later, won two Grand Prix Lions at the first awards show gala event here in Cannes tonight. The campaign won top honors in both the Promo & Activation Lions and in the PR Lions.

Promo jury president Tina Manikas, global retail promotions officer at Draftfcb, said the jury was looking for ideas that "push the boundaries" and "evoke participation and engagement for a specific period of time."

The Gatorade campaign was unanimously chosen for the top prize in the Promo competition, which received 1,595 entries this year. "It was a really terrific idea," said Manikas. The effort brought high-school rivals from 1993 back together to replay a championship game and has since grown to include other sports and inspired a TV show. "It created an event that spread and the idea kept evolving," said Manikas.

The Promo jury awarded eight gold, 19 silver and 26 bronze Lions. JWT Italia won two golds for Heineken "Auditorium," an event that had soccer fans pleasantly surprised when they found the concert they had been dragged to by wives and girlfriends on the night of a critical Champions League match was actually a Heineken-sponsored stunt that screened the game.

BBDO New York won one gold and one silver for its HBO "Imagine" campaign, as well as two silvers for the "Cube Film Installation" portion of the effort, which projected different angles of the same story on an outdoor installation. "To show a story from different angles is a great insight and a great basic idea," said Promo juror Alexander Schill, chief creative officer and partner of Serviceplan Group in Hamburg, Germany. The campaign used various media to tell the HBO story, especially the Internet, but "it didn't end in one channel," Schill said. "They took it outside and made it visible for people walking through the city."

Other U.S. wins in Promo included a silver for Grey in New York for Canon's "Behind the Still" and a bronze for Crispin Porter + Bogusky in Boulder, Colo., for Burger King's "Augmented Reality Banners."

The PR jury was also enamored of Gatorade's "Replay." "The execution was multi-platform and was PR centric," said Paul Taafe, jury president and global CEO of Hill and Knowlton.

"Replay" is just the second Grand Prix in PR Lions, as this is only the second year the festival has given awards in the category. In all, entries were up 32 percent this year, thanks mainly to ad agencies. The jury awarded 11 gold and 31 silver Lions. No bronzes were awarded in the relatively small category, which drew 575 entries.

"Replay" earned kudos from the PR jury for its ability to earn media for Gatorade at a time when it was shifting the brand to appeal to everyday athletes, Taafe said. "It represented the ability to create an authentic conversation that appealed to people."

The One Show Awards 2010

The results are out for the One Show Pencil Winners of 2010, announced on Thursday at The New Alice Tully Hall in New York City. Setting the industry standard for creative excellence, the One Show features and celebrates the year’s best work in print, television, radio, outdoor, innovative media and marketing, and integrated branding.

Newspaper: Full Page or Spread – Single

SILVER Land Rover “Everywhere URL”, Y&R, South Africa
BRONZE Harvey Nichols “Fire Extinguishers”, Y&R, Dubai

Newspaper: Full Page or Spread – Campaign

SILVER Fiat “Crash Tests”, Marcel, Paris
BRONZE Johnson & Johnson “Numbers”, JWT, Sao Paulo

Magazine: Full Page or Spread – Single

SILVER Kimberly Clark “Skin/Fish”, JWT, Mexico City

Magazine: Full Page or Spread – Campaign

GOLD Harvey Nichols “Cause & Effect”, Y&R, Dubai
SILVER Canele Patisserie Chocolaterie, “Equally Sweet. Equally Dark.”, JWT, Singapore
BRONZE Bayer “Aspirin and Cafiaspirin.”, Almap BBDO, Sao Paulo

Small Space Print – Campaign

SILVER Mercedes-Benz, “Brake Assist Plus”, BBDO Proximity, Singapore

Outdoor – Single

GOLD MINI “Christmas Box”, UbachsWisbrun/JWT, Amsterdam
SILVER HBO “Cube”, BBDO, New York
BRONZE McDonald’s “Piccadilly Sign”, Leo Burnett, London

Outdoor – Campaign

GOLD Diesel “Be Stupid”, Anomaly, New York
GOLD The Zimbabwean “Trillion Dollar Poster”, TBWA\Hunt\Lascaris, Johannesburg
SILVER Ben & Jerrys “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore
BRONZE Hewlett-Packard “Posters”, CLM BBDO, Paris

Trade – Campaign

SILVER Western Union “Faces”, Zapping/M&C Saatchi, Madrid
BRONZE Strepsils “Screams”, EURO RSCG, Madrid

