BrandIndex names Top 10 brands in the UAE

Emirates Airlines is the top brand in the UAE, up from its 4th place ranking last July, according to YouGov Siraj's latest BrandIndex, which measures brand health relative to consumer perception.

Nokia was knocked off the last quarter's top spot, to land on 2nd place where Google used to be. Google is now in 3rd place.

Automotives dominate the top ten, with four of them making it to the list: Toyota (5), Mercedes (6), BMW (8), and Lexus (10). (See chart below)

Two hundred brands are measured daily and reported fortnightly in each country across eight industry sectors including automotive, banking, property developers, dining, consumer electronics, internet, telecom and network providers, healthcare, leisure, and hospitality. Interviews have been collected since March 21 2009.

The biggest mover is Emirates Airlines, moving up by 9.2 points in overall index score. Tech heavy-weights Nokia, Google and Sony maintained positions relative to each other.

Toyota, Mercedes and Microsoft meanwhile maintained their exact rankings, showing stability in consumer perception.

In June, two malls in the UAE's top ten list: Mall of the Emirates and Deira City Centre. Now, only Mall of the Emirates remains as Deira City Centre slips out of the list with the addition of Lexus.

BrandIndex scores are aggregates of six profile indicators designed to measure the health of brand equity. These indicators are General Impression, Quality, Value for Money, Corporate Reputation, Satisfaction, and likeliness to Recommend. A brand’s level of exposure in the media, public eye, and word of mouth is rated through a separate indicator, labelled Buzz, which is excluded from the overall BrandIndex score.

Rank	Brand	Score	Old Score	Old Rank	Change
1	Emirates	72	62.8	4	9.2
2	Nokia	71	75.9	1	-4.9
3	Google	68	68.8	2	-0.8
4	Sony	65	67.2	3	-2.2
5	Toyota	57	56.2	5	0.8
6	Mercedes	56	53.8	6	2.2
7	Microsoft	55	53.1	7	1.9
8	BMW	53	50.1	9	2.9
9	Mall of the Emirates	49	51.9	8	-2.9
10	Lexus	45	42.4	11	2.6