Agency: DDB Sydney
Client: Foxtel
Country: Australia
Game of Thrones is one of the deadliest shows of all time, with over 100,000 characters having lost their lives since it began. These deaths have had a huge impact on fans, who genuinely mourn the characters they’ve grown to love over the years. So, to promote the final ever season, Foxtel, an Australian cable network, built a final resting place for these characters. Grave of Thrones, a live experiential media event, was an enormous cemetery featuring the tombs of the show's most popular characters. Over 40,000 fans made the pilgrimage to pay their respects.
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