22.4.10

Banner for vacuum cleaner sucks, literally, the bad cookies from your PC


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This  interactive banner for Vax’s new vacuum cleaner communicates the product’s cleaning capabilities in a powerful way. This innovative interactive banner, developed by Shalmor Avnon Amichay /Y&R Interactive Tel Aviv, makes a symbolic connection between bad cookies in your computer and the dust outside.
The banner consists of a code that identifies the bad cookies on your computer and cleans them out with a click on the banner. The banner also reports how many cookies were deleted.
Well, really interesting and beneficial, isn’t?

First aid: it’s a matter of life and death


st john ambulance 1
This campaign from St John Ambulance, a charity organization in U.K. dedicated to teaching people first aid so that everyone might be equipped with the knowledge to save a life, uses the images of fake dead persons. The emotively descriptive copy indicates that had someone associated with them known first aid, their life would have been saved.


As part of the campaign St John Ambulance has created an iPhone App that gives potentially life-saving advice.






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CREDITS
Agency: BBH
Creative directors: Alex Grieves and Adrian Rossi
creatives: Victoria Daltry and Will Bingham.

Want to keep a clean butt?

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Here is a print campaign for a product which might be beneficial for all gays who naturally want to maintain a clean butt. Fleet has just launched a new laxative-free product.

The campaign, developed by Euro RSCG, is metaphorical in style. We can say ass symbolism.

We can describe it as ass euphemism. The ads will reportedly run in Out magazine, as well as on popular gay and lesbian websites.

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MOBILY|Prince Abdullah bin Meteb, the grandson of King Abdullah

Make-up emergency? Rimmel to the rescue

The fact that 40% of visitors to the mobile site downloaded content shows how well Rimmel understands its consumers. This campaign was shortlisted in the Best Use of Mobile Category at the Festival of Media Awards. Find out if it wins on 20 April or vote for it on the People’s Award voting site.


BRAND:

Rimmel

BRAND OWNER:

Coty Inc.

CATEGORY:

Toiletries/Cosmetics

REGION:

United Kingdom

DATE:

2009

AGENCY:

OMD

MEDIA CHANNEL:

Digital,Mobile,Online



Rimmel was coming under increasing pressure from competitors and losing its market share. Ad spend was down and share of voice was at only 60% of the nearest competitor. Given product innovation is pretty standard across the big make-up brands, the only differentiating factor left to Rimmel was to foster brand loyalty. Applying make-up is an intimate act and building trust between brand and consumer is paramount.
Girls have an insatiable thirst for tips and advice when it comes to make-up. Focus group research and interviews with leading editors of girl's magazines revealed that despite this appetite for makeup knowledge, many young girls don't feel confident about applying make-up.
In the UK, 95% of young girls own a mobile phone. They are in constant communication with their friends, with 77% of girls sending at least one SMS message to one of their friends every day. As a component of a young woman's bag, the mobile is as important as her purse or lipstick. Rimmel's idea was to turn a girl's mobile into her makeup mate: a knowledgeable friend always on hand to inspire and give great practical advice on how to make great looks happen for them.
Specifically designed for mobile, the Rimmel hub housed a wealth of information on how to achieve a look, what products to use, tips and advice and specific Rimmel content. This would be a tool young women could use at any time, wherever they were. The hub was regularly updated with new product information and videos. The videos featured celebrity looks and were demonstrated by resident celebrity make-up artist Liz Pugh. Users could text in their questions, which Liz answered for them. Extra features on the hub included branded wallpapers, sample requests, videos of the ads, and product info.
Apple apps might dominate the category but being a youth brand, Rimmel specifically targeted the cheaper, more ubiquitous handsets, used by its market. Nearly half of Rimmel's market were on pay as you go, rather than monthly tariffs, which made downloading expensive. Free-to-download blue tooth technology in malls and cinemas solved this issue.
Of all the girls who came to the site over 40% downloaded a piece of content. In total there were 145,000 downloads. More important to Rimmel is the creation of a new generation of brand evangelists who now intimately trust the brand.

NIKE|Ring ring - Run run


The prank element involved in this campaign made it really relevant and viral. I’d highly recommend watching the video just to see the reactions of the victims.
Nike+ is a platform that allows you to keep track of your performance, using a chip in your Nike+ shoe and iPod. The running community had been a success in most of Europe, but uptake in Spain had been disappointing. The country ranked lowest in terms of European registration. Hard core runners considered the Nike+ tool too "commercial and did not feel it was "serious enough" for them. All marketing efforts were focused on recruiting this target until early 2009, which explains the lack of registration. Secondly, the more casual runners were not aware of Nike+ or didn't understood the shoe/ipod/web chip functionalities
Nike needed to engage and educate a broader running target for whom the sociability tools would have more appeal.

