Webby Awards for Interactive Advertising

The Webby Awards this year included a special section for interactive advertising. Listed here are the winners (in bold), People’s Voice choices (PV) and other finalists.

Banner Campaigns

Volkswagen Innovations (PV), ACHTUNG!
Let’s Change Insurance – Aviva Banners, TAXI Canada Inc
Nationwide Insurance – “Flip”, TM Advertising
On Demand, BETC Euro RSCG
Zippo – Name in Flame, Brunner

Banner Singles

Distracted Drivers, Clemenger BBDO
Pepsi Dear Mr. President Video Banner (PV), R/GA
Coffee Cup, Marketel
Collapse Banner, Crispin Porter + Bogusky
IBM – “IDEA”, Ogilvy New York

Branded Content

The Extreme Sticky Note Experiments (PV), epyBird + DigiSynd
BMW – The Ramp Movie, GSD&M Idea City
Nike Basketball Signature Moves, R/GA
Seth MacFarlane on YouTube
Whopper Virgins, Crispin Porter + Bogusky

Email Marketing

Be Aware, G2 Direct & Digital
Hello FRA (PV), Starring
The Big Wild Email, DDB Canada / Tribal Vancouver
The Other Season Emails, 72andSunny

Environmental & Experience Marketing

AXE WAKE-UP SERVICE INC., Bascule Inc.
Nike+ Human Race (PV), R/GA
Christmas baer, Heye Digital Lab
Club Nokia, R/GA
Vodafone ‘LiveGuy’, Dare

Game or Application

Red Bull Flugtag Flight Lab, Less Rain
Nike Football Head2Head (PV), R/GA
Orange ‘Balloonacy’, POKE
Rooftop Racer, Crispin Porter + Bogusky
Spectra Visual Newsreader | msnbc.com, SS+K / Fluid

Integrated Campaigns

Why So Serious? The Dark Knight Alternate Reality Game (PV), 42 Entertainment
Coraline Campaign, Wieden+Kennedy
Nike Football Next Level, 72andSunny
Smirnoff Secret Party 2008, Amnesia Razorfish
Somebody Else’s Phone, Wieden + Kennedy London

Mobile Advertising

United Nations Voices, The Hyperfactory & Saatchi & Saatchi Sydney (TIR Review)
Guinness Passport To Greatness (PV), The Hyperfactory, Ogilvy Hong Kong & XS2 The World
Audi Q5 MobileCam, Neue Digitale / Razorfish
Nike T90 Launch – Augmented Reality, The Hyperfactory
Toyota Matrix Mobile, The Hyperfactory

Online Campaigns

IN AN ABSOLUT WORLD, Great Works
Firefox Download Day (PV), Nobox Marketing Group
Lord of the Rings: Sweded!, Silent City Productions
The Exposure of Tom King, Lean Mean Fighting Machine
The Photographic Adventures of Nick Turpin, Lean Mean Fighting Machine

Online Commercials

Funnest, TBWA Media Arts Lab (TIR Review)
In An Absolut World Friends Would Get Together More Often (PV), The Absolut Company
Emergency Refresh, TBWA Media Arts Lab
Meetup.com “Hatch”, Curious Pictures
Russian Dolls, DDB Canada / Tribal Vancouver

Online Guerilla Marketing

Wario Land Shake it!, Goodby, Silverstein & Partners (TIR Review)
Crazy Race (PV), DDB Brasil
Orange ‘Balloonacy’, POKE
Sixt Ebay-Ads, Jung von Matt AG
Whopper Sacrifice, Crispin Porter + Bogusky

Rich Media Advertising: Business to Business

TheLadders.com $100K Experiment, TheLadders (TIR Review)
Nokia Accessories Portfolio Video (PV), OneMethod Inc.
Dem Phones, Lean Mean Fighting Machine
IBM Fight Carbon video – Subway, IBM
IBM Mashups Video, Leopard

Rich Media Advertising: Business to Consumer

Nike SPARQ (PV), R/GA
Chrysler LLC, “Jeep Wrangler Unlimited Terrain”, Organic, Inc.
Music in a bottle, Jung von Matt AG
Nike SPARQ, R/GA
Skittles: Mix the Rainbow, Agency.com
www.carfunfootprint.com, Struck