Collateral: Posters, P.O.P. and In-Store – Single

GOLD Diesel “Be Stupid Manifesto”, Anomaly, New York
SILVER SeventyMM “Harry Potter”, Rediffusion Y&R, Mumbai
SILVER SeventyMM “Avatar”, Rediffusion Y&R, Mumbai
BRONZE Unilever “Hugs”, Ogilvy & Mather, Singapore
BRONZE Unilever “Freaky Recipes”, Ogilvy & Mather, Singapore

Collateral: Posters, P.O.P. and In-Store – Campaign

GOLD Unilever “Hugs, Whale Cow, Purple, Caterpillar”, Ogilvy & Mather, Singapore,
SILVER Harvey Nichols “Cause & Effect”, Y&R, Dubai
BRONZE LEGO “Making History”, Jung von Matt, Hamburg

Collateral: Promotion

GOLD EIZO “Pin-Up Calendar 2010, Butter, Duesseldorf
SILVER 12 Parts “IWC Shaffhausen”, Jung von Matt, Hamburg
BRONZE Burger King “Soccer King”, Crispin Porter + Bogusky, Boulder

Self-Promotion

SILVER Alec Brownstein “The Google Job Experiment”, Alec Brownstein, New York

Public Service: Newspaper or Magazine – Campaign

GOLD WWF “Noughts and Crosses”, JWT, Singapore
SILVER Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg
BRONZE Pedestrian Council of Australia, “The Ross Family, etc.”, Saatchi & Saatchi, Sydney

Public Service: Outdoor – Single

SILVER Endangered Wildlife Trust “Bottle Top”, TBWA\Hunt\Lascaris, Johannesburg

Public Service: Outdoor – Campaign

GOLD ANAD “The Contemporary Beauty Ideal”, Ogilvy, Frankfurt
SILVER WWF “Noughts and Crosses”, JWT, Singapore
BRONZE Endangered Wildlife Trust “Trash Seabirds”, TBWA\Hunt\Lascaris, Johannesburg

Public Service: Collateral – Single

GOLD Friends of Cancer Patients “Stressball”, JWT, Dubai
SILVER UNICEF “Toy Soldiers”, Y&R, South Africa

Public Service: Radio – Single

BRONZE SOS Atlantic Forest Foundation, “Chainsaw”, F/Nazca Saatchi & Saatchi, Sao Paulo

Public Service: Television – Single

BRONZE BC Cancer Agency “The Eye of the Cervix”, Cossette West, Vancouver

Public Service: Television – Campaign

SILVER American Legacy Foundation, “Big Business/PR/Problem Solving”, Arnold Worlwide, Boston

Radio – Single

GOLD Heineken/Dos Equis “Standard #2″, Euro RSCG, New York
SILVER Heineken/Dos Equis “Cinco”, Euro RSCG, New York
BRONZE Volkswagen “Gregorian Chant”, AlmapBBDO, Sao Paulo
BRONZE National Thoroughbred Racing, “Puppies”, DeVito/Verdi, New York

Radio – Campaign

SILVER National Thoroughbred Racing, “Puppies, Dance Club, Oktoberfest”, DeVito/Verdi, New York
SILVER Virgin Atlantic Airlines “Worth It”, Net#work BBDO, Hyde Park

Television: Over :30 – Single

GOLD Canal+ “Closet”, BETC Euro RSCF/Paris
SILVER Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
BRONZE Chicken Licken “Singing Burger”, Net#work BBDO, Hyde Park

Television: Over :30 – Campaign

SILVER MTV “Model, Gym, Bird”, la comunidad, Miami
BRONZE ESPN “Monday Night Football”, Wieden+Kennedy, New York

Television: :30 – Single

GOLD Old Spice “The Man Your Man Could Smell Like”, Wieden+Kennedy, Portland
SILVER Old Spice “Different Scents for Different Gents”, Wieden+Kennedy, Portland
BRONZE Boston Bruins “Date”, Mullen, Wenham
BRONZE Panasonic “Cliff”, The Campaign Palace, Sydney

Television: :20 and Under – Single

GOLD Pfizer Canada “Antiquing”, Taxi Canada, Toronto
SILVER Old Spice “Did You Know?”, Wieden+Kennedy, Portland

Television: :20 and Under – Campaign

GOLD Pfizer Canada “Viagra Confessions”, Taxi Canada, Toronto

Commercials of Varying Length – Campaign

GOLD Lion Nathan “Pure Waters”, Publicis Mojo, Millers Point
SILVER LG Mobile “Give It a Ponder”, Y&R, New York

