Showing posts with label NIKE. Show all posts
Showing posts with label NIKE. Show all posts

Nike Argentina| Flying trainers at the Nike Air Show

Nike’s clever involvement of in-store and online players in the Air Show demonstrates perfectly the potential of customer facing brand activity.

If someone told you to blow into your computer’s microphone to make a shoe fly in Buenos Aires, you’d either think they’d been drinking heavily, or had fallen for some new internet hoax. However, Nike’s latest in-store promotion in Argentina requires visitors to do just that, and take part in the Nike Air Show. 
Without wanting to spoil the magic, Nike has used microphones, magnets and a little bit of internet magic to promote the Nike Air identity in a very literal sense. 

NIKE "Write The Future" Full Length Film Version

What better time than now to launch this beautiful campaign when FIFA World Cup is approaching fast. Nike is unveiling an action-packed film that brings together some of the world’s greatest players to inspire soccer lovers and sports fans around the world. The epic three-minute film, “Write the Future,” takes people on a journey that dramatically captures that one moment when headlines are written - from a single pass or one strike that brings a nation eternal happiness, while bringing others to their knees.

The film, directed by renowned Hollywood director and producer Alejandro G. IƱarritu (21 Grams, Babel), features some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva. Special guest cameos are made by tennis legend Roger Federer, basketball superstar Kobe Bryant and Homer Simpson.

AgencyWieden + Kennedy, Amsterdam, The Nederlands
Creative Director: Mark Bernath, Eric QuennoyArt Director: Stuart Harkness, Freddie PowellCopywriter: Freddie Powell, Stuart HarknessProducer: Elissa SingstockProducer: Olivier KlonhammerExecutive Creative Director: Jeff KlingHead of Broadcast: Erik VerheijenProduction Company: Mokkumercials – AmsterdamProduction Company: Independent Films – LondonDirector: Alejandro Gonzalez Inarritu, Stuart Harkness, Pablo CasacubertoDirector of Photography: Jeroen van der PoelVFX Company: The Mill