Nike Argentina| Flying trainers at the Nike Air Show

Nike’s clever involvement of in-store and online players in the Air Show demonstrates perfectly the potential of customer facing brand activity.

If someone told you to blow into your computer’s microphone to make a shoe fly in Buenos Aires, you’d either think they’d been drinking heavily, or had fallen for some new internet hoax. However, Nike’s latest in-store promotion in Argentina requires visitors to do just that, and take part in the Nike Air Show. 

Without wanting to spoil the magic, Nike has used microphones, magnets and a little bit of internet magic to promote the Nike Air identity in a very literal sense.