Tinactin, an over the counter anti fungal treatment produced by Schering Plough Corporation, is being promoted in the Philippines with a print advertising campaign featuring boots. Two print advertisements, “Barbed Wire” and “Chains”, each show a boot with the warning, “Beware the Smelly Foot”, and the name of the active ingredient Tolnaftate.
Credits
The Tinactin campaign was developed at DM9JaymeSyfu, Manila, The Philippines, photographer Paolo Gripo.
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