Television: Under $80K Budget – Single

SILVER Boston Bruins “Date”, Mullen, Wenham

Dubai Lynx winners 2010

INTEGRATED
Grand Prix:

• Elephant, Cairo "89 fans from 89" for Coca-Cola

Gold:

• Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti

Bronze:

• Leo Burnett Dubai "Be heard campaign" for Du
• Leo Burnett Dubai "Meet Dubai" for Emirates Airline
• Leo Burnett Dubai "Hiroshi & Osamu" for Chevrolet
• JWT Beirut "Save Christmas" for Acres Holding shopping mall

INTERACTIVE
Grand Prix:

• Memac Ogilvy Label, Tunis "Boga Cidre" for SFBT's Boga Cidre

Gold:

• Memac Ogilvy Dubai "Taste the Southwest" for Chili's
• Memac Ogilvy Dubai "Sweet Tweets by U" for Toblerone
• ZED Communications Dubai "Spread the word" for Abu Dhabi Awards
• Memac Ogilvy Label, Tunis "Boga Cidre" for SFBT's Boga Cidre
• Abu Dhabi Media Company "The magical race of Miroo" for Majid Magazine
• Wunderman Dubai "Ahlan MSN!" for Microsoft

Silver:

• Wezign, Tunis "Randa fi darna" for Randa
• Memac Ogilvy Dubai "Rubik's Cube" for Berlitz
• TBWA\RAAD Dubai campaign for Domino's

Bronze:

• Impact Proximity Dubai "Sexy meets smart" for Mexx fragrances
• JWT Beirut/2PURE "Save Christmas" for Acres Holding shopping mall
• JWT Beirut "Recruitment website" for JWT MENA
• Memac Ogilvy Dubai "Grab your own!" for Exoto Tifosi
• TBWA\RAAD Dubai "Sport conquers life campaign" for Eurosport Arabia
• Memac Ogilvy Label, Tunis "Khobzwjben" for Milkana cheese
• Y&R Dubai "Live borderless" for LG's Borderless TV

MEDIA
Grand Prix:

• Starcom Mediavest Group, Dubai "Confessions of corporate spies" for Chevrolet

Gold:

• Starcom Mediavest Egypt "Be a man" for Ahram Beverages' Birell
• Impact BBDO Beirut "Audi Q7" for ETS. Kettaneh
• Memac Ogilvy Dubai "Ticket stamp promotion" for Berlitz
• JWT Beirut "Key in the ignition" for Mercedes C-Class
• Wunderman Dubai "The valuable dumpster" for Take My Junk
• Leo Burnett Beirut "Ehkineh, please call me back" for Alfa Telecom (two Gold awards)
• Starcom Mediavest Group, Dubai "Car Wars: Double Agents" for Chevrolet
• Starcom Mediavest Group, Dubai "Confessions of corporate spies" for Chevrolet
• Memac Ogilvy Dubai "Ramadan stickers" for Al Safadi Restaurant

Silver:

• Mediainsight, Dubai "KitKat Chunky" for KitKat
• Starcom Mediavest Group, Dubai "Meet Dubai" for Emirates Airline
• Starcom Mediavest Group, Dubai "Rev it out loud" for Chevrolet Camaro
• OMD Dubai "Launch of Touchsmart" for HP
• Full Stop Advertising, Jeddah "NCB online campaign" for NCB bank
• Wunderman Dubai "Sticky Posters" for Emirates Environmental Group
• Starcom Mediavest Group, Dubai "Shut down the recession" for GM Autofest
• PHD Dubai "Great stories behind great pictures" for Canon
• JWT Beirut "Save Christmas" for Acres Holding shopping mall
• OMD Dubai "Guess the mystery flavour" for Doritos
• Leo Burnett Dubai "Be heard campaign" for Du
• Mediaedge:cia Dubai "Information at your fingertips" for Sony Ericsson's Xperia phone
• Starcom Mediavest Egypt "Dressing the need in Eid" for Tide
• Mediaedge:cia Dubai "Movies in motion" for Sony Ericsson's C905 phone
• Leo Burnett Beirut "Make a move" for Exotica

Bronze:

