DESCRIPTION: Online scavenger huntBRAND: Mitsubishi
BRAND OWNER: Mistubishi
CATEGORY :Automotive
REGION :Spain
DATE :May 2009 - Dec 2008
To promote its new small car Colt model amongst a young tech-savvy audience and to coincide with the Barcelona Motor Show, Mitsubishi wanted to create a suitably high-tech online experience.Mitsubishi’s solution is a type of internet scavenger hunt. Users must find and download 30 parts of a car scattered around various sites in order to win a free car.
Visitors to “BajateunColtgratis.com” (downloadafreecolt.com) find an image of the 30 parts that have been distributed around the internet in banners on main portals (such as Spanish newspaper El Pais) as well as various peer to peer sites (including eMule, eDonkey and BitTorrent). Participants must register on the site and search for and download the various parts. 
As a registered user, you only need to click on the banner with the car part and it automatically downloads to your account. Users who find more than one of the same part can swap them with other players in the exchange room created by Mitsubishi. They can also share information about how to find the parts in a forum.
A widget provides live information of what is going on in the game as well as hints and tips
The site also features a promotional video of an actual Colt being disassembled by mechanics before the parts are distributed on the web.
The game will continue to run for another week so late joiners will need to make up for lost time. The first person to collect all 30 pieces of car will win a Colt
No comments:
Post a Comment