For a few, running is a passion. For others it is an addiction. For most runners though - the casual runners - running is a means to an end. Casual runners can get bored sometimes and would run more if it were fun or if their friends were there to challenge them. Nike decided to play on the rivalry between men and women in what the brand called Ring, Ring! Run, Run! The aim was to encourage people to get their friends to wake up and go running. Nike invited radio listeners to nominate friends for a live unprompted wake-up call with famous Nike elite athletes in four cities.
Camera crews, Nike athletes, friends and listeners all gathered in front of the lazy friend's house at 7 a.m. Once they woke up, the runner was asked to lace up and start clocking up the kilometres in the men vs. women challenge. Nike partnered with Spain's largest multi-platform media group 40 Principales, which is heavily connected with music.
The concept was kick-started in social media with a viral campaign involving videos of celebrities being woken up. And a teaser inviting people to go to specific wake-up locations. A deal with the highest rated morning show Anda Ya amplified the campaign. The presenters generated interest in the concept by requesting nominations for the next wake up call victim from their listening audience, and by announcing where the wake up call would take place in advance and ensured hundreds of people turning out at the house of the victim to join him/her in their morning run. To generate further value out of this media asset, Nike created 10 minute micro-programmes for TV and online.
The viral campaign received 80,000 views even before the first wake-up call and 10,500 people joined Nike+. Awareness of Nike+ increased by 62%, 9% points above 20% target. Spain sprinted from last place to first place in terms of registering for the challenge ranking as the top country globally.


BRAND:
Nike
BRAND OWNER:
Nike
CATEGORIES:
Accessories/Clothing/Footwear
Sport/Leisure
REGION:
Spain
DATE:

April - May 2009
AGENCY:
MPG
MEDIA CHANNEL:
Experiential,Events,PR,Radio

20.4.10

Ché Men's Magazine| rethinks role of babysitters


Ché Men's Magazine| rethinks role of babysitters


Babysitter
Duval Guillaume imagines new work options for babysitters in this commercial for Che magazine, a "gentlemen's publication" in Belgium. 


The foxy babe in a mini-dress isn't there to watch the couple's kid. Mum takes the tyke and leaves the goofy smiling papa staring up at the sitter ... in a through-the-legs shot. Classy. Oh, I should've said "spoiler alert." I keep forgetting that. "Let us keep dreaming of a better world," says the onscreen copy. But actually, this scenario would've been way more sexy if Pops had sped off with Junior and left the chicks together for a night at the flat. Now that would be a magazine worth subscribing to!


Che Magazine, the Belgian men’s magazine offers an online blow job for men. Oh, don’t be misled by the name, it is actually a more terrible one. You need to just blow a ladies skirt up. Lucky ones can see the perfect answer to the question- who wears the panties.

This online ‘blow job’ offer has been arranged as part of the celebrations of the magazine’s 10 th anniversary. You can blow into your computer’s microphone to make a woman’s skirt rise. If you make it rise all the way up you get to register for a chance to win a free year of Ché. It’s part of the magazine’s long-running campaign


Client: Ché
Contact: Kathleen Colpin, Rik Vera, Wouter Delva
Agency: Duval Guillaume Antwerp
Account: Dimitri Mundorff
CD: Geoffrey Hantson
Copy: Dieter De Ridder
AD: Ad Van Ongeval, Jeroen Govaert
Production: Marc van Buggenhout
Graphic Designer: Niki Desiron, Michael De Boevé, Jesse Vanden Broeck
Director: Kurt Stallaert
Photographer: Kurt Stallaert
Website: Lansen Walraet (CD Interactive), Stijn Janssens (programming)
Media: Online





Ché Men's Magazine: The blow job




Ché Men's Magazine: The blow job

Let us keep on dreaming of a better world.
The idea is to be seen on the microsite: http://www.che.be/10years
Other magazines might blow out some candles when celebrating their birthday. But when Che Belgiums favourite Men¹s Magazine celebrates it's 10th anniversary they allow everybody to blow something much more interesting: skirts! Aaah, let us keep on dreaming of a better world.


Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Directors: Ad Van Ongeval, Jeroen Govaert
Copywriter: Dieter De Ridder
Graphic Designers: Niki Desiron, Michael De Boevé, Jesse Vanden Broeck
Production: Marc Van Buggenhout
Additional credits: Kurt Stallaert


Amman's Top 10 summer brands



View from La Calle
1. La Calle’s terrace, 6:00 PM – 8:00 PM.
The end of Rainbow Street
While finding a good spot on La Calle’s summer terrace is no easy feat, it’s worth the hassle (it’s always crowded because 6:00-8:00 is also happy hour). The sunset is stunning, and the calm vibes of early evening Rainbow Street make La Calle one of my favorite summer places.
Try: Their pizza.

Total: 
Las Tapas, Amman, Jordan
2. Las Tapas’ outdoor garden, 6:00 PM – 9:00 PM. 
Behind the Third Circle, 06-4615061.
While Las Tapas’ service is perhaps the worst in Amman, I’m always braving the crappy customer experience to enjoy their garden. I love their dark wooden furniture contrasted again the evergreen plants and the reddish tiles. My favorite part of the garden is the pink “Majnooneh tree” (no idea what the scientific name for it is), framing the doorway.
Try: Their risotto balls and three-kinds-of-pasta platter.
Total: 
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3. Vinaigrette’s open sushi bar, Sunday dinner, 7:00 PM to 9:00 PM. 06-560528.
Shmeisani, Al-Qasr Hotel. 06-560528.
I love Vinaigrette. The view of Amman at night through their glass walls is stunning, their customer service is excellent, and their food is one of the best in Amman. For fans of sushi, I do not think sushi can get any better in Amman (I haven’t tried Yoshi yet though, to be honest), and their 20.00JD all-you-can-eat sushi deal is definitely worth the money.
Try: Their all-you-can-eat sushi.
Total: 
Books@Cafe, Amman, Jordan
4. Books@Cafe, Saturday/Friday mornings and afternoons. 06-4650457. 
Jabal Amman.
Books@Cafe is my favorite place in the entirety of this city. The staff are friendly, the space is awesome, the crowd is non-judgmental and eclectic, and the food is great.
I really hate how they covered their terrace, but that doesn’t make the place rock that much less.

Try: Their pizza.
Total: 
http://www.gulf-life.com/images/2010/feb/062amman01-00.jpg
(Photo by Gulf Life Magazine)
5. Tche Tche, 3:00 PM – 5:00 PM.
Several locations. 06-5932020.
I actually really like Tche Tche. They have good food, logical prices, free wi-fi, and Amman’s best arageel. My only wish is that they’d have more comfortable chairs.
Try: Their salmon fillet.
Total: 
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6. The guys’ terrace, Saturday/Friday, 7:00 PM – 10:00 PM.
Mutran Street, Jabal Amman.
While this place isn’t open to the public, I have to have in on this list because it’s one of my favorite places in town, with some of my favorite people in the world. Great company, great conversations, and a comfortable couch.
Total: 
Blue Fig
(Photo by Gulf Life Magazine)
7. Blue Fig’s garden, Saturday, 11:00 AM – 2:00 PM. 
Abdoun. 06-5928800.
Blue Fig is really cool during the morning, very laid-back and chilled out, as opposed to the vibes this place has during the evening. Their food is excellent as well.
Try: Their New Orleans Burger.
Total: 
canvas amman
8. Canvas
Weibdeh. 06-4632211. 
I like Canvas a lot, because you can sit outside or inside and feel and enjoy the restaurant’s wonderful ambiance. Their menu isn’t very good, but the setting itself is worth the bad drinks.

Total: 

(Photo by Debbini)
9. Champions. Weekdays, 7:00 PM – 9:00 PM.
Marriot Hotel, Shmeisani. 06-5607607.
This is an almost unlikely addition to this list, and I find myself surprised at its addition. Champions is a good place to watch a game with my sports-obsessed Moose; the seating is comfortable, the food is excellent, and the noise level is always optimum.

Try: Their sharing platter.

Total: 
IMG_0049
10. Coffee and News, the sidewalk. Weekdays. 6:00 PM – 9:00 PM.
Rainbow Street.
Coffee on the sidewalks of Rainbow Street is great, especially when combined with kaek from Abu Ghosh across the street. Coffee and News is very unassuming, and I like that a lot about it.
Total: 
Via

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