• OMD Dubai "Black abaya" for Persil Black
• OMD Dubai "Show of white" for Persil White
• JWT Beirut "3D experience" for A&H Property
• Memac Ogilvy Dubai "Safe & style live" for Volvo/Massimo Dutti
• Memac Ogilvy Label, Tunis "Boga Cidre viral" for SFBT's Boga Cidre
• OMD Dubai "Guess the mystery flavour" for Doritos (two Bronze awards)
• Memac Ogilvy Label, Tunis "Boga Cidre Dhafer campaign" for SFBT's Boga Cidre
• Leo Burnett Beirut "Make a move" for Exotica
• Starcom Mediavest Egypt "Be a man" for Ahram Beverages' Birell
• Starcom Mediavest Group, Dubai "Meet Dubai" for Emirates Airline
• Wunderman Dubai "The valuable dumpster" for Take My Junk
• Wunderman Dubai "Sticky Posters" for Emirates Environmental Group
• JWT Beirut "Le Mall launch" for Le Mall

TV\CINEMA
Grand Prix campaign:

• Leo Burnett Cairo "The mother of all foreign films" for Melody Entertainment

Gold:

• Elephant, Cairo "Fifa Under-20 World Cup campaign" for Coca-Cola

Silver:

• Elephant, Cairo "Coke global football campaign" for Coca-Cola
• Leo Burnett Beirut "Check, check" for P&G's Always
• Leo Burnett Beirut "Low price campaign" for Alfa

Bronze:

• JWT Tunisia "Bollywood man" for Club Chocolat
• JWT Dubai "Pencaps" for KitKat Chunky
• Impact BBDO Dubai "Extra strong" for Vape Insect Repellant
• JWT Kuwait "Off the ground" for Wataniya Airways

CRAFT: TV
Grand Prix campaign:

• Leo Burnett Cairo "The mother of all foreign films" for Melody Entertainment

Silver:

• Leo Burnett Dubai "Today is gold" for the World Gold Council
• Leo Burnett Beirut "Check check" for P&G's Always

Bronze:

• Saatchi & Saatchi Dubai "My city, my metro" for Dubai Metro
• JWT Cairo "VF Shokran campaign" for Vodafone
• TBWA/RAAD Abu Dhabi "New day campaign" for Abu Dhabi Tourism Authority 
• Leo Burnett Beirut "Check, check" for P&G's Always

OUTDOOR
Grand Prix campaign:

• Saatchi & Saatchi Dubai "Abandoned cars" for Dubai Metro

Gold:

• Elephant, Cairo "Out of this world campaign" for Lika Gum
• TBWA/RAAD Dubai "Eat off the floor" for DAS disinfectant
• JWT Dubai "Tightrope campaign" for Reach Dental Floss

Silver:

• Impact BBDO Dubai "Scatter your senses" for Skittles Sours
• JWT Beirut "3D experience" for A&H Properties
• Percept Gulf Dubai "Frying pan" for Ziebart window tints
• Imparct BBDO Beirut "Audi Q7" for ETS. Kettaneh
• JWT Dubai "The mint with the hole campaign" for Nestle's Polo
• Y&R Dubai "One is enough" campaign for Colgate-Palmolive's Sonic Power toothbrush
• Grey Dubai "Sauna campaign" for Six Stars AC
• JWT Dubai "Reduce, reuse, recycle" for Aldar

Bronze:

• Saatchi & Saatchi Dubai "Disaster" for the Philippine Consulate in Dubai
• Memac Ogilvy Dubai "Ticket stamp promotion" for Berlitz Language Centre
• Wunderman Dubai "The valuable dumpster" for Take My Junk
• JWT Dubai "Fine lines campaign" for Reynolds pens
• Y&R Dubai "Breath abuse campaign" for Colgate-Palmolive's Maxfresh toothpaste
• Memac Ogilvy Dubai "Scary Poster 1" for The JamJar
• Y&R Dubai "Full life campaign" for Neenah Paper

PRINT
Grand Prix campaign:

• Elephant, Cairo "Out of this world" for Lika Gum

Gold:

• TBWA/RAAD Dubai "Eat off the floor" for DAC disinfectant
• JWT Dubai "The story's in the details" for The Times

Silver:

• JWT Dubai "The mint with the hole campaign" for Nestle's Polo
• JWT Dubai "Tightrope campaign" for Reach Dental Floss
• Y&R Dubai "One is enough" campaign for Colgate-Palmolive's Sonic Power toothbrush
• Grey Dubai "Sauna campaign" for Six Stars AC
• TBWA\EGYPT "Stick anything" for Pattex glue

Bronze:

