Gap is hosting a pop-up flip-flop store in their New York Fifth Avenue store
This venture follows a string of pop-up events that Gap has hosted recently, the latest being a tiny dancers studio on the weekend where youngsters could dress up in Gap clothes and take free dance classes. Previously, instillations included; sale of Rhode Island School of Design redesigned Gap cardigans; a collaboration with Colette Paris; a Pantone T-shirt shop; and Gap’s (Product)Red gift-shop from which sales proceeds went to fighting AIDS in Africa.
Gap has collaborated with flip-flop icon Havaianas to create an 'Urban Beach Flip-Flop Shop' in the small space adjacent to their Fifth Ave store.
Customers can choose from a range of flip-flops and over the weekends Gap is hosting an in-store craft bar where pins, initials and crystals will be available to customise the sandals.
This venture follows a string of pop-up events that Gap has hosted recently, the latest being a tiny dancers studio on the weekend where youngsters could dress up in Gap clothes and take free dance classes. Previously, instillations included; sale of Rhode Island School of Design redesigned Gap cardigans; a collaboration with Colette Paris; a Pantone T-shirt shop; and Gap’s (Product)Red gift-shop from which sales proceeds went to fighting AIDS in Africa.
No comments:
Post a Comment