Head & Shoulders “THE COOL ZONE” Brand activation, Jeddah

• Brand: Head & Shoulders
• Brand Owner: P&G.
• Category: Health and Beauty.
• (BTL ) strategy, event planning & fulfillment:Brand Commandos.
• Region: KSA, Jeddah.
• Date: 12.8.2009.
• Objective: P&G aim was to build strong brand awareness and encourage consumer trial initiatives.
• Solution: Brand Commandos helped P&G distribute sample kits and establish a strong presence among Jeddah community.
• Results: 4000 sample distribution.