Hyundai has launched an innovative website dedicated to music made using the sounds of the car manufacturer’s i30 model.
30beats.co.uk, is part of a ‘brand campaign’ attempting to revitalise perceptions of the i30 hatchback, appealing to younger audiences and drive sales.
Created by Brazen Productions, it also offers a competition enabling bedroom DJs and wannabe music producers to download samples recorded from the car to mix their own track and submit it via YouTube with the chance of winning their own Hyundai i30.
Wannabe producers can try out the sounds first on the toolbar and then download them for use with software of their choice – there are links and info available on the 30Beats site.
30Beats will moderate uploaded videos with successful entries added to the 30beats gallery for voting by the great British, music loving population.
Brazen Productions worked with Manchester based DJ Krysko to record his own track and music video to capture the essence of 30beats and launch the project.
The track, which features a variety of different sounds recorded at
Salford’s Pie Factory including the sounds from the classic revving and horn to hydraulic ‘whooshes’ and clicks, derives its main beat from sound of the boot of the i30 closing.
“We were looking for something totally different to drive sales of the i30 in this challenging year for car sales,” said PR Manager for Hyundai, Tom Barnard,
“We are looking forward to seeing the creativity of our car loving nation as the entries start to come in.”
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