BRAND OWNER:McDonald's Corporation
CATEGORY:Food
REGION:UK
DATE:Apr 2009 - Dec 2008
McDonald's therefore launched an interactive sign where passers-by can interact with images displayed on McDonald's giant LED screen, and visitors can take an interactive role at one of London's most photographed locations.
A series of images ranging from hats to speech bubbles, to idea clouds are shown on the giant LED screen billboard. People in Piccadilly circus can then position themselves to make it look as though they are wearing a hat, saying something or having an idea. People are then encouraged to post up their photos to Flickr or Facebook
McDonald's has long been the friend of weary tourists whose enthusiasm for the local cuisine has been exhausted by one dietary novelty too many...
But now that relationship has gone one step further, with the launch of a new 'interactive' billboard in London's Piccadilly Circus. The giant LED sign displays a rolling selection of images which invite camera-happy tourists to strike a pose with the props on screen.
Some of these have a British theme - an open umbrella and a city gent's bowler hat - while others are just about inviting participation - a birthday cake with candles you can pretend to blow out, a hammer that seems to beat you over the head, a strongman barbell you can hold triumphantly aloft.
The YouTube clip above shows the idea in action and the magnetic appeal it has to tourists... how many go on to eat a McDonald's burger after painstakingly lining up their shot has not yet been established but we're SO tempted to send someone down there to follow that up! Participants can also upload their snaps to a dedicated Flickr group, set up to corrall all those happy memories into one big experience-extending gallery and ensure that the event remains public long after the holidaymakers go back home.
Inventive stuff from Leo Burnett!
But now that relationship has gone one step further, with the launch of a new 'interactive' billboard in London's Piccadilly Circus. The giant LED sign displays a rolling selection of images which invite camera-happy tourists to strike a pose with the props on screen.
Some of these have a British theme - an open umbrella and a city gent's bowler hat - while others are just about inviting participation - a birthday cake with candles you can pretend to blow out, a hammer that seems to beat you over the head, a strongman barbell you can hold triumphantly aloft.
The YouTube clip above shows the idea in action and the magnetic appeal it has to tourists... how many go on to eat a McDonald's burger after painstakingly lining up their shot has not yet been established but we're SO tempted to send someone down there to follow that up! Participants can also upload their snaps to a dedicated Flickr group, set up to corrall all those happy memories into one big experience-extending gallery and ensure that the event remains public long after the holidaymakers go back home.
Inventive stuff from Leo Burnett!
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