26.5.09

Mercedes-Benz:::Object of Desire

mercedes_03.jpg


The photos which you take can then be downloaded in high-resolution to be used as wallpaper, or bookmarked/shared viaFacebook, Digg, Mister Wong or Delicious.
Berlin-based Scholz & Volkmer is resposible.
The German automaker surprises us with an impossibly slick interface on a new website to promote the E-Class Coupé 'Now you can witness for yourself how the elegant Coupé engages the admiring looks of all those around it, and discover its beauty through the eyes of 30 beauties.'
Celebrating the launch of the new car, German supermodel Julia Stegner was photographed posing artistically alongside it - by iconic fashion photographer Peter Lindbergh. Extending ther comparison of these two 'beauties' is an interactive site which features not one, but thirty models positioned around the car.
The interface allows users to switch seamlessly between each model's viewpoint and then use any position to take their own arty shots. By flipping a simple switch, the screen turns into a camera viewfinder; the frame can be dragged around and a zoom function lets you zoom in, with the interface automatically focusing your composition. Once your shot is taken, flipping the switch off reverts the screen back to the model's view, from where you can continue to explore all that attractive 'bodywork'...

www.s-v.de/index.php
Object of Desire Website

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