CATEGORY:Automotive
REGION:Belgium
DATE:Apr 2009 - Dec 2008
The Smart car’s key selling point is the fact that it can be manoeuvred into tiny parking spaces – perfect for city living. Measuring just 2.69 metres long, it can even be parked sideways in most road-side spaces.
In order to highlight this fact online, Smart has created a URL shortening service. Akin to services such as http://www.tinyurl.com/ and is.gd, the service transforms a long URL such as those from Google Maps, into a very short one.
Visitors to http://url.so-smart.be/ are able to ‘navigate swiftly through the busy online traffic’ and ‘park large URLs into tiny spaces’. Visitors can enter a long URL, for example: http://advertiser-in-arabia.blogspot.com/ and it will be transformed into a shorter ‘smart’ URL such as http://so-smart.be/~ns21n4 .
This shorter URL takes up fewer characters on micro-blogging sites such as Twitter, which has a 140 character message limit. Any links shortened with this service automatically become micro ads because of the ‘so-smart.be’ prefix.
Visitors to http://www.so-smart.be/ will find a site called “Smart & the City”, charting the love affair that the car has with the city and featuring information about the vehicle including specifications, carbon emission levels, and the option to request a brochure or a showroom visit.
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