Ché Men's Magazine| rethinks role of babysitters

Ché Men's Magazine| rethinks role of babysitters



Duval Guillaume imagines new work options for babysitters in this commercial for Che magazine, a "gentlemen's publication" in Belgium. 


The foxy babe in a mini-dress isn't there to watch the couple's kid. Mum takes the tyke and leaves the goofy smiling papa staring up at the sitter ... in a through-the-legs shot. Classy. Oh, I should've said "spoiler alert." I keep forgetting that. "Let us keep dreaming of a better world," says the onscreen copy. But actually, this scenario would've been way more sexy if Pops had sped off with Junior and left the chicks together for a night at the flat. Now that would be a magazine worth subscribing to!


Che Magazine, the Belgian men’s magazine offers an online blow job for men. Oh, don’t be misled by the name, it is actually a more terrible one. You need to just blow a ladies skirt up. Lucky ones can see the perfect answer to the question- who wears the panties.

This online ‘blow job’ offer has been arranged as part of the celebrations of the magazine’s 10 th anniversary. You can blow into your computer’s microphone to make a woman’s skirt rise. If you make it rise all the way up you get to register for a chance to win a free year of Ché. It’s part of the magazine’s long-running campaign


Client: Ché
Contact: Kathleen Colpin, Rik Vera, Wouter Delva
Agency: Duval Guillaume Antwerp
Account: Dimitri Mundorff
CD: Geoffrey Hantson
Copy: Dieter De Ridder
AD: Ad Van Ongeval, Jeroen Govaert
Production: Marc van Buggenhout
Graphic Designer: Niki Desiron, Michael De Boevé, Jesse Vanden Broeck
Director: Kurt Stallaert
Photographer: Kurt Stallaert
Website: Lansen Walraet (CD Interactive), Stijn Janssens (programming)
Media: Online

Ché Men's Magazine: The blow job

Let us keep on dreaming of a better world.

The idea is to be seen on the microsite: http://www.che.be/10years
Other magazines might blow out some candles when celebrating their birthday. But when Che Belgiums favourite Men¹s Magazine celebrates it's 10th anniversary they allow everybody to blow something much more interesting: skirts! Aaah, let us keep on dreaming of a better world.


Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Directors: Ad Van Ongeval, Jeroen Govaert
Copywriter: Dieter De Ridder
Graphic Designers: Niki Desiron, Michael De Boevé, Jesse Vanden Broeck
Production: Marc Van Buggenhout
Additional credits: Kurt Stallaert