Rich Media Advertising: Non Profit/Educational

Nike “The Girl Effect”, Curious Pictures
Greenpeace – Send a Whale (PV), Circul8
AdCouncil That’s Not Cool, R/GA
No Stank You, United Future
TFL Young Drivers, Play

Rich Media Advertising: Promotional

Wario Land Shake it!, Goodby, Silverstein & Partners (TIR Review)
The eco dance (PV), KING
Coraline: Bobinsky Rich Media Banners, Wieden+Kennedy
Nike SPARQ, R/GA
The Unloader, Farfar

Viral Marketing

Diesel XXX SFW, The Viral Factory
Yearbook Yourself (PV), Taubman / Colle + McVoy, (TIR Review)
Microwave, Droga5
Volkswagen UK Website Launch Promotional Video, Tribal DDB London
Why So Serious? The Dark Knight Alternate Reality Game, 42 Entertainment

One Show Public Choice TV Commercials 2009

The One Club has launched the Public Choice TV Commercial nominations as part of the One Show 2009. The One Club is an American non-profit organization that recognizes and promotes excellence in advertising. Founded in 1975 in New York City as The One Club for Art & Copy, The One Club produces three annual award competitions: One Show, One Show Design and One Show Interactive. This year’s One Show will be held on May 6, Jazz at Lincoln Center, New York City, celebrating the year’s best work in print, television, radio, outdoor, innovative media and marketing, and integrated branding. Here’s the list of television commercials which are open to the public for voting online…

Alberta’s Libraries – Kama Sutra
Rethink, Canada / Vancouver

Canadian Film Centre (Worldwide Short Film Festival) – Scooter
Doug Agency, Canada / Toronto

CareerBuilder.com – Tips
Wieden+Kennedy, United States / Portland

Conangra Foods – Wedding
Awards Coordinator, United States / San Francisco

Crest – Bulldozer
Saatchi & Saatchi New York, United States / New York

Crest – Lice
Saatchi & Saatchi New York, United States / New York

Crest – Pre Nup
Saatchi & Saatchi New York, United States / New York

Crest – Bulldozer, Lice, Pre Nup
Saatchi & Saatchi New York, United States / New York

Discovery Networks – I Love The World
72andSunny, United States / Los Angeles

eBay – Hero
BBDO New York, United States / New York

eBay – Civil War
BBDO New York, United States / New York

ESPN – ESPN NBA – Shriz-abble :30
Wieden + Kennedy, New York, United States / New York

FedEx – FedEx TV Campaign
BBDO New York, United States / New York

Heinekin/Dos Equis – Rollerblading
Euro RSCG Worldwide, United States / New York

Hulu – Huluwood
Crispin Porter + Bogusky, United States / Boulder

Johnson & Johnson – K-Y Yours + Mine
Mother, United States / NY

Kraft/Tang – Fountain
Ogilvy, United States / Chicago

Monster.com – Battle
BBDO New York, United States / New York

Monster.com – Double Take
BBDO New York, United States / New York

MTV – Choose or Lose Phone
JWT, United States / New York

NBC Universal – The Invisible Man
SHACKLETON, Spain / MADRID

Nintendo – Theme Night
FORM, United States / Los Angeles

Old Spice – Foam
MJZ, United States / Los Angeles

Old Spice – Pro Strength- Fine Wine
Wieden+Kennedy, United States / Portland

Post Cereals – Diamond Shreddies – Letters
Ogilvy & Mather, Canada / Toronto

Seattle Mariners – Fullness & Sheen
Copacino+Fujikado, United States / Seattle

Seznam.cz / Sprace.cz – Ferdinand The Bull
McCann Erickson Prague, Czech Republic / Prague

Skittles – Pinata
TBWA\Chiat\Day, United States / New York

Telecom / Arnet – One million users
Santo, Argentina / Buenos Aires

Toyota Motor Corporation – Parking/Clean Up/Catch
DENTSU INC. Tokyo, Japan / Tokyo

Utah Department of Public Safety, Highway Safety Office – Drunk Driving Bar Bathroom Stall Wra
R&R Partners, United States / Las Vegas

Volkswagen – The Exchange
Agence .V., France, Metropolitan / Saint Ouen

One Show Pencils for 2009

The One Club announced the 2009 One Show Pencil winners on Wednesday May 6. Here’s a list of the Green, Gold, Silver and Bronze Pencils.