• Leo Burnett Dubai "Dragon" for Kellogg's Special K
• Impact BBDO Dubai "Scatter your senses" for Skittles Sours
• TD&A DDB Dubai "Fruit's second skin campaign" for Glad Cling Wrap
• Y&R Dubai "Breath abuse campaign" for Colgate-Palmolive's Maxfresh toothpaste
• JWT Dubai "Fine lines campaign" for Reynolds pens
• TBWA\RAAD Dubai "Left behind campaign" for Nissan Tiida
• Brandcom, Dubai "Get the picture? campaign" for Photolibrary
• Y&R Dubai "Full life campaign" for Neenah Paper
• Lowe MENA Dubai "Yellow makes it easier campaign" for Yellow Pages
• Impact BBDO Beirut "News at breakfast campaign" for Tarwij subscription service
• TBWA\RAAD Dubai "Some water, sir" for Standard Chartered Dubai Marathon 2010

CRAFT: PRINT
Gold campaign:

• JWT Dubai "Reduce, reuse, recycle" for Aldar

Silver campaigns:

• JWT Dubai "The story's in the details" for The Times
• TBWA/RAAD Dubai "Find music" for The Fridge
• Y&R Dubai "Breath abuse" for Colgate-Palmolive's Maxfresh toothpaste
• Brandcom, Dubai "Airborne" for Amancorp's Airfree Air Purifiers

Bronze campaigns:

• JWT Dubai "Reduce, reuse, recycle" for Aldar
• Y&R Dubai "Making faces" for LG's Viewty Smart phone
• Y&R Dubai "Y chromosome" for Mastermind Publishing's Intersection magazine
• Leo Burnett Dubai "Hidden joy" for Sugar Daddy

RADIO

• No Golds or Grand Prix. Shocker.

Silver: 

• TBWA\RAAD Dubai "Recognise early campaign" for Nissan Altima
• Leo Burnett Beirut "Ekineh interruptions" for Alfa's 'call me back' service

Bronze:

• TD&A DDB Dubai "Happy hours" for Hole in the Wall bar
• The Tribe, Dubai "Copyright campaign" for TheRightsLawyers

DIRECT & SALES PROMOTION
Grand Prix:

• Memac Ogilvy Dubai "Dustvertising" for BP Visco engine oil

Gold:

• Impact BBDO Dubai "Distronic plus" for Mercedes E-Class
• Memac Ogilvy Dubai "Little Red Riding Hood fights back" for World Black Belts Centre
• JWT Beirut "Key in the ignition" for Mercedes C-Class
• Memac Ogilvy Dubai "Ticket stamps promotion" for Berlitz (two Gold awards)
• JWT Beirut "Le Mall Ramadan" for Le Mall
• Wunderman Dubai "Sticky posters" for Emirates Environmental Group
• Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti
• OMD Dubai "Launch of Touchsmart" for HP
• Memac Ogilvy Dubai "Hotspots instore" for The Economist 

Silver:

• Memac Ogilvy Dubai "Offcuts business cards" for Bespoke tailors
• Wunderman Dubai "Ahlan MSN!" for Microsoft
• Memac Ogilvy Dubai "Shisha karaoke promotion" for Harry Ghatto's Karaoke Bar
• Wunderman Dubai "Sticky Posters" for Emirates Environmental Group

Bronze:

• Memac Ogilvy Dubai "Delivering the spirit of Ramadan" for Al Safadi Restaurant
• JWT Beirut "Digital camera" for Le Mall
• Brandcom Dubai "Framed" for film director Lawrence Jacomelli
• Memac Ogilvy Dubai "Downsized for recession" for Memac Ogilvy
• Mixed Media Publishing "The art of magical jewels" for Van Cleef and Arpels
• Wunderman Dubai "Masters of Windows 7" for Microsoft
• JWT Riyadh "Print-Brand essence" for JWT
• Wunderman Dubai "The valuable dumpster" for Take My Junk (two Bronze awards)
• Memac Ogilvy Dubai "Safe & style" for Volvo/Massimo Dutti
• OMD Dubai "Petrol power" for Mercedes S400

SPECIAL AWARDS

• Agency of the Year: Memac Ogilvy & Mather, Dubai. (TBWA/RAAD Dubai placed second, JWT Dubai was third.)
• Media Agency of the Year: Starcom MediaVest Group, Dubai. (OMD Dubai came second, Leo Burnett Beirut placed third.)
• Network of the Year: JWT. (Memac Ogilvy & Mather second, Y&R third.) 
• Young Creatives, Print: Leo Burnett Dubai 
• Young Creatives, Media: Starcom MediaVest Group Dubai 
• Advertiser of the Year: Saudi Telecom Company
• Advertising Person of the Year: Ramzi Raad