Victim Support |Find The Strength

Victim Support, a UK charity giving free and confidential help to victims of crime, witnesses, their family and friends, is running a print, radio, television and ambient advertising campaign featuring the stories of people affected by crimes. Launched in May 2010, the campaign began with the narratives of victims of attack, burglary and domestic violence, written in handwriting across the faces of the victims, with a reference to the role of Victim Support in helping each one find the inner strength to face life again. The campaign, promoting Victim Support’s new logo and strapline, “Find the Strength”, was followed up with a further campaign with the tagline, “Invest Now”.

On Saturday 11th June, 27 volunteers performed a mini flashmob drama in Manchester’s Piccadilly Gardens. Click on the image below to play the video in YouTube (HD)

Popout

www.youtube.com/watch?v=rK8G6Ei3-g4

Credits

The Find the Strength campaign was developed at MWO, London, by art directors Steve Williams, Mark Hurst, Jo Webb, copywriters Martyn Smith, Natasha Freedman, Jez Cripps, and photographer Jad Oakes.