Best of Show

Tourism Queensland – Best Job in the World, CumminsNitro, Brisbane

Green Pencil Winner

Haagen Dazs Help the Honey Bees, Goodby, Silverstein & Partners, San Francisco

Gold Pencil Winners

Chrysler Korea Two Worlds, BBDO/Proximity Malaysia, Kuala Lumpur (Newspaper Campaign)
Google Search Tips, Grey, Istanbul (Radio Single)
Crest – Lice, Saatchi & Saatchi, New York (Television Single)
Skittles – Pinata, TBWA\Chiat\Day, New York
Crest – Bulldozer, Lice, Pre Nup, Saatchi & Saatchi, New York (Television Campaign)
Midas – Chase, DDB Canada, Vancouver (Television)
Nike – Next Level, 72 and Sunny, Los Angeles (Cinema Single)
Jewish Council for Education & Research – The Great Schlep (Non Broadcast Single)
NYC & Company & Warner Brothers Records – Oasis Dig Out Your Soul In The Streets, BBH, New York (Innovative Media – Single)
Haagen Dazs – Help the Honey Bees, Goodby, Silverstein & Partners, San Francisco (Integrated Branding Campaign, Innovative Media Single>
Sega Offset The Evil, Clemenger BBDO Sydney (Integrated Branding Campaign)
Tourism Queensland, Best Job in the World, CumminsNitro Brisbane (Integrated Branding)

Silver Pencil Winners

Mattel Scrabble – The Beautiful Word, Ogilvy France, Paris (Magazine Color Campaign)
Miller – Miller High Life Products, Saatchi & Saatchi, New York (Print Campaign)
HBO/Big Love – HBO Audio Mural Installations, BBDO, New York (Outdoor Single)
Green Works – The Reverse Graffiti Project, DDB West, San Francisco (Outdoor Single)
Adidas – Impossible Goalkeeper, TBWA\Deutschland & 180\TBWA, Berlin (Outdoor Single)
James Ready – Share Our Billboard Campaign, Leo Burnett, Toronto (Outdoor Campaign)
Chrysler Korea – Mountain Goat & Crocodile, BBDO Proximity Malaysia, Kuala Lumpur (POP and In Store Single)
Lion Nathan Australia TED 696 Project, BMF, Sydney (POP & In Store Campaign)
Unilever Thailand – Torture Test, Lowe Limited, Bangkok (Promotion)
Red Cross Argentina – Flooded House, Leo Burnett, Argentina, Buenos Aires (Public Service Outdoor and Posters Single)
Global Coalition for Peace – What goes around comes around, Big Ant International, New York (Public Service Outdoor and Posters Campaign)
Surfrider Foundation – Seafood Posters, Saatchi & Saatchi LA ((Public Service Outdoor and Posters Campaign)
theunconvention.com – Park, Campbell Mithun, Minneapolis (Television Single)
Discovery Networks – I Love the World, 72 & Sunny, Minneapolis
Cadbury Schweppes Australia, Burst, GPY&R, Melbourne (Cinema Single)
NYC & Company & Warner Brothers Records – Oasis Dig Out Your Soul In The Streets, BBH, New York (Non-Broadcast Single)
Environmental Defense Fund – Polar Bears, Ogilvy New York (Non-Broadcast Single)
Studio Brussels – Black Boy Wanting Water, Mortierbrigade, Brussels (Innovative Media Single)
Burger King – Whopper Sacrifice, Crispin Porter & Bogusky, Boulder (Innovative Media Single)
Secret Diary of a Call Girl on Prime (Sky TV) – £1000 an hour, Draft FCB, Auckland (Trade Press Single)
IKEA – Low Voice, zig, Toronto (Trade Single)
Nampak – Stories, Grey South Africa, Sandton (Radio Campaign)
CareerBuilder.com – Tips, Wieden+Kennedy, Portland (Television Single)
Discovery Networks – I Love the World, 72 and Sunny, Los Angles (Television Single)
NBA/ABC/ESPN/TNT – Fear, Goodby Silverstein & Partners (Television Single)
NBA/ABC/ESPN/TNT – There can be only One, Goodby Silverstein & Partners (Television Campaign & Integrated Branding Campaign)
Canadian Film Centre – Scooter, Doug Agency, Toronto
Studio Brussels – Black Boy Wanting Water, Mortierbrigade, Brussels

