Agencies: Team One Los Angeles, FCB San Francisco, Goodby Silverstein, Wieden + Kennedy Portland and Philadelphia, TBWA Chiat/Day San Francisco, Cutwater.
"Love at first site" is an awarded Branded Entertainment campaign for Greece's favorite chocolate, Lacta. It was created by OgilvyOne Athens in 2008 and the film was produced by MovieTeller Films.
The campaign has won the Gold Award in the Branded Content category of IAB's MIXX Awards 2009 in New York. It has also won a Bronze Award in the International category of MIXX Awards 2009 and a Bronze World Medal in the Confections / Snacks category of the New York Festivals 2009. It has also won honors at the Webby Awards 2009 and a Favourite Webside Award "FWA". It was also Advertising Age's "Idea of the Week".
Only you can give a happy end to this interactive love story, shot entirely on location at the Greek island of Paros and in Athens, and presented by Lacta, the leading chocolate bar in Greece.http://www.facebook.com/Loveatfirstsite
"Love at first site" is the story of how Petros, a young Greek man and Joanna, an English girl on vacation at the island of Paros, fall in love at first sight, and spend a magic week together, only to break up and never see each other again.
The story unfolds in flash back and users get to experience the love story from the beginning. Only through their actions and correct choices users can progress the love story and bring the two heroes back together at the big finale, two years after the events at Paros.
The film was directed by Constantin Pilavios and the screenplay was written by Panos Sambrakos and Christina Sotiropoulou, on an original story by Panos Sambrakos. Cinematography was by Zoe Manta and the original music composed by Christos Triantafyllou.
Creative Director: Panos Sambrakos Account Management: Christina Alifakioti Art Director: Constantinos Demetriadis Web Designer: Konstantinos Penlidis Copywriter: Konstantina Chatzaki
Emirates Airlines is the top brand in the UAE, up from its 4th place ranking last July, according to YouGov Siraj's latest BrandIndex, which measures brand health relative to consumer perception.
Nokia was knocked off the last quarter's top spot, to land on 2nd place where Google used to be. Google is now in 3rd place.
Automotives dominate the top ten, with four of them making it to the list: Toyota (5), Mercedes (6), BMW (8), and Lexus (10). (See chart below)
Two hundred brands are measured daily and reported fortnightly in each country across eight industry sectors including automotive, banking, property developers, dining, consumer electronics, internet, telecom and network providers, healthcare, leisure, and hospitality. Interviews have been collected since March 21 2009.
The biggest mover is Emirates Airlines, moving up by 9.2 points in overall index score. Tech heavy-weights Nokia, Google and Sony maintained positions relative to each other.
Toyota, Mercedes and Microsoft meanwhile maintained their exact rankings, showing stability in consumer perception.
In June, two malls in the UAE's top ten list: Mall of the Emirates and Deira City Centre. Now, only Mall of the Emirates remains as Deira City Centre slips out of the list with the addition of Lexus.
BrandIndex scores are aggregates of six profile indicators designed to measure the health of brand equity. These indicators are General Impression, Quality, Value for Money, Corporate Reputation, Satisfaction, and likeliness to Recommend. A brand’s level of exposure in the media, public eye, and word of mouth is rated through a separate indicator, labelled Buzz, which is excluded from the overall BrandIndex score.
