Pepsi logo was initially all red. That changed inl the 1940s with the advent of World War II "Patriotism" To show support of the war, Pepsi unveiled a new bottle cap that featured the Pepsi script surrounded by swirling red and blue colors on a white background.
Since Pepsi was recognizable with its script logo in the same manner as its main rival Coca-Cola at the time, the cap logo was simply meant as a show of U.S. patriotism as opposed to a marketing scheme.
The cap logo, however, quickly caught on, and by the end of the war in 1945 became Pepsi's primary logo....
The cap logo, however, quickly caught on, and by the end of the war in 1945 became Pepsi's primary logo....
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