Generation Z research
Habbo's Global brands survey
Habbo's Global brands survey
View more presentations from Ayman Sarhan.
12.5.09
A Unique Research Defining "Generation Z"
The Next Generation forum, gave fresh insight to advertisers and marketers about the characteristics, values and media and brand consumption habits of Australian youth in the 13 and 24 year-old demographic, it's also shares a comprehensive online research on thousands of teens in Australia and around the world demonstrates there is a sub generation of youths with markedly different characteristics and value systems to that of their Gen Y predecessors.
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