Indomie Now Served by Caterers at Events in Nigeria

Tola Bademosi (L), CEO, BD Consult with Pawan Sharma (M), Head of Marketing and Tope Ashiwaju (R), PR Manager both of DUFIL Prima Foods Plc., during the press conference on ‘Indomie Independence Day Award for Heroes of Nigeria’ which took place at Protea Hotel, Maryland on Friday, June 5, 2009 --

Indomie Instant Noodles, Nigeria’s No 1 noodles brand has taken another giant stride in blazing the trail amongst other noodles brands. Indomie is now served alongside other local and continental dishes by caterers at events across Lagos and its environs.

This innovation is a brain-child of Indomie’s new brand awareness theme, Taste with Nutrition. Following this, a seminar was organized by Dufil Prima Foods Plc, makers of Indomie in June to demonstrate to over 100 caterers how to make various recipes of Indomie Instant Noodles.

According to our sources, the participant caterers have begun to serve Indomie as one the meals at their major outings. They have also been supported by Dufil Prima Foods Plc, with free cartons of Indomie and a token amount to prepare different recipes of Indomie at their major outings to the awe of consumers.

Recently, only different recipes of Indomie were served at Governor Fashola’s Father’s 70th birthday organized by his club members and friends at Favourites club House, Ebutte Meta. The caterer in charge of the party, Mrs. Kudirat Omotayo of Kulmat Catering Services said she was very amazed at how people embraced the idea of eating only Indomie for a change, as most of the elderly people requested for more and could not wait for the Indomie pepper soup to be ready.

At the party, The President/Chairman of the club, Alhaji Atobatele Sikiru said, “Indomie can never die in the market or lose its unique taste.” He said, “I will look out for Indomie in parties now, Indomie should keep doing it right as usual,” he concluded.

One of the caterers, Mrs. Olotu of BAAS Catering Services, served ‘Indomie Salad’ at a graduation ceremony of students of Jewels Nursery and Primary School Anthony Village on the 23rd of July. The responses of parents, pupils and other guests were positive as some of them suggested that Indomie should give out menu booklets to consumers, so that they can cook Indomie noodles in different ways at home.

During a wedding reception at Oyingbo Lagos on the 25th of July, Mrs. Bola Adeoye of Lady B Catering Services, decked in Indomie face cap and apron with an Indomie banner behind her, served Indomie meals in ofada, pepper chicken, vegetable, fried rice and salad varieties. She
kept dishing out the meals excitedly until she exhausted all her cartons.

Indomie Noodles also recently unveiled some exquisite recipes compiled into a recipe book as part of its strategies to educate caterers on different ways of preparing Indomie Instant Noodles as a meal at the events they cater for.

The responses from the caterers and several consumers have proven that Indomie is Nigeria?s most preferred noodles brand whether served at home or parties.