Mori Building Brand Movie DESIGNING TOKYO

Agency: Dentsu Inc. / Dentsu Creative X

Client: Mori Building Co. / Mori Building

Country: Japan

For the past 60 years, Japanese developer Mori Building has looked at the bigger picture when creating the city of Tokyo. The Mori Building, unlike its rival companies, has a unique vision of urban development, which is to create a city, not just a building. 

The film reflects on the evolution of Tokyo and tells the story of its future through vivid depictions of Tokyo’s cityscape – which the Mori Building built and helped flourish – to the culture that was born from the town, and iconic celebrities from past eras exactly as they were back then.

Wind Tunnel| Apple

 

Agency: Apple

Client: Apple

Country: United States

The iPhone 11 Pro is rigorously tested to ensure it’s more durable than ever, because you never know what life might throw at it. 

To prove this beyond doubt, Apple built a 30-foot wind tunnel and, using musically timed practical effects, literally threw life at it. Kids’ toys, food, drinks, everything you might find in a handbag, a wedding cake, and a barrage of rubber ducks.

Hope is Power| The Guardian

 

Agency: Uncommon Creative Studio

Client: The Guardian

Country: United Kingdom

Hope is Power is the Guardian’s first brand campaign in seven years, and aims to restate the Guardian’s purpose and inspire readers around the world to support its journalism. 

The campaign’s central message is inspired by Guardian editor-in-chief Katharine Viner’s essay ‘A mission for journalism in a time of crisis’. The campaign seeks to build on the trust and affinity readers have with the Guardian and its role in giving people the facts to challenge the status quo, publish fresh ideas and opinions, and hold power to account.

Creative Types| Adobe

Agency: Anyways Creative

Client: Adobe Create

Country: United Kingdom


Creative Types is a personality test created by Anyways Creative for Adobe Create. The test gives the world a tool to learn about their creative selves. It was brought to life by collaborating with some of the world's best creative talent, combining both digital and physical design into the test. 

Over three million people worldwide have taken the test, racking up 56 million page views with 425,000 hours spent on Creative Types. It was covered by industry press and design titles, including It's Nice That, Peta Pixel, Creative Bloq, Design Taxi, Digital Arts, PopPhoto, Digital Synopsis and The Dots.

Soffa Sans| IKEA UK

 

Agency: Proximity London

Client: IKEA UK

Country: United Kingdom

While on the lookout for ways to expose the hidden creativity in everything IKEA does, Proximity London found a group of people subverting the sofa planning tool for their own amusement; drawing spiral, labyrinthian and phallic sofas. In response they released the IKEA Soffa Sans font, built from 38 different sofa configurations using the planning tool. In 48hrs Soffia Sans generated 84.2m impressions and over 13,000 references on social. Organic traffic to the tool increased by 6,695% and the average time spent within the planning tool increased by 1,023%.

Grave of Thrones| Foxtel

 

Agency: DDB Sydney

Client: Foxtel

Country: Australia

Game of Thrones is one of the deadliest shows of all time, with over 100,000 characters having lost their lives since it began. These deaths have had a huge impact on fans, who genuinely mourn the characters they’ve grown to love over the years. So, to promote the final ever season, Foxtel, an Australian cable network, built a final resting place for these characters. Grave of Thrones, a live experiential media event, was an enormous cemetery featuring the tombs of the show's most popular characters. Over 40,000 fans made the pilgrimage to pay their respects.

AirPods Pro| Apple

Client: Apple

Country: United States

Design Agency: Apple Design Team



AirPods Pro provide the ability to switch between noise cancellation mode and transparency mode (in which environmental sounds are heard). The challenge was to tell this complex story in a beautiful, simple way that communicates how the technology works, but also how it feels. The website marries product art direction, lifestyle art direction, diagrammatic elements and typography in a graphic design system that is born out of product truth. Light and shadow are used as a metaphor for sound and silence (how it feels) while illustration telegraphs how the tech works.