Bronze

Chrysler Korea Bushman & Eskimo, BBDO/Proximity Malaysia, Kuala Lumpur (Newspaper Single)
EUT Marketing – Boardroom, Saatchi & Saatchi, Singapore (Newspaper Single)
Mattel naeimSbru, JWT Chile, Santiago (Magazine Single)
Italasia – Fish, Leo Burnett, Bangkok (Magazine Single)
Mattel – Split Objects, JWT Chile, Santiago (Magazine – Campaign)
Harvey Nichols – Standing, DDB London (Outdoor Single)
Teleinfo Media – Roundabout, Creative Juice, Bangkok (Trade, Single)
Volkswagen – Customized Trucks, Almap BBDO, Sao Paulo (Trade Campaign)
Chrysler Korea – Husky & Camel, BBDO/Proximity Malaysia, Kuala Lumpur (POP & In Store Single)
Harvey Nichols – Mannequins, DDB, London (POP & In Store)
Miller – Miller High Life Products, Saatchi & Saatchi, New York (Collateral Posters Campaign)
ESPN NASCAR – The Cup, Wieden+Kennedy New York (Promotion)
United Nations UN Voices Project, Saatchi & saatchi, Sydney (Public Service Print Campaign)
Amnesty International – Eye Tracking, Jung Von Matt, Berlin (Outdoor & Posters Single)
EPA Action EPA, Almap BBDO Sao Paulo (Public Service Outdoor & Poster Single)
Islamic Research Foundation – Bush, DDB Mudra, Mumbai (Public Service Radio Single)
Shelter – House of Cards, Leo Burnett, London (Public Service Television Single)
NZ International Comedy Festival – Offensive, Colenso BBDO, Auckland (Radio Single)
ESPN – Doctor, Poison Control, New Employee, Arnold Worlwide, Boston (Radio Campaign)
Nike – Next Level, 72 & Sunny, Los Angeles (Television Single)
Comcast – Rabbit, Goodby, Silverstein & Partners, San Francisco (Television Single)
Crest – Bulldozer, Saatchi & Saatchi New York (Television Single)
Lancefinal.com – Everything has its price, Leo BUrnett Brazil, Sao Paulo (Television Campaign)
Monster.com – Double Take, BBDO New York, (Television Single)
NBC Universal – The Invisible Man, Shackleton, Madrid (Television Campaign)
Heineken/Dos Equis – Rollerblading, Euro RSCG Worldwide, New York
Telecom/Arnet – One Million Users, Santo, Buenos Aires (Commercials of Var. Length Campaign, Television Under $80K budget Campaign)
Food & Trees for Africa, Printer, Lowe Bull, Johannesburg (Television Under $80K budget Single)
Transport for London – Awareness Test, WCRS, London (Cinema Single)
E*Trade Cinema Campaign, Grey Worldwide, New York (Cinema Campaign)
Nomis Sports Innovations, Damn Boots, Johannes Leonardo, New York (Non Broadcast Single)
Green Works, The Reverse Grafitti Project, DDB West, San Francisco (Innovative Media Single)
New York City Department of Education, Million, Droga5, New York (Innovative Media Single)
Burger King – Flame, Crispin Porter & Bogusky, Boulder (Innovative Media Campaign & Integrated Branding Campaign)
Obama for America, Washington (Innovative Media Campaign)
MTV Exit Foundation, Different Lives, Colman Rasic Carrasco, Sydney (Branded Content Single)