Healthcare is big business, particularly in the US. Kimberly-Clark wanted to reposition itself as the leading global provider in Healthcare Associated Infections (HAI) solutions and information. To do this, it needed to prove its knowledge to the people who would gain most from it.
Each year, over one million people worldwide acquire an infection in a hospital facility. Many of these infections could easily be prevented if the right training and equipment was provided to hospital staff, but hospital staff are notoriously busy and can’t afford time off for training and conferences. Kimberly-Clark’s solution - bring the training to the clients.
It took to the road in its HAI Education Mobile Classroom - a 45-foot customised coach – designed to bring the classroom setting to the door of healthcare partners. Equipped with 12 laptops, a server that ran multiple programs at multiple stations simultaneously, a speaker platform with large TV screen and a specially designed Kimberley Clark toolkit, the mobile classroom had all the elements necessary for healthcare facilities to implement their own internal HAI campaign. Two websites supported the healthcare tour, giving testimonials from those that had participated, tour locations and dates and media resources.
The tour was covered by 20 major medical publications giving Kimberly-Clark exposure to its target market. 6,500 Continuing Education Certificates were issued at over 70 locations. Overall perception of the tour was very positive: 99% of clinicians who participated strongly agreed/somewhat agreed that they felt more empowered to do their part to prevent HAIs; 79% of clinicians viewed Kimberly-Clark as a provider of Education and Information and 81% of clinicians agreed that Kimberly-Clark products and services help them do their job better.
BRAND: Kimberly-Clark
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