Property website Rightmove wanted a way to further engage the increasing number of mobile users accessing its website. Its solution was to create an iPhone app providing real-time information about properties in the neighbourhood the customer is searching.
Rightmove currently receives over 40,000 iphone visitors to its site each month, accounting for around 95% of its mobile traffic. Creating an iPhone app was the next logical step in continuing to add value for these consumers.
The app uses real-time GPS technology, allowing users to find nearby properties available to buy or rent. It provides a variety of information, including address details, price, agent details and pictures. Details of interesting properties can easily be forwarded to friends and there is immediate access to the agent through a "Call Me" button.
The house-hunting app is the first of its kind, and helps cement Rightmove’s status as the UK’s number 1 property website.
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