Nigeria: Indomie Launches Chicken Suya, Pepper Chicken Flavour

(L-R) Prof. Dora Akunyili, Mrs. Ojora Adejiyan, representative of the First Lady of Lagos State and CEO, Dufil Prima Foods, Deepak Singhal.

Dufil Prima Foods Plc, makers of Children’s favourite meal has added two additional flavours, Chicken Suya and the Pepper Chicken to its Indomie Instant Noodles offering. The noodles giant also unveiled the 120g super pack of its existing Indomie Chicken Peppersoup flavour.

While consumers in the country have enjoyed Indomie and its consistently evolving portfolio of products for over 12years, the leading noodles manufacturer decided that it was once again time to add new variants to the Indomie collection.

Adding further to the Indomie portfolio of flavour, Dufil Prima Foods tapped into the areas of great need of consumers as revealed by research which concludes that suya and pepper are most enjoyed and liked by Nigerians. The Chicken Suya and the Pepper Chicken flavours are the 5th and 6th additions to the Indomie range.

Speaking at the launch on Friday, September 12, 2008 at the Aquatic Hall, Toyin Street, Ikeja, Lagos, the Chief Executive Officer, Dufil Prima Foods, Deepak Singhal said that the new flavours are designed to ensure consumers enjoy and savour the unique and authentic tastes they cherish so much.

He said that the new flavours which are just being introduced into the market bears testimony to the organisation’s pioneering and leadership position in the area of innovating to achieve customer satisfaction.

He stressed that the new additions as well as the existing variants of Indomie Noodles will give consumers a wider range of choice to choose from in satisfying their needs.

He also stated his company’s commitment to continue to produce different flavours and always provide something that will help consumers differentiate their favourite Indomie brand in the market.

In her key note address at the launch, the First Lady of Lagos State, Mrs. Abimbola Fashola who was represented by Mrs. Ojora Adejiyan, congratulated the management of Dufil Prima Foods for their foresight in introducing these new flavours into the Nigerian Market. She said it is a reflection of the importance that the company accords the consumers of its products.

“The launch of these two additional flavours is no mean feat. It is indeed a reflection of the commitment of the management to actualize its vision of offering a variety of quality products that meets the needs of the consumers”. She stressed.

According to her, the noodles manufacturer is renowned for initiating innovations and expanding the frontiers of quality control in the food industry and has therefore emerged as a major stakeholder in the Nigerian economy. She equally commended the company for being able to withstand the storm of economic hardship in the country by constantly coming up with new products.

Also speaking at the event, the Director General of the National Agency for Food and Drugs, Administration and Control (NAFDAC), Professor (Mrs.) Dora Akunyili, commended Dufil Prima Foods Plc, for the good quality and nutritional value of the company’s products. According to the DG, the company’s products have consistently conformed with good manufacturing practice over the years.

”I remember in the 90s, I use to think that Indomie is for little children, now we all know that Indomie is for everybody because Indomie is a complete food. Indomie is well fortified with carbohydrate, protein, micronutrients, vitamins, calcium; all in one is a complete meal.”

Speaking on the new products, she stated that “Nigerian expects more varieties of Nigerian food. We are already enjoying chicken Peppersoup that was launched last year. Now we are going to start enjoying the chicken suya and the pepper chicken flavours”. She also commended the company’s efforts in establishing a plant for the local production of its seasoning in Nigeria.

Hitherto, Indomie Instant Noodles is available in 4 distinct flavours:
Indomie Chicken, Indomie Onion Chicken, Indomie Spicy Chicken and the Indomie Chicken Peppersoup flavour.